WorldCat Identities

Trout, Jack

Overview
Works: 206 works in 915 publications in 19 languages and 20,055 library holdings
Genres: Case studies  Conference papers and proceedings 
Roles: Author, Narrator
Classifications: HF5415, 658.8
Publication Timeline
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Most widely held works by Jack Trout
Positioning : the battle for your mind by Al Ries( Book )

178 editions published between 1981 and 2015 in 13 languages and held by 2,745 WorldCat member libraries worldwide

"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done." "The first book to deal with the problems of communicating to a skeptical public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one."--Jacket
Marketing warfare by Al Ries( Book )

101 editions published between 1986 and 2011 in 11 languages and held by 1,868 WorldCat member libraries worldwide

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle
The 22 immutable laws of marketing : violate them at your own risk by Al Ries( Book )

35 editions published between 1993 and 2014 in 4 languages and held by 1,473 WorldCat member libraries worldwide

With irreverent but honest insights, Ries and Trout provide advice that oftentimes flies in the face of conventional, but not always successful, wisdom. The Law of Candor: Tell the consumer your problem, point out the negatives, and be honest with your audience if you want to look better in their eyes. The Law of Line Extension: When you try to be all things to all people, you inevitably wind up in trouble. Companies that overextend themselves consistently lose market share. The Law of the Ladder: The battle isn't lost if you fail to be No. 1. Sometimes it's better to be a small fish in a big pond than a big fish in a small pond - only then are you able to examine the weaknesses of your superior competitors at close range. With engaging candor and respected authority, Al Ries and Jack Trout share their rules for certain success in the international world of marketing
Differentiate or die : survival in our era of killer competition by Jack Trout( Book )

53 editions published between 2000 and 2013 in 11 languages and held by 1,014 WorldCat member libraries worldwide

Publisher Fact Sheet
Bottom-up marketing by Al Ries( Book )

44 editions published between 1989 and 2002 in 6 languages and held by 968 WorldCat member libraries worldwide

Advocates a grass roots approach to marketing strategy rather than a top down (idea before experience) approach
Big brands, big trouble : lessons learned the hard way by Jack Trout( Book )

15 editions published between 2001 and 2002 in English and Undetermined and held by 824 WorldCat member libraries worldwide

The new positioning : the latest on the world's #1 business strategy by Jack Trout( Book )

28 editions published between 1995 and 1997 in 4 languages and held by 685 WorldCat member libraries worldwide

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload
The power of simplicity : a management guide to cutting through the nonsense and doing things right by Jack Trout( Book )

14 editions published between 1998 and 2001 in English and held by 673 WorldCat member libraries worldwide

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation
Repositioning : marketing in an era of competition, change, and crisis by Jack Trout( Book )

10 editions published between 2009 and 2010 in English and Undetermined and held by 343 WorldCat member libraries worldwide

Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors
Horse sense : the key to success is finding a horse to ride by Al Ries( Book )

6 editions published between 1991 and 1993 in English and Chinese and held by 307 WorldCat member libraries worldwide

Trout on strategy : capturing mindshare, conquering markets by Jack Trout( Book )

16 editions published in 2004 in English and Chinese and held by 261 WorldCat member libraries worldwide

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format
In search of the obvious : the antidote for today's marketing mess by Jack Trout( Book )

17 editions published between 2008 and 2013 in English and Chinese and held by 208 WorldCat member libraries worldwide

In an attempt to be clever and creative, marketers frequently overlook the obvious. This book, based on Jack Trout's twice-monthly columns on Forbes . com, is an attempt to clear up some of this craziness
A genie's wisdom : a fable of how a CEO learned to be a marketing genius by Jack Trout( Book )

18 editions published between 2002 and 2013 in 5 languages and held by 190 WorldCat member libraries worldwide

"What is the essence of marketing? What's branding all about? What should be my product strategy? How do I get my pricing right? Are there limits to growth? What is good research? How do I evaluate advertising? How do I pick the right medium? How important are logos? What mistakes are made most often?" "This book answers all these questions by illuminating marketing's salient points with insight from Trout's years of experience."--Jacket
Differentiate or die : survival in our era of killer competition by Jack Trout( )

11 editions published between 2000 and 2010 in English and held by 136 WorldCat member libraries worldwide

Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives--from giants like Wal-Mart to tiny Trinity College--to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well
The 22 immutable laws of marketing by Al Ries( Recording )

13 editions published between 1992 and 2014 in English and No Linguistic content and held by 135 WorldCat member libraries worldwide

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside
Les 22 lois du marketing : si vous les transgressez, c'est à vos risques et périls by Al Ries( Book )

12 editions published between 1994 and 2003 in French and held by 111 WorldCat member libraries worldwide

Las 22 leyes inmutables del marketing : viólelas a su propio riesgo by Al Ries( Book )

20 editions published between 1993 and 2007 in Spanish and held by 85 WorldCat member libraries worldwide

Die 22 unumstösslichen Gebote im Marketing : Al Ries & Jack Trout. Dt. von Ursula Bischoff by Al Ries( Book )

8 editions published between 1993 and 2001 in German and held by 72 WorldCat member libraries worldwide

Qi chu cheng gong by Lai zi( Book )

1 edition published in 1991 in Chinese and held by 14 WorldCat member libraries worldwide

The 22 immutable laws of marketing : violate them at your own risk by Al Ries( )

2 editions published in 2002 in English and held by 0 WorldCat member libraries worldwide

 
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Audience level: 0.31 (from 0.04 for In search ... to 0.88 for Les 22 loi ...)

WorldCat IdentitiesRelated Identities
Marketing warfare
Alternative Names
Jack Trout Amerikaans ondernemer

Jack Trout entrepreneur américain

Jack Trout entrpreneur américain

Jack Trout US-amerikanischer Unternehmer

Ṭirāṭ, Jāk

Джак Траут

Траут, Джек

جاك تروت

트라우트, 잭

ジャック・トラウト

トラウト, J

トラウト, ジャック

杰克·特鲁特

Languages
Covers
Marketing warfareThe 22 immutable laws of marketing : violate them at your own riskDifferentiate or die : survival in our era of killer competitionBottom-up marketingBig brands, big trouble : lessons learned the hard wayThe new positioning : the latest on the world's #1 business strategyThe power of simplicity : a management guide to cutting through the nonsense and doing things rightRepositioning : marketing in an era of competition, change, and crisis