Most widely held works about Philip Kotler
Most widely held works by Philip Kotler
Principles of marketing by Philip Kotler ( Book )
157 editions published between 1980 and 2012 in 7 languages and held by 2,130 libraries worldwide
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Marketing management by Philip Kotler ( Book )
161 editions published between 1967 and 2012 in 16 languages and held by 1,731 libraries worldwide
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Marketing management : analysis, planning, implementation, and control by Philip Kotler ( Book )
57 editions published between 1967 and 2005 in 5 languages and held by 1,606 libraries worldwide
O papel critico de marketing nas organizacoes e na sociedade; A preparacao da base atraves do planejamento estrategico; O processo de administracao e planejamento de marketing; Analise das oportunidades de marketing; Sistemas de informacao de marketing e pesquisa de marketing; Analise do ambiente de marketing; Analise do mercado consumidor e do comportamento do comprador; Analise dos mercados organizacionais e do comportamento do comprador; Analise dos concorrentes; Mensuracao e previsao de mercados; Pesquisa e selecao de mercados-alvo; Identificacao de segmentos de mercado e selecao de mercados-alvo e posicionamento da oferta; Estabelecimento de estrategias de marketing; Estrategias de marketing para lideres, desafiantes, seguidores e ocupantes de nichos; Estrategias de marketing para diferentes estagios do ciclo de vida do produto; Estrategias de marketing para mercado global; Desenvolvimento, testes e lancamento de novos produtos e servicos; Planejamento dos programas de marketing; Administracao de produtos, linhas de produto e marcas; Administracao dos servicos; programas e estrategias de preco; Selecao e administracao de canais; Sistema de administracao de varejo, atacado e distribuicao fisica; Estrategias de promocao/comunicacao; programas eficazes de propaganda; Programas de marketing direto, promocao de vendas e relacoes publicas; Administracao da forca de vendas; Organizacao, implementacao e controle do esforco de marketing; Organizacao e implementacao de programas de marketing; Avaliacao e controle.
Marketing for nonprofit organizations by Philip Kotler ( Book )
23 editions published between 1974 and 1995 in 4 languages and held by 1,478 libraries worldwide
Conceituacao de marketing; Analisando o mercado; Determinando o programa de marketing; Administrando o programa de marketing; Aplicacoes; Casos de estudos.
Marketing management : analysis, planning, and control by Philip Kotler ( Book )
59 editions published between 1967 and 1997 in 6 languages and held by 1,459 libraries worldwide
Conceituacao da administracao de marketing; Analise das oportunidades de marketing; Organizacao para marketing; Planejamento do programa de marketing; Controle do esforco de marketing; Uma ampliacao do campo de marketing.
Marketing insights from A to Z 80 concepts every manager needs to know by Philip Kotler ( Book )
16 editions published between 2003 and 2010 in 3 languages and held by 1,349 libraries worldwide
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department.
Kotler on marketing : how to create, win, and dominate markets by Philip Kotler ( Book )
10 editions published between 1999 and 2003 in 4 languages and held by 1,278 libraries worldwide
Ten deadly marketing sins signs and solutions by Philip Kotler ( Book )
16 editions published between 2004 and 2005 in English and Turkish and held by 1,226 libraries worldwide
"Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--Jacket.
Strategic marketing for nonprofit organizations by Philip Kotler ( Book )
23 editions published between 1975 and 2008 in English and Chinese and held by 1,176 libraries worldwide
Analyse: Excellent ouvrage de marketing stratégique pour les organisations à but non lucratif. L'auteur fait référence dans le marketing management.
