WorldCat Identities

Fox, Vanessa 1972-

Overview
Works: 9 works in 44 publications in 4 languages and 975 library holdings
Roles: Author
Publication Timeline
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Most widely held works by Vanessa Fox
Marketing in the age of Google : a non-technical guide to search engine strategy by Vanessa Fox( Book )

4 editions published in 2010 in English and held by 307 WorldCat member libraries worldwide

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy. Companies of all sizes - from startups to global enterprise level corporations, and even businesses without web sites - can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research. In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings - the unpaid results that receive 86% of searcher clicks. * Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central
Marketing in the age of Google : your online strategy IS your business strategy by Vanessa Fox( Book )

28 editions published between 2010 and 2015 in English and Undetermined and held by 260 WorldCat member libraries worldwide

"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"
Marketing in the age of Google : your online strategy IS your business strategy by Vanessa Fox( )

3 editions published between 2011 and 2013 in English and held by 20 WorldCat member libraries worldwide

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how
Marketing de la era de Google by Vanessa Fox( Book )

4 editions published between 2012 and 2013 in Spanish and held by 17 WorldCat member libraries worldwide

Sou suo ying xiao by Vanessa Fox( Book )

1 edition published in 2011 in Chinese and held by 3 WorldCat member libraries worldwide

Marketing in the age of Google : a non-technical guide to search engine strategy by Vanessa Fox( )

1 edition published in 2010 in English and held by 2 WorldCat member libraries worldwide

Marketing ve věku společnosti Google : využijte ve svém byznysu plný potenciál on-line vyhledávání by Vanessa Fox( Book )

1 edition published in 2011 in Czech and held by 1 WorldCat member library worldwide

Sou suo ying xiao : Sou suo jiu shi ni de zai xian zhan lüe by Vanessa Fox( Book )

1 edition published in 2011 in Chinese and held by 1 WorldCat member library worldwide

Ben shu zuo zhe wa ni shaFu ke si quan shi le ru jin sou suo dui shang jie ren shi de zhong yao zuo yong,Ta jiang sou suo ying xiao qie fen cheng chang shi xing zhi shi,Cong er bi mian du zhe dui xing hua huo ge zhong ce lüe de sheng shu gan
Marketing in the Age of Google, Revised and Updated by Vanessa Fox( )

1 edition published in 2013 in English and held by 0 WorldCat member libraries worldwide

BSearch has changed everything. Has your business harnessed its full potential'/b A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox'who created Google's portal for site owners, Google Webmaster Central'explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.ulliUpdated statistics, tools, and recommendations /liliDetails about the latest changes from Google, Bing, and the overall search landscape/liliExplanation and recommendations related to Google's substantial new search algorithm, know as "Panda"/liliDiscussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix/li/ul Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. iMarketing in the Age of Google/i shows you how
 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.37 (from 0.34 for Marketing ... to 0.98 for Marketing ...)

Marketing in the age of Google : a non-technical guide to search engine strategyMarketing in the age of Google : your online strategy IS your business strategyMarketing in the age of Google : a non-technical guide to search engine strategy
Alternative Names
Fox, Vanessa

Vanessa Fox American blogger

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Marketing in the age of Google : your online strategy IS your business strategyMarketing in the age of Google : a non-technical guide to search engine strategy