WorldCat Identities

Millward Brown (Firm)

Overview
Works: 9 works in 16 publications in 1 language and 898 library holdings
Roles: Editor
Publication Timeline
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Most widely held works by Millward Brown (Firm)
The advertised mind : groundbreaking insights into how our brains respond to advertising by Erik Du Plessis( Book )

4 editions published in 2005 in English and held by 634 WorldCat member libraries worldwide

"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this emerging paradigm about the role of emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--Jacket
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands by Martin Lindström( Book )

4 editions published between 2004 and 2011 in English and held by 251 WorldCat member libraries worldwide

"Based on the world's most extensive study of tween attitudes and behaviours ever conducted, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 15 countries (throughout Europe, Asia, the United States and South America). Several renowned experts including best-selling author Patricia B Seybold (Customers.com) share their unique views on kids' trends and fascinating marketing techniques." "BRANDchild summarizes this research, as well as decades of experience from a variety of other sources on how to market to kids. It looks at their life priorities, hopes and dreams and reveals the true drivers of kids' trends by analyzing teen-minority groups, communities and clubs."
Potatoes : report into a usage and attitude survey into the British potato markets( Book )

1 edition published in 1988 in English and held by 4 WorldCat member libraries worldwide

Customer care in the arts : final report( Book )

1 edition published in 1994 in English and held by 3 WorldCat member libraries worldwide

Documenting the effectiveness of magazines in the media mix. : a benchmark study on advertising awareness from Millward Brown( Book )

1 edition published in 1998 in English and held by 2 WorldCat member libraries worldwide

Biotechnology public awareness survey final report by Andrew Powell( )

2 editions published in 2001 in English and held by 1 WorldCat member library worldwide

The business of brands collective intelligence for marketing today( )

1 edition published in 2009 in English and held by 1 WorldCat member library worldwide

 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.16 (from 0.14 for The advert ... to 0.89 for Potatoes : ...)

The advertised mind : groundbreaking insights into how our brains respond to advertising
Covers
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands
Alternative Names

controlled identityMillward Brown IMS

Daedalus Millward Brown

Millward Brown Firm

Millward Brown South Africa

ミルウォード・ブラウン

Languages
English (16)