WorldCat Identities

Trout, Jack

Works: 222 works in 827 publications in 18 languages and 19,488 library holdings
Genres: Case studies 
Roles: Author, Narrator
Classifications: HF5415, 658.8
Publication Timeline
Most widely held works by Jack Trout
Positioning : the battle for your mind by Al Ries( Book )

64 editions published between 1981 and 2010 in 3 languages and held by 2,342 WorldCat member libraries worldwide

"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done." "The first book to deal with the problems of communicating to a skeptical public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one."--Jacket
Marketing warfare by Al Ries( Book )

82 editions published between 1986 and 2011 in 9 languages and held by 1,814 WorldCat member libraries worldwide

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle
The 22 immutable laws of marketing : violate them at your own risk by Al Ries( Book )

26 editions published between 1993 and 2002 in English and held by 1,454 WorldCat member libraries worldwide

With irreverent but honest insights, Ries and Trout provide advice that oftentimes flies in the face of conventional, but not always successful, wisdom. The Law of Candor: Tell the consumer your problem, point out the negatives, and be honest with your audience if you want to look better in their eyes. The Law of Line Extension: When you try to be all things to all people, you inevitably wind up in trouble. Companies that overextend themselves consistently lose market share. The Law of the Ladder: The battle isn't lost if you fail to be No. 1. Sometimes it's better to be a small fish in a big pond than a big fish in a small pond - only then are you able to examine the weaknesses of your superior competitors at close range. With engaging candor and respected authority, Al Ries and Jack Trout share their rules for certain success in the international world of marketing
Differentiate or die : survival in our era of killer competition by Jack Trout( Book )

35 editions published between 2000 and 2013 in 6 languages and held by 927 WorldCat member libraries worldwide

Publisher Fact Sheet
Bottom-up marketing by Al Ries( Book )

15 editions published between 1989 and 1990 in English and held by 848 WorldCat member libraries worldwide

Big brands, big trouble : lessons learned the hard way by Jack Trout( Book )

13 editions published between 2001 and 2002 in English and held by 844 WorldCat member libraries worldwide

The power of simplicity : a management guide to cutting through the nonsense and doing things right by Jack Trout( Book )

14 editions published between 1999 and 2001 in 3 languages and held by 736 WorldCat member libraries worldwide

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation
The new positioning : the latest on the world's #1 business strategy by Jack Trout( Book )

25 editions published between 1995 and 2013 in 3 languages and held by 686 WorldCat member libraries worldwide

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload
Repositioning : marketing in an era of competition, change, and crisis by Jack Trout( Book )

10 editions published between 2009 and 2011 in English and Chinese and held by 348 WorldCat member libraries worldwide

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors
Les 22 lois du marketing : si vous les transgressez, c'est à vos risques et périls by Al Ries( Book )

45 editions published between 1993 and 2014 in 10 languages and held by 299 WorldCat member libraries worldwide

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail
Trout on strategy : capturing mindshare, conquering markets by Jack Trout( Book )

12 editions published between 2004 and 2005 in English and Thai and held by 236 WorldCat member libraries worldwide

Instrumental in developing the vital approach to marketing known as "positioning," Jack Trout is responsible for some of the freshest ideas to be introduced into marketing and strategic thinking in the last decade. Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT & T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies.; Trout started his business career at GE and went on to become advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years. With Ries he co-authored the industry classic, Positioning: The Battle for Your Mind, which still sells 12,000 copies a year. In 1985 he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Positioning and Marketing Warfare are now published in 14 languages. In 1988 Bottom-Up-Marketing was published. It became very popular as the "process" book as it completed what has become known as the "Trilogy" of marketing books. In 1993 their book, The 22 Immutable Laws of Marketing quickly became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties.; Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it takes the world's No. 1 business strategy to a new level. It became a Business Week best-seller and has already been translated into 16 languages. This was followed by The Power of Simplicity - A Management Guide To Cutting Through the Nonsense And Doing Things Right. It is a candid, unvarnished look at the foibles and complexities of business that get in the way of good decisions. Then came Differentiate or Die - Survival in Our Era of Killer Competition, presenting the keys to survival in a killer global economy. Trout's many fans, acolytes, and seminar audience members have been clamoring for a concise primer that covers - in one place-- the best thinking of Trout. Trout on Strategy is that book. This book is not a compilation or a condensation of the original books, rather it is a completely new book written by Jack Trout himself which "connects the dots" of his major works and makes his ideas relevant to the biggest issues facing business today
Horse sense : the key to success is finding a horse to ride by Al Ries( Book )

