WorldCat Identities

Dahl, Gary

Works: 3 works in 19 publications in 1 language and 596 library holdings
Roles: Author
Publication Timeline
Most widely held works by Gary Dahl
Advertising for dummies by Gary Dahl( Book )

17 editions published between 2001 and 2013 in English and held by 594 WorldCat member libraries worldwide

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?The world of advertising can seem like a daunting place - but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:Identify and reach your target audienceDefine and position your messageGet the most bang for you
Selections from the Senator cookbook by Gary Dahl for State Senate Campaign Committee( )

1 edition published in 2005 in English and held by 1 WorldCat member library worldwide

Advertising for dummies by Gary Dahl( Recording )

1 edition published in 2008 in English and held by 1 WorldCat member library worldwide

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums - from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should - and shouldn't - use shortcuts to save costs. Discover how to: set a realistic ad budget; define and position your message; identify and target your audience; create great ads for every medium; make an emotional connection; use "ad speak" effectively.-Back cover
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.29 (from 0.00 for Selections ... to 0.53 for Advertisin ...)

Advertising for dummies
Alternative Names
Dahl, Gary R.

Dahl, Gary Ross.

Gary Dahl American businessman

Gary Dahl concepteur-rédacteur américain

Гарі Дал американський копірайтер, креативний директор, власник рекламного агентства, підприємець і творець іграшки Pet Rock

Дал, Гэри

English (19)