WorldCat Identities

Aaker, David A.

Overview
Works: 135 works in 790 publications in 7 languages and 17,623 library holdings
Genres: Conference proceedings  Handbooks, manuals, etc  Case studies 
Roles: Compiler, Editor, Author of introduction, Creator
Classifications: HD69.B7, 658.827
Publication Timeline
Key
Publications about  David A Aaker Publications about David A Aaker
Publications by  David A Aaker Publications by David A Aaker
Most widely held works by David A Aaker
Strategic market management by David A Aaker ( Book )
105 editions published between 1984 and 2014 in English and Italian and held by 2,516 WorldCat member libraries worldwide
Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company
Marketing research by David A Aaker ( Book )
126 editions published between 1980 and 2013 in 4 languages and held by 2,420 WorldCat member libraries worldwide
This text helps both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognise effective research, and how to apply its results
Developing business strategies by David A Aaker ( Book )
42 editions published between 1984 and 2001 in English and held by 1,950 WorldCat member libraries worldwide
No book can better prepare you for the tough 1990s than Developing Business Strategies, Third Edition. Beyond giving your business the vision it needs, it will give you the specific tools you need to know your environment, respond to change, and flourish in times when many businesses will not. Fully revised and updated, this classic work shows you how to read the factors existing outside of your business--from changes and trends to threats and opportunities--and develop sound strategies that help your business grow. Written in an easy-to-read style by a highly regarded authority on business and marketing management, Developing Business Strategies, Third Edition features vivid, illustrative examples. Like its successful predecessors, it presents a structured approach that will help you analyze your customers, competitors, and industry. Assess your own strengths and weaknesses to develop and implement strategic options. Choose products and markets ripe for reinvestment. Develop sustainable competitive advantages through differentiation, low cost, synergy, preemptive moves, and niching. Implement and manage strategic change in a global market. And test your existing strategies with practical exercises so you can pinpoint new strategic thrusts. Plus, the Third Edition contains 33 percent all new or revised material. New coverage includes a broader look at sustainable competitive advantages, an expanded introduction to external analysis, strategy development and discussion agendas, shareholder value analysis, the value chain, the role of brand equity in creating advantages, new ideas in global strategy, and more. Now more than ever, a business needs to plan its future. Simply extending what was done last year into this year can spell disaster for any business. As they face the uncertain 1990's businesses need Developing Business Strategies, Third Edition
Consumerism: search for the consumer interest by David A Aaker ( Book )
34 editions published between 1947 and 1982 in English and Undetermined and held by 1,924 WorldCat member libraries worldwide
Building strong brands by David A Aaker ( Book )
42 editions published between 1966 and 2013 in 3 languages and held by 1,701 WorldCat member libraries worldwide
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed
Advertising management by David A Aaker ( Book )
54 editions published between 1975 and 2009 in English and Italian and held by 1,539 WorldCat member libraries worldwide
Managing brand equity : capitalizing on the value of a brand name by David A Aaker ( Book )
13 editions published between 1991 and 1997 in English and held by 864 WorldCat member libraries worldwide
The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, level of consumer awareness, or degree of customer loyalty. Moreover, in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name
Brand leadership by David A Aaker ( Book )
44 editions published between 2000 and 2011 in 7 languages and held by 850 WorldCat member libraries worldwide
The leading consultant on branding returns with an instant classic, a top to bottom guide to winning the battle of the brands
Multivariate analysis in marketing: theory and application by David A Aaker ( Book )
14 editions published between 1971 and 1981 in English and held by 550 WorldCat member libraries worldwide
Brand relevance : making competitors irrelevant by David A Aaker ( Book )
17 editions published between 2010 and 2013 in English and Undetermined and held by 511 WorldCat member libraries worldwide
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"--
Essentials of marketing research by V Kumar ( Book )
22 editions published between 1999 and 2006 in English and held by 478 WorldCat member libraries worldwide
Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this text are presented with an overview of the major steps in the marketing research process. The book starts by detailing the importance of marketing research and the role it plays in the organization and how it helps with managerial decision making. It then takes a micro-level approach, detailing each step of the marketing research process
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity by David A Aaker ( Book )
11 editions published in 2004 in English and held by 473 WorldCat member libraries worldwide
"In this book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions."--BOOK JACKET
Marketing research : private and public sector decisions by David A Aaker ( Book )
5 editions published in 1980 in English and held by 263 WorldCat member libraries worldwide
Spanning silos : the new CMO imperative by David A Aaker ( Book )
7 editions published in 2008 in English and held by 227 WorldCat member libraries worldwide
'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units
Advertising management : practical perspectives by David A Aaker ( Book )
6 editions published in 1975 in English and Undetermined and held by 187 WorldCat member libraries worldwide
Le Management du capital-marque : Analyser, développer et exploiter la valeur des marques by David A Aaker ( Book )
4 editions published in 1994 in Spanish and French and held by 85 WorldCat member libraries worldwide
Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative by David A Aaker ( Book )
4 editions published in 1981 in English and held by 72 WorldCat member libraries worldwide
Strategisches Markt-Management : Wettbewerbsvorteile erkennen - Märkte erschliessen - Strategien entwickeln by David A Aaker ( Book )
5 editions published between 1988 and 1989 in German and held by 71 WorldCat member libraries worldwide
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions by Kevin Lane Keller ( Book )
6 editions published in 1997 in English and held by 69 WorldCat member libraries worldwide
Investigación de mercados by David A Aaker ( Book )
16 editions published between 1983 and 2001 in Spanish and held by 69 WorldCat member libraries worldwide
 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.54 (from 0.37 for Brand rele ... to 0.90 for Managing t ...)
Alternative Names
Aaker, ... 1938-
Aaker, David.
Aaker, David 1938-
Aaker, David A.
Aaker, David Allen 1938-
Аакер, Д. (Дэвид А.)
Аакер, Дэвид А.
アーカー, D. A
アーカー, デービッド・A
阿克.戴维
Languages
English (523)
Spanish (25)
Italian (7)
German (6)
Japanese (5)
Portuguese (5)
French (1)
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