3 editions published between 1991 and 2011 in English and Chinese and held by 230 WorldCat member libraries worldwide

In search of the obvious : the antidote for today's marketing mess by Jack Trout( Book )

11 editions published between 2008 and 2013 in English and held by 205 WorldCat member libraries worldwide

In an attempt to be clever and creative, marketers frequently overlook the obvious. This book, based on Jack Trout's twice-monthly columns on Forbes . com, is an attempt to clear up some of this craziness
A genie's wisdom : a fable of how a CEO learned to be a marketing genius by Jack Trout( Book )

8 editions published between 2003 and 2013 in 4 languages and held by 178 WorldCat member libraries worldwide

"In A Genie's Wisdom, marketer and "King of Positioning" Jack Trout offers a humorous and enlightening business fable that dispenses bite-sized portions of marketing wisdom for busy managers and executives." "Newly appointed CEO B.J. Bigdome struggles in his attempt to develop a strategy for effectively marketing his products. Without a background in marketing, Bigdome doesn't know who to turn to for reliable advice - until a genie appears with solutions to all his most pressing quandaries. It's the same genie responsible for company turn-arounds, super marketing innovations, and the success of headline CEOs. Through ten succinct chapters, the genie answers these ten fundamental questions:"
Differentiate or die survival in our era of killer competition by Jack Trout( )

9 editions published between 2000 and 2010 in English and held by 137 WorldCat member libraries worldwide

Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives--from giants like Wal-Mart to tiny Trinity College--to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well
The 22 immutable laws of marketing by Al Ries( Recording )

13 editions published between 1992 and 2014 in English and No Linguistic content and held by 130 WorldCat member libraries worldwide

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside
Posicionamiento : la batalla por su mente by Al Ries( Book )

40 editions published between 1982 and 2007 in Spanish and held by 115 WorldCat member libraries worldwide

Ni si kao xing xiao : cong zhan shu dao chu zhan lue, you xia wang shang shi si kao xing xiao by Al Ries( Book )

20 editions published between 1989 and 2002 in 6 languages and held by 100 WorldCat member libraries worldwide

Advocates a grass roots approach to marketing strategy rather than a top down (idea before experience) approach
Horse sense : how to pull ahead on the business track by Al Ries( Book )

2 editions published between 1991 and 1992 in Chinese and English and held by 73 WorldCat member libraries worldwide

Positioning the battle for your mind by Al Ries( Recording )

15 editions published between 1986 and 2007 in English and held by 68 WorldCat member libraries worldwide

Discusses the advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers
moreShow More Titles
fewerShow Fewer Titles
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.30 (from 0.04 for In search ... to 0.85 for Ni si kao ...)

WorldCat IdentitiesRelated Identities
Marketing warfare
Alternative Names
Jack Trout Amerikaans ondernemer

Jack Trout entrpreneur amricain

Jack Trout US-amerikanischer Unternehmer

Ṭirāṭ, Jāk

Джак Траут

Траут, Джек

جاك تروت


トラウト, J

トラウト, ジャック


Marketing warfareThe 22 immutable laws of marketing : violate them at your own riskDifferentiate or die : survival in our era of killer competitionBottom-up marketingBig brands, big trouble : lessons learned the hard wayThe power of simplicity : a management guide to cutting through the nonsense and doing things rightThe new positioning : the latest on the world's #1 business strategyRepositioning : marketing in an era of competition, change, and crisis