WorldCat Identities

Kotler, Philip

Works: 1,010 works in 3,841 publications in 13 languages and 65,602 library holdings
Genres: Case studies  Textbooks  Handbooks, manuals, etc 
Roles: Interviewee, Editor, Author of introduction, Creator, Compiler, Narrator, Contributor
Classifications: HF5415, 658.8
Publication Timeline
Publications about  Philip Kotler Publications about Philip Kotler
Publications by  Philip Kotler Publications by Philip Kotler
Most widely held works by Philip Kotler
Principles of marketing by Philip Kotler ( Book )
365 editions published between 1980 and 2014 in 5 languages and held by 6,010 WorldCat member libraries worldwide
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
Marketing management : analysis, planning, and control by Philip Kotler ( Book )
171 editions published between 1963 and 2007 in 3 languages and held by 4,540 WorldCat member libraries worldwide
Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities
Marketing management by Philip Kotler ( Book )
264 editions published between 1972 and 2013 in 6 languages and held by 4,315 WorldCat member libraries worldwide
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Marketing : an introduction by Gary Armstrong ( Book )
189 editions published between 1974 and 2015 in 9 languages and held by 3,115 WorldCat member libraries worldwide
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
Strategic marketing for nonprofit organizations by Philip Kotler ( Book )
65 editions published between 1975 and 2014 in English and held by 2,040 WorldCat member libraries worldwide
Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
Chaotics the business of managing and marketing in the age of turbulence by Philip Kotler ( )
20 editions published in 2009 in English and held by 1,979 WorldCat member libraries worldwide
This work explores a new way of doing business for increasingly turbulent times. We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence, prepare scenarios, predict resulting vulnerabilities and opportunities, develop responses to ensure longterm resilience and success, avoid risk while advancing the interests of the company, build flexibility into the balance sheet, price strategically, adjust products to meet new customer values, and more. Complete with metrics and measurements, it outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less
Marketing for nonprofit organizations by Philip Kotler ( Book )
26 editions published between 1974 and 1995 in English and Undetermined and held by 1,594 WorldCat member libraries worldwide
Marketing for hospitality and tourism by Philip Kotler ( Book )
75 editions published between 1996 and 2014 in English and German and held by 1,521 WorldCat member libraries worldwide
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET
Marketing insights from A to Z 80 concepts every manager needs to know by Philip Kotler ( )
17 editions published between 2003 and 2013 in English and held by 1,480 WorldCat member libraries worldwide
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department
Kotler on marketing : how to create, win, and dominate markets by Philip Kotler ( Book )
22 editions published between 1999 and 2014 in English and Malay and held by 1,354 WorldCat member libraries worldwide
Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors
Ten deadly marketing sins signs and solutions by Philip Kotler ( )
16 editions published in 2004 in English and held by 1,336 WorldCat member libraries worldwide
Marketing's undisputed doyen offers an unbeatable guide on what not to doAs the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent compani
Corporate social responsibility : doing the most good for your company and your cause by Philip Kotler ( Book )
16 editions published between 2004 and 2011 in English and held by 1,172 WorldCat member libraries worldwide
"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--BOOK JACKET
Strategic marketing for educational institutions by Philip Kotler ( Book )
22 editions published between 1985 and 2002 in English and Undetermined and held by 1,118 WorldCat member libraries worldwide
Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. It emphasizes quality, including service quality, and the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. It focuses on marketing as a process based on strategic planning, and presents ways to replace guesses with estimates through the use of tools for estimating market demand. The book illustrates sound, systematic ways to develop and test new programs, and focuses on direct mail including guidelines for using direct mail effectively and on educational institutions as service providers. 80% of the material is new or has been updated. It contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics, and includes more examples of practical marketing-research tools
Social marketing : strategies for changing public behavior by Philip Kotler ( Book )
10 editions published in 1989 in English and held by 984 WorldCat member libraries worldwide
A framework for marketing management by Philip Kotler ( Book )
71 editions published between 2000 and 2012 in English and held by 966 WorldCat member libraries worldwide
The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology
Marketing moves : a new approach to profits, growth, and renewal by Philip Kotler ( Book )
8 editions published in 2002 in English and held by 944 WorldCat member libraries worldwide
The authors advocate holistic marketing, a dynamic concept that combines the best tools of traditional marketing with new digital capabilities to build long-term relationships. In today's world, customers are scarce, but consumerism is still powerful -- leading to holistically identifying why people buy and marketing to their tastes
High visibility the making and marketing of professionals into celebrities by Irving J Rein ( )
12 editions published between 1997 and 2006 in English and held by 922 WorldCat member libraries worldwide
Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success
Social marketing : influencing behaviors for good by Philip Kotler ( Book )
20 editions published between 2007 and 2012 in English and Undetermined and held by 912 WorldCat member libraries worldwide
The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves
Marketing management and strategy = formerly Readings in marketing management : a reader by Philip Kotler ( Book )
28 editions published between 1980 and 1988 in English and Undetermined and held by 864 WorldCat member libraries worldwide
Marketing professional services by Philip Kotler ( Book )
17 editions published between 1984 and 2002 in English and held by 815 WorldCat member libraries worldwide
"Marketing Professional Services, Second Edition has been completely revised to reflect the revolution that has swept the professional services sector since its original publication."--BOOK JACKET
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Alternative Names
Ketele, Felipu
Ketele, Felipu 1931-
Kotler, Filip.
Kotler, Filip 1931-
Kotler, P. 1931-
Kotler philip
Kotler, Philip 1931-
Kotler, Philip C.
Kotlers, Filips
Котлер, Ф. (Филип)
Котлер, Филип
קאטלער, פיליפ 1931-
קוטלר, פיליפ
コトラー, P
コトラー, フィリップ
科特勒, 菲利普
English (1,309)
French (52)
German (28)
Polish (9)
Japanese (7)
Italian (7)
Spanish (7)
Czech (7)
Chinese (5)
Portuguese (4)
Malay (1)
Slovak (1)
Russian (1)