WorldCat Identities

Kotler, Philip

Works: 912 works in 4,385 publications in 22 languages and 69,507 library holdings
Genres: Case studies  Textbooks  Handbooks and manuals 
Roles: Author, Interviewee, Editor, Author of introduction, Other, Creator, Compiler, Contributor, Narrator, zxx
Classifications: HF5415, 658.8
Publication Timeline
Most widely held works about Philip Kotler
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Most widely held works by Philip Kotler
Principles of marketing by Philip Kotler( Book )

544 editions published between 1974 and 2016 in 14 languages and held by 7,239 WorldCat member libraries worldwide

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
Marketing management by Philip Kotler( Book )

351 editions published between 1967 and 2016 in 15 languages and held by 4,729 WorldCat member libraries worldwide

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Marketing : an introduction by Gary Armstrong( Book )

214 editions published between 1987 and 2015 in 8 languages and held by 2,948 WorldCat member libraries worldwide

This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
Marketing management : analysis, planning, and control by Philip Kotler( Book )

109 editions published between 1963 and 1998 in 3 languages and held by 2,367 WorldCat member libraries worldwide

Conceptualizing marketing management; Analyzing marketing opportunities; Organizing for marketing; Planning the marketing program; Controlling the marketing effort; Broadening marketing
Marketing management : analysis, planning, implementation, and control by Philip Kotler( Book )

89 editions published between 1967 and 2003 in English and Greek, Modern and held by 2,138 WorldCat member libraries worldwide

Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities
Strategic marketing for nonprofit organizations by Philip Kotler( Book )

81 editions published between 1975 and 2014 in 4 languages and held by 2,072 WorldCat member libraries worldwide

Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting
Marketing for hospitality and tourism by Philip Kotler( Book )

120 editions published between 1996 and 2015 in 7 languages and held by 1,702 WorldCat member libraries worldwide

"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--Jacket
Marketing for nonprofit organizations by Philip Kotler( Book )

45 editions published between 1974 and 1995 in 5 languages and held by 1,665 WorldCat member libraries worldwide

Conceituacao de marketing; Analisando o mercado; Determinando o programa de marketing; Administrando o programa de marketing; Aplicacoes; Casos de estudos
Kotler on marketing : how to create, win, and dominate markets by Philip Kotler( Book )

38 editions published between 1999 and 2014 in 4 languages and held by 1,412 WorldCat member libraries worldwide

Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors
A framework for marketing management by Philip Kotler( Book )

163 editions published between 1991 and 2016 in 7 languages and held by 1,332 WorldCat member libraries worldwide

The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology
Strategic marketing for educational institutions by Philip Kotler( Book )

27 editions published between 1985 and 2005 in 3 languages and held by 1,123 WorldCat member libraries worldwide

Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. It emphasizes quality, including service quality, and the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. It focuses on marketing as a process based on strategic planning, and presents ways to replace guesses with estimates through the use of tools for estimating market demand. The book illustrates sound, systematic ways to develop and test new programs, and focuses on direct mail including guidelines for using direct mail effectively and on educational institutions as service providers. 80% of the material is new or has been updated. It contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics, and includes more examples of practical marketing-research tools
Social marketing : strategies for changing public behavior by Philip Kotler( Book )

12 editions published between 1989 and 1991 in English and Dutch and held by 986 WorldCat member libraries worldwide

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups
Social marketing : influencing behaviors for good by Philip Kotler( Book )

24 editions published between 2007 and 2012 in English and Undetermined and held by 953 WorldCat member libraries worldwide

The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior. It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves
Marketing moves : a new approach to profits, growth, and renewal by Philip Kotler( Book )

10 editions published in 2002 in English and held by 943 WorldCat member libraries worldwide

The authors advocate holistic marketing, a dynamic concept that combines the best tools of traditional marketing with new digital capabilities to build long-term relationships. In today's world, customers are scarce, but consumerism is still powerful -- leading to holistically identifying why people buy and marketing to their tastes
Ten deadly marketing sins : signs and solutions by Philip Kotler( Book )

