WorldCat Identities

Hestad, Monika

Overview
Works: 3 works in 17 publications in 2 languages and 773 library holdings
Roles: Author
Classifications: HF5415.1255, 658.827
Publication Timeline
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Most widely held works by Monika Hestad
Branding and product design : an integrated perspective by Monika Hestad( Book )

13 editions published in 2013 in English and Undetermined and held by 95 WorldCat member libraries worldwide

Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design discusses key questions about the link between product and brand and about design processes and innovation. It examines these questions on both macro and micro levels and provides the reader with tools to help understand the role of products in building a brand, and how to bring the brand and the product design process together. These are based on the author's research into branding and product design, her years of teaching these topics, and her own industrial practice. Qualitative interviews delivering an 'insider' perspective on major brands bring abstract concepts to life. The book includes case studies from well-known and up-and-coming brands and will prove invaluable to design practitioners, marketers, managers and other professionals working close to designers. It will also benefit those teaching and studying, particularly if they are involved in the new higher education programmes where business schools and design schools are co-operating to reflect the intersection between design and branding
The little booklet on design thinking : an introductory workshop by Monika Hestad( Book )

1 edition published in 2013 in English and held by 3 WorldCat member libraries worldwide

Den kommersielle formen : merkevarekonteksten som utfordring for industridesignernes behandling av form by Monika Hestad( Book )

3 editions published in 2008 in Norwegian and held by 3 WorldCat member libraries worldwide

 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.28 (from 0.24 for Branding a ... to 0.94 for Den kommer ...)

WorldCat IdentitiesRelated Identities
Alternative Names
Hestad, M

Monika Hestad Norwegian industrial designer and researcher

Моника Хестад

Languages