Social marketing : strategies for changing public behavior by Philip Kotler ( Book )
7 editions published between 1989 and 1999 in English and Chinese and held by 1,019 libraries worldwide
Chaotics : the business of managing and marketing in the age of turbulence by Philip Kotler ( Book )
17 editions published between 2009 and 2010 in 6 languages and held by 988 libraries worldwide
This work explores a new way of doing business for increasingly turbulent times. We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence, prepare scenarios, predict resulting vulnerabilities and opportunities, develop responses to ensure longterm resilience and success, avoid risk while advancing the interests of the company, build flexibility into the balance sheet, price strategically, adjust products to meet new customer values, and more. Complete with metrics and measurements, it outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Strategic marketing for educational institutions by Philip Kotler ( Book )
16 editions published between 1985 and 2005 in English and Chinese and held by 981 libraries worldwide
Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. It emphasizes quality, including service quality, and the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. It focuses on marketing as a process based on strategic planning, and presents ways to replace guesses with estimates through the use of tools for estimating market demand. The book illustrates sound, systematic ways to develop and test new programs, and focuses on direct mail including guidelines for using direct mail effectively and on educational institutions as service providers. 80% of the material is new or has been updated. It contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics, and includes more examples of practical marketing-research tools.
Corporate social responsibility : doing the most good for your company and your cause by Philip Kotler ( Book )
9 editions published between 2004 and 2005 in English and held by 968 libraries worldwide
"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--BOOK JACKET.
Marketing moves : a new approach to profits, growth, and renewal by Philip Kotler ( Book )
8 editions published between 2002 and 2007 in 3 languages and held by 930 libraries worldwide
Forget the tired argument about "old" versus"new" economy, say the authors. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and new economies. The authors urge companies to broaden the marketing concept into a holistic framework, one in which companies and their collaborators become proficient at identifying new value creation opportunities and capable of delivering products, services, and experiences that more precisely match indiviaul customer requirements. (Midwest).
High visibility the making and marketing of professionals into celebrities by Irving J Rein ( Book )
8 editions published between 1997 and 2006 in English and held by 925 libraries worldwide
Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success. High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity. Based on hundreds of examples and case studies of celebrities from all walks of professional life, this book reveals the sophisticated marketing techniques used to separate the leaders from the followers with analyses of The Celebrity Industry: The key players in the image-making industry who shape the "celebrity culture"; The Building Blocks and Techniques of Transformation: The tools people use to change and shape their personalities and images to meet the success criteria of their professions; and Image Management: The techniques used by successful professionals to sustain their image over time. High Visibility provides a blueprint for every professional who wants to maximize his or her potential for success.
The new competition by Philip Kotler ( Book )
15 editions published between 1985 and 1994 in 4 languages and held by 778 libraries worldwide
Marketing for hospitality and tourism by Philip Kotler ( Book )
41 editions published between 1996 and 2011 in 3 languages and held by 769 libraries worldwide
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, 2/e. The authors' understanding of the industry provides for a very readable and extremely practical text. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how. Book jacket."--BOOK JACKET.
Marketing : an introduction by Philip Kotler ( Book )
37 editions published between 1987 and 2000 in 4 languages and held by 711 libraries worldwide
Understanding marketing and the marketing management process; Analuzing marketing opportunities; Selecting target markets; Developing the marketing mix; Extending marketing.
Marketing : an introduction by Gary Armstrong ( Book )
18 editions published between 1999 and 2011 in English and Russian and held by 638 libraries worldwide
Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
Principles of marketing ( Book )
61 editions published between 1983 and 2011 in 6 languages and held by 511 libraries worldwide
This new text is the result of feedback from teachers and students who need a more succinct introduction to the subject, without compromising on rigour. This briefer version aims to give students the essence of the subject so that they have an overview of marketing.
Asia Australia Behavior modification Brand name products Brand name products--Management Business cycles Case studies Celebrities Communication in marketing Corporate image Corporations--Charitable contributions Economic development Economic policy Educational fund raising Educational planning Education--Marketing Export marketing Fame Globalization Hospitality industry--Marketing Industrial location Industrial policy Industrial promotion Japan Management Marketing Marketing--Decision making--Mathematical models Marketing--Management Medical care--Marketing Museum attendance Museum finance Museums--Marketing Museums--Planning New business enterprises--Finance Nonprofit organizations--Marketing Performing arts--Marketing Professional sports Professions--Marketing Publicity Schools--Public relations Small business--Finance Social marketing Social responsibility of business Sports--Economic aspects Sports--Marketing Sports spectators Telemarketing Tourism--Marketing United States Venture capital
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