WorldCat Identities
Fri Mar 21 17:02:41 2014 UTClccn-n801458080.00I miti di Madison Avenue /0.351.00David Ogilvy papers,10354593Rosser_Reevesn 80145808525933lccn-n93123279Martin, Ray1935-lccn-n81062763PBS Videolccn-n50059291KQED-TV (Television station : San Francisco, Calif.)lccn-n88116794Koughan, Martinlccn-n79136408Corporation for Entertainment and Learningnp-schwartz, tonySchwartz, Tonylccn-n81024550Moyers, Bill D.lccn-n80014556WNET (Television station : New York, N.Y.)lccn-no00045513John D. and Catherine T. MacArthur FoundationLibrary Video Classics Projectlccn-n79142737Ogilvy, David1911-1999Reeves, RosserInterviewsEducational filmsInternet videosAdvertisingUnited StatesPool (Game)Advertising copyPresidentsTelevision in politicsAdvertising executivesPresidents--ElectionAdvertising, PoliticalAdvertising campaignsMass media--Political aspectsCommunication in marketingMass media and cultureMoyers, Bill DArt--Political aspectsMass media--Social aspectsPolitical participationPublic relationsPropagandaPresidential candidatesReeves, RosserPolitical psychologyCopy writersAdvertising agenciesChemical warfarePfizer IncConsumer goodsBates, TedMars, IncorporatedItaly--SevesoAdvertising--Self-regulationWest, Rebecca,Agent OrangeDefoliationBlack, Eugene R.--(Eugene Robert),Bernbach, BillDefoliants--War useColgate-Palmolive CompanyWPP Media IncJetté, Ellerton MarcelDioxinsComputer crimesAdvertising--DrugsCigarettesCarter-WallaceSaatchi & SaatchiWeaver, Pat,Miller Brewing CompanyConsolidation and merger of corporationsHyŏndae Group191019841959196019611962196319641965196619681969197019761977197819791980198119841985198619871988198919901991199319971998199920002001200520072010198235100381.7HF5825ocn00007301964223ocn000245522book19600.53Reeves, RosserReality in advertisingAdvertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising5528ocn029702141book19770.16Martin, RayThe 99 critical shots in pool : everything you need to know, to learn, and master the game+-+26977476352212ocn020239332visu19840.28The 30-second presidentEducational filmsInternet videosMoyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan1804ocn006796376book19800.22Reeves, RosserPopo : a novel1706ocn015809063book19650.47Higgins, DenisThe art of writing advertising; conversations with William Bernbach ... [et al.]InterviewsIn this book, five pioneer advertising writers reveal the secrets to great advertising and great writing. Four decades ago, five of the original giants of advertising copywriting, William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves, discussed their writing techniques with Advertising Age magazine. Fascinating and enlightening, these interviews were so popular with writers everywhere that they were compiled into this book. The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best: writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea-starter for writers of every stripe from all walks of life+-+7556879935741ocn000073019book19690.59The 400 best read ads of 1968406ocn603765771book19630.33Reeves, RosserWerbung ohne Mythos = Reality in advertising168ocn813839143book19870.47Reeves, RosserShi xiao de guang gao--USP142ocn816287265book20000.08Martin, RayHua shi zhuang qiu : 99 zhao ji shu qiu94ocn316960308book19650.33Higgins, DenisThe art of writing advertising : conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser ReevesInterviews+-+755687993593ocn301733142book19630.47Reeves, M. RosserLe Réalisme en publicité. [Reality in advertising]83ocn806988715book19970.47Reeves, RosserLa Realidad en la publicidad : un acercamiento a la teoría de la USPAdvertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising81ocn063687219book19610.33Reeves, RosserWaar het om draait in de reclameDe directeur van een reclame-adviesbureau geeft een uitzetting van een antal, vaak nieuwe, reclame-theorie"en, alle gebaseerd op twintig jaar intensief research-werk52ocn801924475book19640.47Reeves, RosserLa Realidad en la publicidad54ocn797695306book1985Reeves, RosserI miti di Madison Avenue44ocn800262217book1963Reeves, RosserLa realtà pubblicitaria41ocn463136856book19620.47Reeves, RosserRealistisk reklame21ocn802685976book19910.37Higgins, DenisEl arte de escribir publicidad21ocn685362352book20100.23Advertising theorists : Edward Bernays, Vance Packard, David Ogilvy, Rosser Reeves, William Bernbach, Stuart Ewen, Ernest Dichter, Alvin Eicoff, Claude C. Hopkins, E. St. Elmo Lewis+-+493868006632421ocn637579145book19630.47Reeves, RosserWerbung ohne Mythos : reality in advertising11ocn071063648mix1.00Ogilvy, DavidDavid Ogilvy papersRecords and correspondenceFamily correspondents include Ogilvy's brother, Francis Ogilvy; sister, Lady Kythé Hendy; niece, Mairi Ann MacLeod; and cousin, Rebecca West. Other correspondents include Max Ascoli, R.A. Bevan, Sir Alexander Steven Bilsland, Eugene R. Black, Cass Canfield, Fairfax M. Cone, Lady Kythe Hendy, Chester J. La Roche, Alfred Max, Teodoro Moscoso, Robert Moses, Guy Mountfort, Edward R. Murrow, Ted Patrick, William Patterson, John M. Ranck, Rosser Reeves, Raymond Rubicam, Willaim Ruder, Robert W. Sarnoff, Arthur M. Schlesinger (1917-2007), J.A. Stevenson, Ronald Tree, and William D. Tyler11ocn050178130book20010.47Groves, Janie LilesAdvertising : yes, there are rules11ocn647821117mix1.00Bowles, PaulPapers of Paul BowlesCollection contains a manuscript of Bowles's poem, "How many midnights," and a letter, 1950 October 8, from Bowles, Tangier, Morocco, to William A. Kraus, regarding his travels and mutual friends from the University of Virginia11ocn741780182art19850.10Reeves, Rosser. author, advertising executiveBiography11ocn072823858mix1.00Bates Worldwide (Firm)Bates Worldwide, Inc. recordsHistoryCollection includes correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients include Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Colgate-Palmolive Company, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept11ocn814366319mix1.00Whiteside, ThomasThomas Whiteside papersThe collection contains the papers of Thomas Whiteside and in the main, relates to Whiteside's professional career as a journalist, as represented in Series I: Writings. There is a small second series of personal correspondence. The collection primarily pertains to the articles Whiteside wrote for The New Yorker. These files range in date from 1952-1992, covering the time Whiteside wrote for the magazine. The files include research articles and clippings, audiocassettes, correspondence, drafts, galleys and proofs, notebooks, both handwritten and typed notes, and typescripts+-+2697747635+-+2697747635Fri Mar 21 15:51:17 EDT 2014batch16688