Norman, Donald A.

The design of everyday things by Donald A Norman ( Book )
59 editions published between 1988 and 2011 in 6 languages and held by 2,575 libraries worldwide
Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty, among them, the VCR, computer, and office telephone, all models of how not to design for people. But good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. But the designer must care. The author is a world-famous psychologist and pioneer in the application of cognitive science. His aim is to raise the consciousness of both consumers and designers to the delights of products that are easy to use and understand.

Emotional design : why we love (or hate) everyday things by Donald A Norman ( Book )
15 editions published between 2004 and 2007 in English and Chinese and held by 2,240 libraries worldwide
"Did you ever wonder why cheap wine tastes better in fancy glasses? Or why washing and polishing your car seems to make it drive better? New research has shown that attractive things really do work better." "In the last decade, the design community has made products easier to use, largely due to Donald Norman's The Design of Everyday Things. But as he demonstrates in this book, we don't just use a product, we become emotionally involved with it. Emotional Design demonstrates for the first time the profound influence of this deceptively simple idea." "Don Norman draws on a wealth of examples and the very latest scientific insights in this exploration of the emotional impacts of objects in our everyday world. His The Design of Everyday Things showed why the products we use should not be confusing, irritating, and frustrating. Emotional Design explains why they must also be attractive, pleasurable, and fun."--Jacket.

Memory and attention : an introduction to human information processing by Donald A Norman ( Book )
17 editions published between 1968 and 1976 in English and held by 1,328 libraries worldwide

The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution by Donald A Norman ( Book )
8 editions published between 1998 and 1999 in English and held by 1,183 libraries worldwide
In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last - the opposite of how things are done now. Companies need a human-centered development process, even if it means reorganizing the entire company. This book shows why and how.

Human information processing; an introduction to psychology by Peter H Lindsay ( Book )
19 editions published between 1972 and 1983 in 3 languages and held by 1,111 libraries worldwide

Things that make us smart : defending human attributes in the age of the machine by Donald A Norman ( Book )
18 editions published between 1993 and 2007 in English and held by 1,103 libraries worldwide

Learning and memory by Donald A Norman ( Book )
9 editions published between 1982 and 1985 in 3 languages and held by 982 libraries worldwide

The design of future things by Donald A Norman ( Book )
10 editions published between 2007 and 2009 in English and Chinese and held by 815 libraries worldwide
Don Norman points out what is going wrong with the wave of products just coming on the market and some that are on drawing boards everywhere - from 'smart' cars and homes that seek to anticipate a user's every need to the latest automatic navigational systems.

Explorations in cognition by Donald A Norman ( Book )
6 editions published in 1975 in English and Undetermined and held by 767 libraries worldwide
Theory; Linguistic analysis; The computer model; Studies of language; Studies of visual perceptioon and problem solving; Extensions.

Models of human memory by Donald A Norman ( Book )
4 editions published in 1970 in English and held by 725 libraries worldwide