WorldCat Identities

Levitt, Theodore 1925-2006

Overview
Works: 141 works in 421 publications in 10 languages and 6,675 library holdings
Roles: Author, Other, Author of introduction
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works about Theodore Levitt
 
Most widely held works by Theodore Levitt
The marketing imagination by Theodore Levitt( Book )

26 editions published between 1983 and 2007 in 7 languages and held by 1,812 WorldCat member libraries worldwide

Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt, renowned as the Harvard Business School's guru of marketing, has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation
Thinking about management by Theodore Levitt( Book )

17 editions published between 1991 and 1998 in 5 languages and held by 1,000 WorldCat member libraries worldwide

Consists of 27 briefings which expound some uncommon truths about three phases of the managerial mind: thinking, changing, and operating
Marketing for business growth by Theodore Levitt( Book )

21 editions published between 1974 and 2002 in English and Japanese and held by 538 WorldCat member libraries worldwide

The marketing mode; pathways to corporate growth by Theodore Levitt( Book )

39 editions published between 1969 and 1979 in 6 languages and held by 494 WorldCat member libraries worldwide

The third sector; new tactics for a responsive society by Theodore Levitt( Book )

7 editions published between 1973 and 1975 in English and held by 473 WorldCat member libraries worldwide

Ted Levitt on marketing by Theodore Levitt( Book )

23 editions published between 1984 and 2007 in English and Spanish and held by 399 WorldCat member libraries worldwide

Industrial purchasing behavior; a study of communications effects by Theodore Levitt( Book )

13 editions published in 1965 in English and Undetermined and held by 352 WorldCat member libraries worldwide

Marketing myopia by Theodore Levitt( Book )

12 editions published between 1960 and 2008 in English and held by 152 WorldCat member libraries worldwide

Réflexions sur le management by Theodore Levitt( Book )

2 editions published in 1991 in French and held by 77 WorldCat member libraries worldwide

Innovation et marketing by Theodore Levitt( Book )

10 editions published between 1965 and 1971 in French and held by 56 WorldCat member libraries worldwide

The twilight of the profit movtive by Theodore Levitt( Book )

5 editions published in 1955 in English and held by 55 WorldCat member libraries worldwide

Über Management by Theodore Levitt( Book )

2 editions published in 1992 in German and held by 46 WorldCat member libraries worldwide

Marketing imagination by Theodore Levitt( Recording )

5 editions published between 1984 and 1989 in English and held by 38 WorldCat member libraries worldwide

Shows how and why marketing is everybody's business. Discusses imagination in marketing and managing customer relationships
Marketing myopia in the trust business : a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business by Theodore Levitt( Book )

2 editions published in 1979 in English and held by 30 WorldCat member libraries worldwide

Reflexiones en torno a la gestión de empresas by Theodore Levitt( Book )

7 editions published between 1991 and 2008 in Spanish and held by 26 WorldCat member libraries worldwide

Business classics : fifteen key concepts for managerial success( Book )

5 editions published in 1991 in English and held by 22 WorldCat member libraries worldwide

Innovaciones en marketing : nuevas perspectivas de beneficios y expansión by Theodore Levitt( Book )

9 editions published between 1965 and 1977 in Spanish and held by 20 WorldCat member libraries worldwide

Die Macht des kreativen Marketing by Theodore Levitt( Book )

3 editions published between 1984 and 1986 in German and held by 19 WorldCat member libraries worldwide

Social responsibility of business; two points of view by James C Worthy( Book )

2 editions published in 1959 in English and held by 13 WorldCat member libraries worldwide

La creatividad no es suficiente by Theodore Levitt( Book )

4 editions published between 1978 and 2004 in Spanish and held by 2 WorldCat member libraries worldwide

 
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Audience Level
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Audience level: 0.43 (from 0.04 for Gurus on m ... to 0.90 for Innovation ...)

Thinking about management
Alternative Names
Levitt, Ted.

Levitt Ted 1925-2006

Levitt, Theodore H.

Līvīt, Thiyūdūr 1925-2006

Teodor Levit

Theodore Levitt American economist and professor at Harvard Business School

Theodore Levitt deutscher Wirtschaftswissenschaftler

Theodore Levitt Duits econoom (1925-2006)

Theodore Levitt économiste américain

Theodore Levitt tysk ekonom

Theodore Levitt tysk økonom

Левитт, Теодор

Теодор Левітт

레비트, 시어도어 1925-2006

레비트, 테오도르 1925-2006

레빗, 데오도르 1925-2006

레빗, 시어도어 1925-2006

레빗, 테드 1925-2006

레빗, 테오도르 1925-2006

レビット, T.

レビット, T. 1925-2006

レビット, セオドア

レビット, セオドア 1925-2006

西奥多·萊維特

Languages
English (128)

Spanish (27)

French (25)

Japanese (14)

German (7)

Italian (5)

Chinese (3)

Swedish (2)

Dutch (2)

Czech (1)

Covers
Thinking about managementTed Levitt on marketingMarketing myopia