WorldCat Identities

Reeves, Rosser

Overview
Works: 28 works in 103 publications in 11 languages and 1,954 library holdings
Genres: Interviews  Photographs  History 
Roles: Author, Editor
Classifications: HF5825, 659.1
Publication Timeline
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Most widely held works about Rosser Reeves
 
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Most widely held works by Rosser Reeves
Reality in advertising by Rosser Reeves( Book )
51 editions published between 1960 and 1990 in 7 languages and held by 722 WorldCat member libraries worldwide
Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising
The 99 critical shots in pool : everything you need to know, to learn, and master the game by Ray Martin( Book )
8 editions published between 1977 and 2007 in English and held by 540 WorldCat member libraries worldwide
The 30-second president ( Visual )
2 editions published between 1984 and 1988 in English and held by 210 WorldCat member libraries worldwide
Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan
The art of writing advertising; conversations with William Bernbach [and others] by Denis Higgins( Book )
10 editions published between 1965 and 1998 in English and held by 177 WorldCat member libraries worldwide
In this book, five pioneer advertising writers reveal the secrets to great advertising and great writing. Four decades ago, five of the original giants of advertising copywriting, William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves, discussed their writing techniques with Advertising Age magazine. Fascinating and enlightening, these interviews were so popular with writers everywhere that they were compiled into this book. The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best: writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea-starter for writers of every stripe from all walks of life
Popo : a novel by Rosser Reeves( Book )
4 editions published in 1980 in English and held by 174 WorldCat member libraries worldwide
The 400 best read ads of 1968 ( Book )
1 edition published in 1969 in English and held by 75 WorldCat member libraries worldwide
Hua shi zhuang qiu : 99 zhao ji shu qiu by Ray Martin( Book )
2 editions published between 2000 and 2005 in Chinese and held by 14 WorldCat member libraries worldwide
La Realidad en la publicidad : un acercamiento a la teoría de la USP by Rosser Reeves( Book )
3 editions published in 1997 in Spanish and held by 8 WorldCat member libraries worldwide
Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising
Le Réalisme en publicité. [Reality in advertising] by M. Rosser Reeves( Book )
2 editions published in 1963 in French and held by 8 WorldCat member libraries worldwide
La Realidad en la publicidad by Rosser Reeves( Book )
2 editions published in 1964 in Spanish and held by 5 WorldCat member libraries worldwide
Ciao papà! by Denis Higgins( Book )
1 edition published in 1988 in Italian and held by 2 WorldCat member libraries worldwide
El arte de escribir publicidad by Denis Higgins( Book )
1 edition published in 1991 in Spanish and held by 2 WorldCat member libraries worldwide
Julian Bond papers by Julian Bond( )
in English and held by 1 WorldCat member library worldwide
Bond's political carreer, civil rights and issues pertinent to African Americans are major themes in his political papers, topical files, correspondence and speeches and writings of himself and others. Specific subjects include Georgia state politics, Bond's campaigns, and efforts to be seated in the Georgia House of Representatives in 1965; the Georgia Loyal National Delegation at the 1968 Democratic National Convention; presidential elections from 1968-1976; minority candidates in various state and local elections, and voting rights
Le Réalisme en publicité : [Reality in advertising], par M. Rosser Reeves. Traduit par R. Aubert by Rosser Reeves( Book )
1 edition published in 1963 in French and held by 1 WorldCat member library worldwide
Mainonnan todellisuus by Rosser Reeves( Book )
1 edition published in 1963 in Finnish and held by 1 WorldCat member library worldwide
Reklam med realism by Rosser Reeves( Book )
1 edition published in 1962 in Swedish and held by 1 WorldCat member library worldwide
An advertising agency speaks out! by Rosser Reeves( Book )
1 edition published in 1959 in English and held by 1 WorldCat member library worldwide
Rosser Reeves papers by Rosser Reeves( )
in English and held by 1 WorldCat member library worldwide
The processed portion of this collection is summarized above, dates 1927-1971, and is described in the register. Additional accessions date to 1994 and are described below
Cum se scrie în publicitate : William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves în dialog cu Denis Higgins by Denis Higgins( Book )
1 edition published in 2013 in Romanian and held by 1 WorldCat member library worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.37 (from 0.00 for Ciao papà ... to 1.00 for David Ogil ...)
Languages
English (54)
Italian (11)
Chinese (10)
German (7)
Spanish (6)
French (3)
Danish (2)
Romanian (1)
Swedish (1)
Dutch (1)
Finnish (1)
Covers