WorldCat Identities

Levitt, Theodore 1925-2006

Overview
Works: 158 works in 418 publications in 7 languages and 6,804 library holdings
Roles: Other
Classifications: HF5415, 658.8
Publication Timeline
Key
Publications about  Theodore Levitt Publications about Theodore Levitt
Publications by  Theodore Levitt Publications by Theodore Levitt
posthumous Publications by Theodore Levitt, published posthumously.
Most widely held works by Theodore Levitt
The marketing imagination by Theodore Levitt ( Book )
33 editions published between 1983 and 1990 in English and Italian and held by 1,816 WorldCat member libraries worldwide
Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt, renowned as the Harvard Business School's guru of marketing, has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation
Thinking about management by Theodore Levitt ( Book )
9 editions published in 1991 in English and held by 1,012 WorldCat member libraries worldwide
Innovation in marketing, new perspectives for profit and growth by Theodore Levitt ( Book )
25 editions published between 1962 and 1976 in English and Undetermined and held by 717 WorldCat member libraries worldwide
Marketing for business growth by Theodore Levitt ( Book )
15 editions published in 1974 in English and held by 554 WorldCat member libraries worldwide
The third sector; new tactics for a responsive society by Theodore Levitt ( Book )
5 editions published in 1973 in English and held by 492 WorldCat member libraries worldwide
The marketing mode; pathways to corporate growth by Theodore Levitt ( Book )
17 editions published between 1969 and 1971 in English and German and held by 434 WorldCat member libraries worldwide
Industrial purchasing behavior; a study of communications effects by Theodore Levitt ( Book )
10 editions published in 1965 in English and held by 356 WorldCat member libraries worldwide
Ted Levitt on marketing by Theodore Levitt ( Book )
11 editions published in 2006 in English and held by 251 WorldCat member libraries worldwide
Levitt on marketing by Theodore Levitt ( Book )
15 editions published between 1965 and 1991 in English and held by 180 WorldCat member libraries worldwide
Marketing myopia by Theodore Levitt ( Book )
17 editions published between 1960 and 2008 in English and Italian and held by 154 WorldCat member libraries worldwide
L'imagination au service du marketing by Theodore Levitt ( Book )
5 editions published in 1985 in French and held by 76 WorldCat member libraries worldwide
Réflexions sur le management by Theodore Levitt ( Book )
1 edition published in 1991 in French and held by 75 WorldCat member libraries worldwide
The twilight of the profit movtive by Theodore Levitt ( Book )
5 editions published in 1955 in English and held by 58 WorldCat member libraries worldwide
Innovation et marketing by Theodore Levitt ( Book )
8 editions published between 1965 and 1971 in French and held by 53 WorldCat member libraries worldwide
Marketing imagination by Theodore Levitt ( Recording )
5 editions published between 1984 and 1989 in English and held by 40 WorldCat member libraries worldwide
Shows how and why marketing is everybody's business. Discusses imagination in marketing and managing customer relationships
L'esprit marketing = The marketing mode by Theodore Levitt ( Book )
8 editions published between 1972 and 1973 in French and Undetermined and held by 38 WorldCat member libraries worldwide
Über Management by Theodore Levitt ( Book )
2 editions published between 1991 and 1992 in German and held by 37 WorldCat member libraries worldwide
Marketing imagination : d. unbegrenzte Macht d. kreativen Marketing by Theodore Levitt ( Book )
3 editions published in 1984 in German and held by 36 WorldCat member libraries worldwide
Marketing myopia in the trust business : a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business by Theodore Levitt ( Book )
2 editions published in 1979 in English and held by 32 WorldCat member libraries worldwide
Comercialización creativa by Theodore Levitt ( Book )
7 editions published between 1986 and 1999 in Spanish and Esperanto and held by 24 WorldCat member libraries worldwide
 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.50 (from 0.18 for Marketing ... to 1.00 for Ted Levitt ...)
Alternative Names
Levitt, Ted
Levitt Ted 1925-2006
Līvīt, Thiyūdūr 1925-2006
レビット, T
レビット, セオドア
Languages
English (163)
French (21)
Italian (7)
German (6)
Spanish (6)
Esperanto (1)
Czech (1)
Covers