WorldCat Identities

Tungate, Mark 1967-

Overview
Works: 57 works in 259 publications in 11 languages and 12,688 library holdings
Genres: History  Documentary films  Sports films  Biography  Pictorial works 
Roles: Author, Editor, Interviewee, Author of introduction
Publication Timeline
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Most widely held works about Mark Tungate
  • Fifty by Diesel Creative Team( Book )
 
Most widely held works by Mark Tungate
Adland : a global history of advertising by Mark Tungate( )

34 editions published between 2007 and 2013 in English and Spanish and held by 2,997 WorldCat member libraries worldwide

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. - Publisher
Fashion brands : branding style from Armani to Zara by Mark Tungate( )

56 editions published between 2005 and 2014 in 3 languages and held by 2,951 WorldCat member libraries worldwide

"Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H & M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion 'sense' -- and reveals how a mere piece of clothing can be transformed into something with mystical allure"--Provided by publisher
Branded male : marketing to men by Mark Tungate( )

15 editions published between 2008 and 2010 in English and Spanish and held by 1,982 WorldCat member libraries worldwide

Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. This book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. It examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books.--[Publisher description]
Branded beauty : how marketing changed the way we look by Mark Tungate( )

25 editions published between 2011 and 2015 in 6 languages and held by 1,731 WorldCat member libraries worldwide

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty also considers the future of the beauty business
Luxury world : the past, present and future of luxury brands by Mark Tungate( )

12 editions published between 2009 and 2011 in English and held by 1,331 WorldCat member libraries worldwide

For the first time in twenty years the luxury market is shrinking. Now more than ever we need to understand the role of luxury. So, what is real luxury? Once used to describe genuinely sumptuous surroundings or outstanding products, the concept of luxury has been hijacked by a multitude of aspiring or expensive commodities, so that today it is applied to everything from foot spas to instant hot chocolate. Who are the genuine luxury brands, and how have they reacted to the democratization of glamour? What strategies do they use to lift themselves beyond the mere prestige into the realm of t
Media monoliths : how great media brands thrive and survive by Mark Tungate( Book )

21 editions published between 2004 and 2005 in English and held by 999 WorldCat member libraries worldwide

"Media Monoliths provides an in-depth analysis of 20 of the world's most famous media brands. Using history, anecdotes and exclusive interviews with senior management and editors, the author attempts to identify the magic formula that has enabled a handful of media giants to dominate the global media landscape." Media Monoliths will appeal to anybody interested in successful brands, how they are marketed and the people behind them. For all those studying or working in the media, it should be compulsory reading. --Publisher
Le monde de la pub l'histoire globale (et inédite) de la publicité by Mark Tungate( Book )

6 editions published between 2007 and 2011 in French and English and held by 122 WorldCat member libraries worldwide

Adland explores advertising from a global perspective, delving briefly into the origins of modern advertising in the 19th century and moving forward to explore the evolution of the current advertising landscape
The escape industry : how iconic and innovative brands built the travel business by Mark Tungate( Book )

8 editions published between 2017 and 2018 in English and held by 107 WorldCat member libraries worldwide

"Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition. Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. ... full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business."--Provided by publisher
Le monde de la mode stratégies (et dessous) des grandes marques : d'Armani à Zara by Mark Tungate( Book )

8 editions published between 2005 and 2012 in 4 languages and held by 76 WorldCat member libraries worldwide

Panorama des grandes marques et de leurs stratégies pour conquérir un large public. De l'émergence des premiers grands professionnels de la haute couture jusqu'aux dernières tendances consistant à inscrire le nom des marques dans chaque objet du paysage urbain. Téléphones portables, voitures, lieux de restauration contribuant à façonner l'histoire nouvelle de la séduction
Epica( Book )

3 editions published in 2015 in English and held by 47 WorldCat member libraries worldwide

The 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends
Fifty( Visual )

1 edition published in 2005 in English and held by 47 WorldCat member libraries worldwide

