Green, Paul E.Overview
Publication Timeline
Most widely held works by
Paul E Green
Research for marketing decisions
by Paul E Green
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Book
)
31 editions published between 1966 and 1988 in 4 languages and held by 1,138 libraries worldwide
Mathematical tools for applied multivariate analysis
by Paul E Green
(
Book
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16 editions published between 1976 and 1988 in English and held by 703 libraries worldwide
Planning and problem solving in marketing
by Wroe Alderson
(
Book
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11 editions published between 1964 and 1979 in English and held by 429 libraries worldwide
Experiments on the value of information in simulated marketing environments
by Paul E Green
(
Book
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3 editions published in 1967 in English and held by 413 libraries worldwide
Quantitative methods in marketing
by Ronald Edward Frank
(
Book
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3 editions published in 1967 in English and held by 392 libraries worldwide
A manager's guide to marketing research; survey of recent developments
by Paul E Green
(
Book
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5 editions published in 1967 in English and held by 390 libraries worldwide
Analyzing multivariate data
by Paul E Green
(
Book
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7 editions published between 1976 and 1987 in English and held by 378 libraries worldwide
Applied multidimensional scaling; a comparison of approaches and algorithms
by Paul E Green
(
Book
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8 editions published between 1972 and 1983 in English and held by 357 libraries worldwide
Multidimensional scaling and related techniques in marketing analysis
by Paul E Green
(
Book
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8 editions published between 1970 and 1983 in English and held by 346 libraries worldwide
Multiattribute decisions in marketing: a measurement approach
by Paul E Green
(
Book
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5 editions published between 1973 and 1985 in English and held by 308 libraries worldwide
Mathematical tools for applied multivariate analysis
by J. Douglas Carroll
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Book
)
7 editions published between 1997 and 2008 in English and held by 248 libraries worldwide This revised edition presents the relevant aspects of transformational geometry, matrix algebra, and calculus to those who may be lacking the necessary mathematical foundations of applied multivariate analysis. It brings up-to-date many definitions of mathematical concepts and their operations. It also clearly defines the relevance of the exercises to concerns within the business community and the social and behavioral sciences. Readers gain a technical background for tackling applications-oriented multivariate texts and receive a geometric perspective for understanding multivariate methods. Mathematical Tools for Applied Multivariate Analysis, Revised Edition illustrates major concepts in matrix algebra, linear structures, and eigenstructures geometrically, numerically, and algebraically. The authors emphasize the applications of these techniques by discussing potential solutions to problems outlined early in the book. They also present small numerical examples of the various concepts. Key Features * Provides a technical base for tackling most applications-oriented multivariate texts * Presents a geometric perspective for aiding ones intuitive grasp of multivariate methods * Emphasizes technical terms current in the social and behavioral sciences, statistics, and mathematics * Can be used either as a stand-alone text or a supplement to a multivariate statistics textbook * Employs many pictures and diagrams to convey an intuitive perception of matrix algebra concepts * Toy problems provide a step-by-step approach to each model and matrix algebra concept * Provides solutions for all exercises.
Marketing research and modeling : progress and prospects : a tribute to Paul E. Green
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Book
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10 editions published between 2004 and 2005 in English and held by 183 libraries worldwide "Marketing Research and Modeling" addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Multidimensional scaling : concepts and applications
by Paul E Green
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Book
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4 editions published in 1989 in English and held by 145 libraries worldwide
Analyzing multivariate data
by James M Lattin
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Book
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8 editions published between 2003 and 2006 in English and held by 141 libraries worldwide
Methoden und Techniken der Marketingforschung
by Paul E Green
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Book
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3 editions published in 1982 in German and held by 105 libraries worldwide
Les grands auteurs en marketing
(
Book
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1 edition published in 2001 in French and held by 95 libraries worldwide
Changes in motor vehicle buyer attitudes and market behavior
by Paul E Green
(
Book
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3 editions published in 1980 in English and held by 73 libraries worldwide
Study of consumer automotive preference with regard to fuel economy measures
by Paul E Green
(
Book
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3 editions published in 1978 in English and held by 72 libraries worldwide
Modeling competitive pricing and market share : anatomy of a decision support system
by Paul E Green
(
Book
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3 editions published between 1989 and 1991 in English and held by 61 libraries worldwide
Recherche et decisions en marketing
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Book
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1 edition published in 1974 in Undetermined and held by 12 libraries worldwide more
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Audience Level
 Related IdentitiesAssociated Subjects
Alabama Automobile industry and trade Automobiles--Fuel consumption Automobiles--Marketing Automobiles--Purchasing Automobiles--Stability Automobiles--Weight Cluster analysis Conjoint analysis (Marketing) Consumers' preferences Consumers' preferences--Mathematical models Decision making Electronic traffic controls Green, Paul Eliot,--1924- Infrared imaging Marketing Marketing--Decision making Marketing--Management Marketing--Mathematical models Marketing research Marketing research--Data processing Marketing research--Mathematical models Marketing research--Methodology Marketing research--Statistical methods Michigan Motivation research (Marketing) Motor vehicles--Stability Multidimensional scaling Multidimensional scaling--Computer programs Multivariate analysis New Mexico Operations research Pricing Product management Psychology--Methodology Psychometrics Scale analysis (Psychology) Scaling (Social sciences) Statistical decision Statistics Traffic accidents Traffic conflicts Traffic fatalities Traffic safety Traffic signs and signals Truck accidents Trucks--Inspection Trucks--Maintenance and repair United States Variability (Psychometrics)
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Languages
English
(355)
Spanish (9) French (7) Undetermined (6) German (4) Danish (3) Japanese (3) Swedish (2) Dutch (2) Covers
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