48 editions published between 2004 and 2009 in 11 languages and held by 690 WorldCat member libraries worldwide

"Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--Jacket
Corporate social responsibility : doing the most good for your company and your cause by Philip Kotler( Book )

22 editions published between 2004 and 2013 in 3 languages and held by 655 WorldCat member libraries worldwide

"Offering more than just a theoretical perspective, this book includes the personal insight of some of the business world's most admired companies. Full of proven recommendations and real-world advice on social initiatives, it includes first-person stories from twenty-five business leaders."--Jacket
Marketing insights from A to Z : 80 concepts every manager needs to know by Philip Kotler( Book )

22 editions published between 2003 and 2013 in English and Turkish and held by 568 WorldCat member libraries worldwide

"In Marketing Insights from A to Z, marketing's most respected sage, Philip Kotler, chooses and examines the most important concepts of the discipline for today and the future, offering a fresh and stimulating take on how marketing will change and how marketers must change with it." "From "Advertising" to "Zest," topics are organized alphabetically to allow readers easy access to advice. Relevant and straightforward, this book is comprehensive enough for managers who want a complete primer on marketing but also a cutting-edge resource for seasoned marketers who need to keep up with the latest thinking."--Jacket
Chaotics : the business of managing and marketing in the age of turbulence by Philip Kotler( Book )

27 editions published between 2009 and 2010 in 4 languages and held by 565 WorldCat member libraries worldwide

This work explores a new way of doing business for increasingly turbulent times. We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. This book presents a revolutionary set of guidelines designed to help businesses: detect sources of turbulence, prepare scenarios, predict resulting vulnerabilities and opportunities, develop responses to ensure longterm resilience and success, avoid risk while advancing the interests of the company, build flexibility into the balance sheet, price strategically, adjust products to meet new customer values, and more. Complete with metrics and measurements, it outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less
Good works! : marketing and corporate initiatives that build a better world-- and the bottom line by Philip Kotler( Book )

21 editions published between 2011 and 2013 in 4 languages and held by 499 WorldCat member libraries worldwide

In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. This is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. It contains actionable advice on integrating marketing and corporate social initiatives into broader business goals. It makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses, and explains how to balance social and business goals
High visibility : the making and marketing of professionals into celebrities by Irving J Rein( Book )

13 editions published between 1997 and 2006 in English and held by 256 WorldCat member libraries worldwide

Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success
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Audience Level
  Kids General Special  
Audience level: 0.51 (from 0.03 for Gurus on m ... to 0.91 for Zukai de m ...)

WorldCat IdentitiesRelated Identities
Kotler on marketing : how to create, win, and dominate markets
Alternative Names
Filip Kotler

Ketele, Felipu

Ketele, Felipu 1931-


Kotler, Filip.

Kotler, Filip 1931-

Kotler, P. 1931-

Kotler, Philip 1931-

Kotler, Philip C.

Kotlers, Filips, 1931-

Philip Kotler Amerikaans wiskundige

Philip Kotler amerikanischer Wirtschaftswissenschaftler

Philip Kotler amerikansk ekonom

Philip Kotler amerikansk konom

Philip Kotler economista statunitense

Philip Kotler ekonomista amerykański

Котлер, Ф. (Филип), 1931-

Котлер, Филип

Котлер, Филип, 1931-

Филип Котлер

Филип Котлър

Філіп Котлер

Ֆիլիպ Կոտլեր

פיליפ, קוטלר

קאטלער, פיליפ 1931-

קוטלר, פיליפ

فيليب كوتلر

فيليب كوتلر، 1931-

فیلیپ کاتلر اقتصاددان آمریکایی

फिलिप कोट्लर

ফিলিপ কোটলার

ფილიპ კოტლერი

필립 코틀러

コトラー, P

コトラー, フィリップ


科特勒, 菲利普


Marketing managementMarketing : an introductionMarketing management : analysis, planning, implementation, and controlStrategic marketing for nonprofit organizationsMarketing for hospitality and tourismKotler on marketing : how to create, win, and dominate marketsA framework for marketing managementStrategic marketing for educational institutions