WorldCat Identities

Trout, Jack

Overview
Works: 237 works in 992 publications in 17 languages and 20,389 library holdings
Genres: Case studies 
Roles: Author, Narrator
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Jack Trout
Positioning : the battle for your mind by Al Ries( Book )

147 editions published between 1981 and 2016 in 9 languages and held by 2,537 WorldCat member libraries worldwide

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
Marketing warfare by Al Ries( Book )

37 editions published between 1986 and 2017 in 3 languages and held by 1,606 WorldCat member libraries worldwide

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle
Bottom-up marketing by Al Ries( Book )

44 editions published between 1989 and 2002 in 6 languages and held by 943 WorldCat member libraries worldwide

Advocates a grass roots approach to marketing strategy rather than a top down (idea before experience) approach
Differentiate or die : survival in our era of killer competition by Jack Trout( Book )

34 editions published between 1998 and 2013 in 5 languages and held by 895 WorldCat member libraries worldwide

Publisher Fact Sheet
Big brands, big trouble : lessons learned the hard way by Jack Trout( Book )

15 editions published between 2001 and 2002 in English and Undetermined and held by 806 WorldCat member libraries worldwide

The power of simplicity : a management guide to cutting through the nonsense and doing things right by Jack Trout( Book )

14 editions published between 1998 and 2001 in English and held by 666 WorldCat member libraries worldwide

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation
The new positioning : the latest on the world's #1 business strategy by Jack Trout( Book )

27 editions published between 1995 and 1997 in English and Dutch and held by 655 WorldCat member libraries worldwide

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload
Repositioning : marketing in an era of competition, change, and crisis by Jack Trout( Book )

14 editions published between 2010 and 2011 in English and Undetermined and held by 346 WorldCat member libraries worldwide

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors
Trout on strategy : capturing mindshare, conquering markets by Jack Trout( Book )

13 editions published in 2004 in 3 languages and held by 260 WorldCat member libraries worldwide

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format
Horse sense : the key to success is finding a horse to ride by Al Ries( Book )

5 editions published between 1991 and 2017 in English and Chinese and held by 245 WorldCat member libraries worldwide

In search of the obvious : the antidote for today's marketing mess by Jack Trout( Book )

16 editions published between 2008 and 2013 in English and Chinese and held by 202 WorldCat member libraries worldwide

In an attempt to be clever and creative, marketers frequently overlook the obvious. This book, based on Jack Trout's twice-monthly columns on Forbes . com, is an attempt to clear up some of this craziness
A genie's wisdom : a fable of how a CEO learned to be a marketing genius by Jack Trout( Book )

21 editions published between 2002 and 2013 in 5 languages and held by 194 WorldCat member libraries worldwide

"What is the essence of marketing? What's branding all about? What should be my product strategy? How do I get my pricing right? Are there limits to growth? What is good research? How do I evaluate advertising? How do I pick the right medium? How important are logos? What mistakes are made most often?" "This book answers all these questions by illuminating marketing's salient points with insight from Trout's years of experience."--Jacket
The 22 immutable laws of marketing by Al Ries( Recording )

18 editions published between 1992 and 2014 in English and No Linguistic content and held by 149 WorldCat member libraries worldwide

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside
Differentiate or die : survival in our era of killer competition by Jack Trout( )

13 editions published between 2000 and 2010 in English and held by 144 WorldCat member libraries worldwide

Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives--from giants like Wal-Mart to tiny Trinity College--to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well
Les Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du concept by Jack Trout( Book )

29 editions published between 1995 and 2014 in 8 languages and held by 141 WorldCat member libraries worldwide

Ben shu fen wei san bu fen,Bao kuo:yan jiu da nao,Dui dai bian hua,Shang ye jue qiao
Les 22 lois du marketing : si vous les transgressez, c'est à vos risques et périls by Al Ries( Book )

12 editions published between 1994 and 2003 in French and held by 111 WorldCat member libraries worldwide

Ding wei : zai zhong sheng xuan hua de shi chang li. jin zhu xiao fei zhe xin ling de zui jia fang fa by Al Ries( Book )

15 editions published between 1993 and 2013 in 6 languages and held by 72 WorldCat member libraries worldwide

"Ding wei " shi yong lai zhang wo dang jin chuan bo guo duo she hui zhong de chuan bo nan ti, shi guang gao qu de gao du xiao guo de zhong yao li lun. ben shu dui " pin pai ding wei " de yi yi, gui ze ji ji ben ce lue, zuo le xiang jin de chan shu
Die Macht des Einfachen : warum komplexe Konzepte scheitern und einfache Ideen überzeugen by Jack Trout( Book )

2 editions published between 1999 and 2000 in German and held by 40 WorldCat member libraries worldwide

Shi chang ying xiao de 22 tiao fa ze = The 22 immutable laws of marketing by Al Ries( Book )

3 editions published between 1994 and 2008 in 3 languages and held by 5 WorldCat member libraries worldwide

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail
 
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Audience Level
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  Kids General Special  
Audience level: 0.30 (from 0.04 for In search ... to 0.89 for Die Macht ...)

WorldCat IdentitiesRelated Identities
Marketing warfare
Alternative Names
Jack Trout Amerikaans ondernemer

Jack Trout entrepreneur américain

Jack Trout entrpreneur américain

Jack Trout US-amerikanischer Unternehmer

Ṭirāṭ, Jāk

Trout, John Francis

Джак Траут

Траут, Джек

Траут Джек американський маркетолог

جاك تروت

잭 트라우트

트라우트, 잭 1935-

ジャック・トラウト

トラウト, J

トラウト, ジャック

杰克·特鲁特

Languages
Covers
Marketing warfareBottom-up marketingDifferentiate or die : survival in our era of killer competitionBig brands, big trouble : lessons learned the hard wayThe power of simplicity : a management guide to cutting through the nonsense and doing things rightThe new positioning : the latest on the world's #1 business strategyRepositioning : marketing in an era of competition, change, and crisisTrout on strategy : capturing mindshare, conquering markets