WorldCat Identities

Trout, Jack

Overview
Works: 257 works in 754 publications in 9 languages and 19,061 library holdings
Genres: Case studies 
Roles: Narrator
Classifications: HF5415, 658.8
Publication Timeline
Key
Publications about  Jack Trout Publications about Jack Trout
Publications by  Jack Trout Publications by Jack Trout
Most widely held works by Jack Trout
Positioning the battle for your mind by Al Ries ( Book )
53 editions published between 1981 and 2010 in English and German and held by 3,074 WorldCat member libraries worldwide
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done." "The first book to deal with the problems of communicating to a skeptical public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one."--BOOK JACKET
The power of simplicity a management guide to cutting through the nonsense and doing things right by Jack Trout ( )
9 editions published between 1999 and 2004 in 3 languages and held by 1,978 WorldCat member libraries worldwide
Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation
Marketing warfare by Al Ries ( Book )
56 editions published between 1986 and 2006 in 7 languages and held by 1,826 WorldCat member libraries worldwide
"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle
Differentiate or die survival in our era of killer competition by Jack Trout ( Book )
23 editions published between 2000 and 2013 in English and held by 1,601 WorldCat member libraries worldwide
Publisher Fact Sheet
The 22 immutable laws of marketing : violate them at your own risk by Al Ries ( Book )
26 editions published between 1993 and 2002 in English and held by 1,469 WorldCat member libraries worldwide
With irreverent but honest insights, Ries and Trout provide advice that oftentimes flies in the face of conventional, but not always successful, wisdom. The Law of Candor: Tell the consumer your problem, point out the negatives, and be honest with your audience if you want to look better in their eyes. The Law of Line Extension: When you try to be all things to all people, you inevitably wind up in trouble. Companies that overextend themselves consistently lose market share. The Law of the Ladder: The battle isn't lost if you fail to be No. 1. Sometimes it's better to be a small fish in a big pond than a big fish in a small pond - only then are you able to examine the weaknesses of your superior competitors at close range. With engaging candor and respected authority, Al Ries and Jack Trout share their rules for certain success in the international world of marketing
The new positioning the latest on the world's #1 business strategy by Jack Trout ( )
20 editions published between 1995 and 1997 in English and held by 1,365 WorldCat member libraries worldwide
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload
Trout on strategy capturing mindshare, conquering markets by Jack Trout ( )
10 editions published in 2004 in English and held by 1,269 WorldCat member libraries worldwide
Instrumental in developing the vital approach to marketing known as "positioning," Jack Trout is responsible for some of the freshest ideas to be introduced into marketing and strategic thinking in the last decade. Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies.; Trout started his business career at GE and went on to become advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years. With Ries he co-authored the industry classic, Positioning: The Battle for Your Mind, which still sells 12,000 copies a year. In 1985 he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Positioning and Marketing Warfare are now published in 14 languages. In 1988 Bottom-Up-Marketing was published. It became very popular as the "process" book as it completed what has become known as the "Trilogy" of marketing books. In 1993 their book, The 22 Immutable Laws of Marketing quickly became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties.; Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it takes the world's No. 1 business strategy to a new level. It became a Business Week best-seller and has already been translated into 16 languages. This was followed by The Power of Simplicity - A Management Guide To Cutting Through the Nonsense And Doing Things Right. It is a candid, unvarnished look at the foibles and complexities of business that get in the way of good decisions. Then came Differentiate or Die - Survival in Our Era of Killer Competition, presenting the keys to survival in a killer global economy. Trout's many fans, acolytes, and seminar audience members have been clamoring for a concise primer that covers - in one place-- the best thinking of Trout. Trout on Strategy is that book. This book is not a compilation or a condensation of the original books, rather it is a completely new book written by Jack Trout himself which "connects the dots" of his major works and makes his ideas relevant to the biggest issues facing business today
In search of the obvious the antidote for today's marketing mess by Jack Trout ( )
11 editions published between 2008 and 2013 in English and held by 1,003 WorldCat member libraries worldwide
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy. Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense
Bottom-up marketing by Al Ries ( Book )
22 editions published between 1989 and 1995 in 4 languages and held by 904 WorldCat member libraries worldwide
Big brands, big trouble : lessons learned the hard way by Jack Trout ( Book )
11 editions published between 2001 and 2002 in English and held by 893 WorldCat member libraries worldwide
Repositioning marketing in an era of competition, change and crisis by Jack Trout ( )
9 editions published between 2009 and 2010 in English and held by 695 WorldCat member libraries worldwide
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors
Horse sense : the key to success is finding a horse to ride by Al Ries ( Book )
3 editions published in 1991 in English and held by 239 WorldCat member libraries worldwide
A genie's wisdom : a fable of how a CEO learned to be a marketing genius by Jack Trout ( Book )
4 editions published between 2002 and 2005 in English and Thai and held by 159 WorldCat member libraries worldwide
"In A Genie's Wisdom, marketer and "King of Positioning" Jack Trout offers a humorous and enlightening business fable that dispenses bite-sized portions of marketing wisdom for busy managers and executives." "Newly appointed CEO B. J. Bigdome struggles in his attempt to develop a strategy for effectively marketing his products. Without a background in marketing, Bigdome doesn't know who to turn to for reliable advice - until a genie appears with solutions to all his most pressing quandaries. It's the same genie responsible for company turn-arounds, super marketing innovations, and the success of headline CEOs. Through ten succinct chapters, the genie answers these ten fundamental questions:"
Differentiate or die survival in our ERs of killer competition by Jack Trout ( )
9 editions published between 2000 and 2010 in English and held by 139 WorldCat member libraries worldwide
Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives--from giants like Wal-Mart to tiny Trinity College--to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well
The 22 immutable laws of marketing by Al Ries ( Recording )
10 editions published between 1992 and 2005 in English and No Linguistic content and held by 129 WorldCat member libraries worldwide
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside
Les 22 lois du marketing : si vous les transgressez, c'est à vos risques et périls by Al Ries ( Book )
8 editions published between 1994 and 2003 in French and held by 109 WorldCat member libraries worldwide
The 22 immuntable laws of marketing by Al Ries ( Book )
3 editions published in 1994 in English and held by 80 WorldCat member libraries worldwide
Horse sense : how to pull ahead on the business track by Al Ries ( Book )
1 edition published in 1992 in English and held by 63 WorldCat member libraries worldwide
Les Nouvelles lois du positionnement : au coeur de la stratégie marketing avec l'inventeur du concept by Jack Trout ( Book )
4 editions published between 1996 and 2004 in French and held by 61 WorldCat member libraries worldwide
Le Positionnement la conquête de l'esprit by Jack Trout ( Book )
7 editions published between 1986 and 1994 in French and held by 60 WorldCat member libraries worldwide
 
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Audience Level
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Audience Level
1
  Kids General Special  
Audience level: 0.31 (from 0.12 for Differenti ... to 0.53 for Le Positio ...)
Alternative Names
Ṭirāṭ, Jāk
Траут, Джек
جاك تروت
ジャック・トラウト
トラウト, J
トラウト, ジャック
Languages
English (238)
French (27)
Spanish (21)
Portuguese (4)
German (2)
Danish (2)
Thai (2)
Vietnamese (1)
Croatian (1)
Covers