WorldCat Identities

Reeves, Rosser

Overview
Works: 35 works in 100 publications in 8 languages and 1,982 library holdings
Genres: Interviews  Educational films  Internet videos 
Roles: Editor
Classifications: HF5825, 381.7
Publication Timeline
Key
Publications about  Rosser Reeves Publications about Rosser Reeves
Publications by  Rosser Reeves Publications by Rosser Reeves
posthumous Publications by Rosser Reeves, published posthumously.
Most widely held works about Rosser Reeves
 
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Most widely held works by Rosser Reeves
Reality in advertising by Rosser Reeves ( Book )
23 editions published between 1960 and 1990 in English and Undetermined and held by 642 WorldCat member libraries worldwide
Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising
The 99 critical shots in pool : everything you need to know, to learn, and master the game by Ray Martin ( Book )
8 editions published between 1977 and 2007 in English and held by 552 WorldCat member libraries worldwide
The 30-second president ( Visual )
2 editions published between 1984 and 1988 in English and held by 221 WorldCat member libraries worldwide
Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan
Popo : a novel by Rosser Reeves ( Book )
4 editions published in 1980 in English and held by 180 WorldCat member libraries worldwide
The art of writing advertising; conversations with William Bernbach ... [et al.] by Denis Higgins ( Book )
6 editions published between 1965 and 1990 in English and held by 170 WorldCat member libraries worldwide
In this book, five pioneer advertising writers reveal the secrets to great advertising and great writing. Four decades ago, five of the original giants of advertising copywriting, William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves, discussed their writing techniques with Advertising Age magazine. Fascinating and enlightening, these interviews were so popular with writers everywhere that they were compiled into this book. The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best: writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea-starter for writers of every stripe from all walks of life
The 400 best read ads of 1968 ( Book )
1 edition published in 1969 in English and held by 74 WorldCat member libraries worldwide
Werbung ohne Mythos = Reality in advertising by Rosser Reeves ( Book )
6 editions published between 1963 and 1978 in German and Undetermined and held by 40 WorldCat member libraries worldwide
Shi xiao de guang gao--USP by Rosser Reeves ( Book )
8 editions published between 1987 and 1989 in Chinese and held by 16 WorldCat member libraries worldwide
Hua shi zhuang qiu : 99 zhao ji shu qiu by Ray Martin ( Book )
2 editions published between 2000 and 2005 in Chinese and held by 14 WorldCat member libraries worldwide
The art of writing advertising : conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves by Denis Higgins ( Book )
4 editions published between 1965 and 1998 in English and held by 9 WorldCat member libraries worldwide
Le Réalisme en publicité. [Reality in advertising] by M. Rosser Reeves ( Book )
3 editions published in 1963 in French and held by 9 WorldCat member libraries worldwide
La Realidad en la publicidad : un acercamiento a la teoría de la USP by Rosser Reeves ( Book )
3 editions published in 1997 in Spanish and held by 8 WorldCat member libraries worldwide
Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising
Waar het om draait in de reclame by Rosser Reeves ( Book )
1 edition published in 1961 in Dutch and held by 8 WorldCat member libraries worldwide
De directeur van een reclame-adviesbureau geeft een uitzetting van een antal, vaak nieuwe, reclame-theorie"en, alle gebaseerd op twintig jaar intensief research-werk
La Realidad en la publicidad by Rosser Reeves ( Book )
2 editions published in 1964 in Spanish and held by 5 WorldCat member libraries worldwide
I miti di Madison Avenue by Rosser Reeves ( Book )
4 editions published between 1985 and 1988 in Italian and held by 5 WorldCat member libraries worldwide
La realtà pubblicitaria by Rosser Reeves ( Book )
4 editions published between 1963 and 1985 in Italian and held by 4 WorldCat member libraries worldwide
Realistisk reklame by Rosser Reeves ( Book )
1 edition published in 1962 in Danish and held by 4 WorldCat member libraries worldwide
El arte de escribir publicidad by Denis Higgins ( Book )
1 edition published in 1991 in Spanish and held by 2 WorldCat member libraries worldwide
Werbung ohne Mythos : reality in advertising by Rosser Reeves ( Book )
1 edition published in 1963 in German and held by 2 WorldCat member libraries worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.35 (from 0.00 for I miti di ... to 1.00 for David Ogil ...)
Languages
English (52)
Chinese (10)
Italian (8)
German (6)
Spanish (6)
French (3)
Danish (1)
Dutch (1)
Covers