WorldCat Identities

Penn, Mark J.

Overview
Works: 27 works in 77 publications in 7 languages and 2,584 library holdings
Genres: Fiction 
Roles: Author
Classifications: HB3505, 303.4973
Publication Timeline
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Most widely held works by Mark J Penn
Microtrends : the small forces behind tomorrow's big changes by Mark J Penn( Book )

28 editions published between 2007 and 2009 in English and held by 1,817 WorldCat member libraries worldwide

Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description
Microtrends squared : the new small forces driving the big disruptions today by Mark J Penn( Book )

5 editions published between 2018 and 2019 in English and held by 382 WorldCat member libraries worldwide

Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships
Microtrends : [the small forces behind tomorrow's big changes] by Mark J Penn( Recording )

8 editions published between 2007 and 2008 in English and held by 194 WorldCat member libraries worldwide

A high-ranking pollster surveys the power of microtrends, identifying seventy-five forces that are influencing America and the global community, from religion and politics to food and entertainment
Microtrends : surprising tales of the way we live today by Mark J Penn( Book )

7 editions published between 2007 and 2008 in English and held by 58 WorldCat member libraries worldwide

Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. "Microtrends" is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems
Microtrends squared by Mark J Penn( Recording )

4 editions published in 2018 in English and held by 52 WorldCat member libraries worldwide

Offering a clear vision of the future of business, politics, and culture, this is a must listen innovators and entrepreneurs, political and business leaders, and for every curious listener looking to understand the wave of the future when it is still just a ripple
Wei qu shi : da qu shi de shi dai jie shu le by Pan ma ke( Book )

1 edition published in 2008 in Chinese and held by 16 WorldCat member libraries worldwide

Maik'ŭrot'ŭrendŭ : sesang ŭi rul ŭl pakkunŭn t'ŭkpyŏrhan 1% ŭi pŏpch'ik by Mark J Penn( Book )

2 editions published in 2008 in Korean and held by 9 WorldCat member libraries worldwide

Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description
Wei qu shi by En Pan( Book )

1 edition published in 2008 in Chinese and held by 9 WorldCat member libraries worldwide

Xiao Qu shi : jue ding wei lai da bian ge de qian cang li liang by Mark J Penn( Book )

1 edition published in 2008 in Chinese and held by 9 WorldCat member libraries worldwide

Microtrend by Mark J Penn( Book )

1 edition published in 2008 in Italian and held by 5 WorldCat member libraries worldwide

The small forces behind today's big changes by Mark J Penn( Book )

1 edition published in 2007 in English and held by 5 WorldCat member libraries worldwide

Identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing our lives. This book says that you have to look at and interpret the data to know what is going on, and that conventional wisdom is almost always wrong
Wei qu shi : da qu shi de shi dai jie shu liao by Mark J Penn( Book )

1 edition published in 2008 in Chinese and held by 5 WorldCat member libraries worldwide

Thrēn čhiu phlik lōk = Microtrends by Mark J Penn( Book )

1 edition published in 2009 in Thai and held by 4 WorldCat member libraries worldwide

Circus, Inc. by Mark J Penn( Book )

1 edition published in 2004 in English and held by 3 WorldCat member libraries worldwide

Mikrotrendy : małe siły, które niosą wielkie zmiany by Mark J Penn( Book )

2 editions published between 2009 and 2011 in Polish and held by 3 WorldCat member libraries worldwide

Maikurotorendo : Yononaka o ugokasu 1% no hitobito by Mark J Penn( Book )

2 editions published in 2008 in Japanese and held by 3 WorldCat member libraries worldwide

Featured book review : microtrends : the big impact of small forces : how 75 trends are shaping American society( )

1 edition published in 2007 in English and held by 1 WorldCat member library worldwide

The new Democratic electorate : Democratic Leadership Council survey by Mark J Penn( Book )

1 edition published in 1997 in English and held by 1 WorldCat member library worldwide

The new Democratic electorate by Mark J Penn( )

1 edition published in 1997 in English and held by 1 WorldCat member library worldwide

Protection and the international political economy of the inter-war period : Great Britain, France and the United States by Mark J Penn( Book )

1 edition published in 1976 in English and held by 1 WorldCat member library worldwide

 
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Audience level: 0.26 (from 0.22 for Microtrend ... to 0.97 for Microtrend ...)

Microtrends : the small forces behind tomorrow's big changes
Covers
Microtrends : [the small forces behind tomorrow's big changes]Microtrends : surprising tales of the way we live todayThe small forces behind today's big changesCircus, Inc.
Alternative Names
Mark Penn americký politický konzultant

Mark Penn dirigente d'azienda statunitense

P‘en, Mak‘u

Penn, Mark.

Марк Пенн

Пенн, Марк Дж.

مارک پن

펜, 마크

펜, 마크 J

ペン, マーク・J

馬克·佩恩

Languages