WorldCat Identities

Bassat, Luis

Overview
Works: 46 works in 153 publications in 4 languages and 401 library holdings
Genres: History  Biography  Handbooks and manuals  Exhibition catalogs 
Roles: Author, Editor, Owner, Translator
Publication Timeline
.
Most widely held works by Luis Bassat
El libro rojo de la publicidad : (ideas que mueven montañas) by Luis Bassat( Book )

51 editions published between 1993 and 2013 in 3 languages and held by 159 WorldCat member libraries worldwide

Recoge: Qué es la publicidad y cómo funciona; El producto, la estrella de la comunicación; La motivación del consumidor; La estrategia: crear, cambiar y consolidar actitudes; El slogan, quintaesencia del arte publicitario; Prensa escrita: la publicidad en su tinta; La radio: los ojos de la imaginación; Publicidad exterior: el grito en la pared o el puñetazo en el ojo; La televisión: la idea en movimiento; Relación cliente-agencia: las claves de un pacto; Promociones, marketing directo, relaciones públicas y publicidad corporativa; Las ceremonias olímpicas: un broche de oro
Inteligencia comercial by Luis Bassat( Book )

4 editions published between 2011 and 2012 in Spanish and held by 27 WorldCat member libraries worldwide

Confesiones personales de un publicitario by Luis Bassat( Book )

10 editions published between 2008 and 2012 in Spanish and Catalan and held by 26 WorldCat member libraries worldwide

El Libro rojo de las marcas : cómo construir marcas de éxito by Luis Bassat( Book )

7 editions published between 1999 and 2012 in Spanish and held by 21 WorldCat member libraries worldwide

Recoge: Las diferencias entre un producto y una marca; Arquitectura de marcas; Identidad e imagen corporativa; Creatividad en las marcas; Valor de marca; Marcas globales
La creatividad by Luis Bassat( Book )

4 editions published between 2011 and 2014 in Spanish and held by 17 WorldCat member libraries worldwide

El libro rojo de las marcas [cómo construir marcas de éxito] by Luis Bassat( Book )

2 editions published between 1991 and 1999 in Spanish and held by 17 WorldCat member libraries worldwide

Il nuovo libro della pubblicità by Luis Bassat( Book )

2 editions published between 2001 and 2005 in Italian and held by 12 WorldCat member libraries worldwide

El Libro rojo de las marcas : [(cómo construir marcas de éxito)] by Luis Bassat( Book )

4 editions published between 2006 and 2014 in Spanish and held by 8 WorldCat member libraries worldwide

Manual del redactor publicitario : reglas, normas y técnicas que hay que dominar antes de olvidar by Mariano R Castellblanque( Book )

1 edition published in 1997 in Spanish and held by 7 WorldCat member libraries worldwide

El libro rojo de las marcas : [cómo construir marcas de éxito] by Luis Bassat( Book )

5 editions published between 2006 and 2017 in Spanish and held by 6 WorldCat member libraries worldwide

Famoso y exitoso publicista, en esta obra el autor ofrece una completa guía para diseñadores, empresarios y políticos. Y para todos aquellos interesados en comprender cómo un producto -también un nombre- puede convertirse en marca reconocible y resonante
El libro rojo de la vida by Luis Bassat( Book )

2 editions published in 2013 in Spanish and held by 6 WorldCat member libraries worldwide

La cocina sefardí : la riqueza cultural de la saludable cocina de los judíos mediterráneos by Robert Sternberg( Book )

3 editions published between 1998 and 2004 in Spanish and held by 5 WorldCat member libraries worldwide

Ogilvy on advertising by David Ogilvy( Book )

2 editions published between 1984 and 1989 in Spanish and held by 5 WorldCat member libraries worldwide

This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements
Col·lecció Bassat : art contemporani de Catalunya, 1970-1979 (II) : Nau Gaudí, Mataró, [del 31 de maig del 2012 al 19 de maig de 2013] by Consorci Museu d'Art Contemporani de Mataró( Book )

4 editions published in 2012 in Catalan and Spanish and held by 4 WorldCat member libraries worldwide

El video rojo de la publicidad by Luis Bassat( Visual )

5 editions published between 1990 and 1993 in Spanish and held by 4 WorldCat member libraries worldwide

Recull dels spots realitzats entre 1965 i 1973
Col·lecció Bassat : art contemporani de Catalunya, 1970-1979 (III) : Nau Gaudí, Mataró, [del 27 de juny del 2013 al 27 d'abril del 2014]( Book )

3 editions published in 2013 in Catalan and held by 3 WorldCat member libraries worldwide

La Cuina sefardita : la riquesa cultural de la saludable cuina dels jueus mediterranis by Robert J Sternberg( Book )

1 edition published in 1998 in Catalan and held by 3 WorldCat member libraries worldwide

David Ogilvy, el rey de Madison Avenue : el inventor de la publicidad tal y como la conocemos by Kenneth Roman( Book )

1 edition published in 2010 in Spanish and held by 3 WorldCat member libraries worldwide

 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.86 (from 0.34 for Ogilvy on ... to 0.98 for La Cuina s ...)

La cocina sefardí : la riqueza cultural de la saludable cocina de los judíos mediterráneos
Covers
Alternative Names
Bassat Coen Lluís 1941-....

Bassat Coen, Luís

Bassat Coen Luis 1941-....

Bassat i Coen, Lluís 1941-

Bassat, Lluís

Bassat Lluís 1941-....

Bassat, Luis

Coen Lluís Bassat 1941-....

Coen Luis Bassat 1941-....

Lluís Bassat i Coen Empresari català

Lluís Bassat i Coen Spanish businessperson and television presenter

Lluís Bassat Spaans ondernemer

Luis Bassat empresario y presentador de televisión español

Луис Басат

Languages
Spanish (103)

Catalan (18)

Italian (5)

English (1)