Fifty celebrates a half-century of Warren Miller's winter sports films, lensed in all parts of the world. Some artists find their niche and stick with it, and director Warren Miller has been making skiing documentaries since 1949, churning out on average one per year. In celebration of his 50th year as a filmmaker, Miller and his team present Fifty, which combines his latest jaunts around the world with classic footage from previous years
Epica( )

3 editions published in 2017 in English and held by 39 WorldCat member libraries worldwide

Compiled from the winners, finalists and entrants of the Epica Awards for creative achievement in European advertising
Epica( Book )

2 editions published in 2016 in English and held by 32 WorldCat member libraries worldwide

Compiled from the winners, finalists and entrants of the Epica Awards for creative achievement in European advertising
Mei ti ju bo : " quan qiu er shi da mei ti pin pai de xing xiao ce lue " by Mark Tungate( Book )

2 editions published in 2005 in Chinese and held by 30 WorldCat member libraries worldwide

Mai yu bu mai du shang yin : congArmani daoZara de shi shang xing xiao by Mark Tungate( Book )

2 editions published in 2007 in Chinese and held by 28 WorldCat member libraries worldwide

Fifty by Diesel Creative Team( Book )

8 editions published in 2005 in English and held by 26 WorldCat member libraries worldwide

A unique insigt into the life of a visionary man as he takes you on a tour of the universe he created - the Diesel Planet
Le monde de la mode Stratégies (et dessous) des grandes marques, d'Armani à Zara by Mark Tungate( )

in French and held by 25 WorldCat member libraries worldwide

Svet luksuza : preteklost, sedanjost in prihodnost luksuznih znamk by Mark Tungate( Book )

1 edition published in 2012 in Slovenian and held by 16 WorldCat member libraries worldwide

Oglasni svet = Adland by Mark Tungate( Book )

1 edition published in 2008 in Slovenian and held by 16 WorldCat member libraries worldwide

Storia della pubblicità : gli uomini e le idee che hanno cambiato il mondo by Mark Tungate( Book )

2 editions published in 2010 in Italian and held by 11 WorldCat member libraries worldwide

La spesa globale per la pubblicità supera ormai i 400 milioni di dollari l'anno, e - che vi piaccia o no - la cosa ha un impatto immenso sulle nostre vite. Ma dove ha avuto inizio tutto ciò? Quali sono oggi i protagonisti del settore? Questo libro analizza lo sviluppo del settore pubblicitario con una prospettiva internazionale. Si comincia risalendo alle origini della pubblicità moderna, arrivando quindi ad esaminare l'evoluzione del panorama globale odierno, con tutta la concorrenza e il consolidamento delle posizioni che lo caratterizzano. Mark Tungate ha condotto dozzine di interviste con i grandi nomi del mondo della pubblicità: da coriacei reduci dell'età dell'oro ai direttori creativi del momento. Le loro esperienze di vita costituiscono il cuore di questo libro: Tungate percorre Madison Avenue sulle tracce dei leggendari Bill Bernbach e David Ogilvy, e s'introduce nei meandri della brulicante e smisurata agenzia Dentsu a Tokyo. Caratterizzato da uno stile brillante e giornalistico, questo libro ci porta da Londra a New York, da Parigi a Milano, fino a raggiungere i mercati emergenti dell'Europa Centrale, del Sud America e dell'Asia. Infine, poiché l'esplosione dei media digitali e il cambiamento nel modo di guardare la TV tradizionale minaccia di cambiare la natura stessa della pubblicità, Tungate esamina il settore in prospettiva futura per tracciare una previsione di quello che ci attende
 
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WorldCat IdentitiesRelated Identities
Adland : a global history of advertising
Covers
Fashion brands : branding style from Armani to ZaraBranded male : marketing to menBranded beauty : how marketing changed the way we lookLuxury world : the past, present and future of luxury brandsMedia monoliths : how great media brands thrive and surviveFiftyFifty
Alternative Names
Mark Tungate Brits journalist

Mark Tungate écrivain britannique

Mark Tungate escritor británico

Тангейт, Марк

Тангейт, Марк 1967-

턴게이트, 마크 1967-

タンゲート, マーク

Languages