WorldCat Identities

Reeves, Rosser

Overview
Works: 27 works in 129 publications in 12 languages and 1,909 library holdings
Genres: Interviews  Educational films  Internet videos  Documentary television programs  Nonfiction television programs  Historical television programs  Television programs  Photographs  History 
Roles: Author, Editor, Other
Classifications: HF5825, 659.1
Publication Timeline
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Most widely held works about Rosser Reeves
 
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Most widely held works by Rosser Reeves
Reality in advertising by Rosser Reeves( Book )

71 editions published between 1960 and 2015 in 9 languages and held by 745 WorldCat member libraries worldwide

Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising
The 99 critical shots in pool : everything you need to know, to learn, and master the game by Ray Martin( Book )

10 editions published between 1977 and 2007 in English and held by 514 WorldCat member libraries worldwide

The art of writing advertising; conversations with William Bernbach [and others] by Denis Higgins( Book )

12 editions published between 1965 and 1998 in English and held by 170 WorldCat member libraries worldwide

In this book, five pioneer advertising writers reveal the secrets to great advertising and great writing. Four decades ago, five of the original giants of advertising copywriting, William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves, discussed their writing techniques with Advertising Age magazine. Fascinating and enlightening, these interviews were so popular with writers everywhere that they were compiled into this book. The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best: writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea-starter for writers of every stripe from all walks of life
The 30-Second President( Visual )

2 editions published between 1984 and 1988 in English and held by 164 WorldCat member libraries worldwide

Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan
Popo : a novel by Rosser Reeves( Book )

4 editions published in 1980 in English and held by 164 WorldCat member libraries worldwide

The 400 best read ads of 1968( Book )

1 edition published in 1969 in English and held by 73 WorldCat member libraries worldwide

Le Réalisme en publicité. [Reality in advertising] by Rosser Reeves( Book )

6 editions published in 1963 in French and held by 28 WorldCat member libraries worldwide

Hua shi zhuang qiu : 99 zhao ji shu qiu by Qicheng Ma( Book )

2 editions published between 2000 and 2005 in Chinese and held by 14 WorldCat member libraries worldwide

El arte de escribir publicidad by Dennis Higgins( Book )

1 edition published in 1991 in Spanish and held by 3 WorldCat member libraries worldwide

Resumen: El ingenio, la sabiduria y las experiencias publicitarias que tanta fama, prestigio y riqueza han dado a cinco gigantes e inmortales de la publicidad en los Estados Unidos de America y en todo el mundo, se encuentran plasmadas en esta obra, que seguramente aportara muy buenas ideas a toda aquella persona que estudie, trabaje y ame las actividades publicitarias. Este libro, que ya es un clasico en la publicidad, aborda temas muy interesantes relacionados con el fino arte de escribir publicidad, los cuales son tratados directamente por cada uno de estos exelentes publicistas de talla mundial
Ciao papà! by Denis Higgins( Book )

1 edition published in 1988 in Italian and held by 3 WorldCat member libraries worldwide

Cum se scrie în publicitate : William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves în dialog cu Denis Higgins by Denis Higgins( Book )

1 edition published in 2013 in Romanian and held by 2 WorldCat member libraries worldwide

Shi xiao de guang gao : Da bi si guang gao gong si jing ying zhe xue by R. Lifusi( Book )

1 edition published in 1999 in Chinese and held by 1 WorldCat member library worldwide

New understandings of administration by Rosser Reeves( Book )

1 edition published in 1961 in English and held by 1 WorldCat member library worldwide

Mainonnan todellisuus by Rosser Reeves( Book )

1 edition published in 1963 in Finnish and held by 1 WorldCat member library worldwide

Julian Bond papers by Julian Bond( )

in English and held by 1 WorldCat member library worldwide

The collection also contains one to two letters each, usually brief, routine or form, from a variety of civil rights and political leaders including Kay Boyle, Carol Moseley Braun, Stephen Breyer, Erin Brockovich, Edward W. Brooke, Howard W. Cannon, Stokely Carmichael (Kwame Ture), Shirley Chisholm, Max Cleland, William S. Cohen, John Conyers, Jr., Alan Cranston, Thomas J. Dodd, Michael F. Easley, John Edwards, Myrlie Evers-Williams, James Farmer, Russell Feingold, A. June Franklin, Nikki Giovanni, Parris Glendening, Charles E. Goodell, and Philip A. Hart
Rosser Reeves papers by Rosser Reeves( )

in English and held by 1 WorldCat member library worldwide

The processed portion of this collection is summarized above, dates 1927-1971, and is described in the register. Additional accessions date to 1994 and are described below
Reklam med realism by Rosser Reeves( Book )

1 edition published in 1962 in Swedish and held by 1 WorldCat member library worldwide

An advertising agency speaks out! by Rosser Reeves( Book )

1 edition published in 1959 in English and held by 1 WorldCat member library worldwide

Originalitet, det farligaste ordet i reklam by Rosser Reeves( Book )

1 edition published in 1961 in Swedish and held by 1 WorldCat member library worldwide

 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.36 (from 0.19 for The 99 cri ... to 0.99 for Rosser Ree ...)

The 99 critical shots in pool : everything you need to know, to learn, and master the game
Alternative Names
Rosser Reeves Amerikaans econoom (1910-1984)

Rosser Reeves pubblicitario statunitense

Rosser Reeves US-amerikanischer Marketing-Theoretiker

Ривс, Россер

Languages
Covers
The art of writing advertising; conversations with William Bernbach [and others]Advertising theorists : Edward Bernays, Vance Packard, David Ogilvy, Rosser Reeves, William Bernbach, Stuart Ewen, Ernest Dichter, Alvin Eicoff, Claude C. Hopkins, E. St. Elmo Lewis