WorldCat Identities

Quelch, John A.

Overview
Works: 236 works in 664 publications in 3 languages and 9,619 library holdings
Genres: Case studies 
Roles: Author, Editor, Host, Other, Interviewer
Classifications: HF1416, 658.8
Publication Timeline
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Most widely held works by John A Quelch
The global market : developing a strategy to manage across borders by John A Quelch( )

15 editions published in 2004 in English and held by 1,253 WorldCat member libraries worldwide

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the 'unglobal consumer' who does not have a 'one size fits all' need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include
Global marketing management : cases and readings by Robert D Buzzell( Book )

40 editions published between 1452 and 1999 in 3 languages and held by 697 WorldCat member libraries worldwide

Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing
How to market to consumers : 10 ways to win by John A Quelch( Book )

9 editions published between 1988 and 1989 in English and held by 634 WorldCat member libraries worldwide

Cases in advertising and promotion management by John A Quelch( Book )

26 editions published between 1983 and 1994 in English and held by 566 WorldCat member libraries worldwide

All business is local : why place matters more than ever in a global, virtual world by John A Quelch( Book )

12 editions published in 2012 in English and held by 507 WorldCat member libraries worldwide

Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time
Greater good : how good marketing makes for better democracy by John A Quelch( Book )

9 editions published between 2007 and 2008 in English and held by 463 WorldCat member libraries worldwide

"Because marketing is move democratic than politics. In Greater Good, John A. Quelch and Katherine E. Jocz argue that democracy, like a marketplace, should be driven by a healthy dialogue that benefits all parties." "When governments treat citizens more like consumers - studying their needs, encouraging their feedback, and developing long-term relationships - then democracy becomes more democratic. Managers and marketers, in turn, can learn from democracy's focus on fairness and concern for the greater good." "In a sweeping portrait of business, government, and society, the authors challenge the belief that modern marketing somehow contaminates the political process. In fact, democracy and marketing share six fundamental characteristics: value is exchanged; goods and services are consumed; decisions involve free choice; information must flow freely; a majority of the population actively engages in the process; and they seek to involve as many people as possible." "Isn't it dangerous to treat a politician or social program like a product or a service? In fact, the authors cite compelling examples to show how marketers from Coca-Cola to eBay succeed by supplying not products, but solutions - not functions, but benefits."--Jacket
Ethics in marketing by N. Craig Smith( Book )

16 editions published between 1992 and 1996 in English and Undetermined and held by 382 WorldCat member libraries worldwide

The marketing challenge of 1992 by John A Quelch( Book )

14 editions published between 1989 and 1990 in English and held by 315 WorldCat member libraries worldwide

Building a culture of health : a new imperative for business by John A Quelch( )

13 editions published in 2016 in English and German and held by 266 WorldCat member libraries worldwide

This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four interconnected areas of corporate impact, it not only discusses the business imperative of promoting a healthier society and improved living conditions worldwide, but also provides guidelines for measuring a company’s population health footprint. Examples, statistics and visuals showcase emerging corporate involvement in public health and underscore the business opportunities available to companies that invest in health. The authors offer a detailed roadmap for optimizing health-promoting actions in a rapidly evolving business and social climate across these core areas: · Planning and building a culture of health. · Consumer health: How organizations affect the safety, integrity, and healthfulness of the products and services they offer to their customers and end consumers. · Employee health: How organizations affect the health of their employees (e.g., provision of employer-sponsored health insurance, workplace practices and wellness programs). · Community health: How organizations affect the health of the communities in which they operate and do business. · Environmental Health: How organizations’ environmental policies (or lack thereof) affect individual and population health. · Implementing and sustaining a culture of health. Building a Culture of Health clarifies both a mission and a vision for use by MPH and MBA students in health management, professors in schools of public health and business schools, and business leaders and chief medical officers in health care and non-health care businesses.
Marketing management by Benson P Shapiro( Book )

22 editions published between 1985 and 2005 in English and Undetermined and held by 260 WorldCat member libraries worldwide

Sales promotion management by John A Quelch( Book )

15 editions published in 1989 in English and held by 254 WorldCat member libraries worldwide

The marketing challenge of Europe 1992 by John A Quelch( Book )

17 editions published between 1990 and 1992 in English and held by 247 WorldCat member libraries worldwide

Cases in strategic marketing management : business strategies in Latin America by Guillermo D'Andrea( Book )

7 editions published between 2000 and 2001 in English and held by 246 WorldCat member libraries worldwide

Cases in strategic marketing management : business strategies in Muslim countries by John A Quelch( Book )

5 editions published between 2000 and 2001 in English and held by 240 WorldCat member libraries worldwide

Multinational marketing management : cases and readings by Robert D Buzzell( Book )

12 editions published between 1987 and 1988 in English and held by 239 WorldCat member libraries worldwide

Advertising & promotion management : a manager's guide to theory & practice by Paul W Farris( Book )

6 editions published between 1983 and 1987 in English and held by 230 WorldCat member libraries worldwide

Rather than recommend specific methods to use in advertising and promotion management, this book intends to communicate general decision frameworks to assist managers in supervising and planning. The first half of the book is devoted to advertising management and the second half concentrates on the management of consumer and trade promotions
Consumer behavior for marketing managers( Book )

3 editions published in 1984 in English and held by 199 WorldCat member libraries worldwide

Cases in consumer behavior by Stewart DeBruicker( Book )

10 editions published in 1986 in English and held by 179 WorldCat member libraries worldwide

Global marketing management : a casebook by John A Quelch( Book )

8 editions published in 2006 in English and Undetermined and held by 176 WorldCat member libraries worldwide

"Global Marketing Management, 5e uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined."--Jacket
The new global brands : managing non-government organizations in the 21st century by John A Quelch( Book )

5 editions published between 2005 and 2006 in English and held by 161 WorldCat member libraries worldwide

"The New Global Brands: Managing Non-Government Organizations in the 21st Century includes 12 Harvard Business School cases involving not-for-profit organizations, and how these organizations establish brand identities worldwide. Organizations include Amnesty International, Peace Winds Japan, CARE USA, and Oxfam America. Professors John Quelch and Nathalie Laidler examine these aid organizations in terms of their success and struggles with traditional marketing issues such as establishing brand identity, identifying the organizational mission, communicating brand meaning, and leveraging brand values."--Jacket
 
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Audience level: 0.41 (from 0.14 for The global ... to 0.58 for Multinatio ...)

The global market : developing a strategy to manage across borders
Covers
Global marketing management : cases and readingsAll business is local : why place matters more than ever in a global, virtual worldGreater good : how good marketing makes for better democracyThe marketing challenge of Europe 1992Cases in strategic marketing management : business strategies in Latin AmericaCases in strategic marketing management : business strategies in Muslim countriesGlobal marketing management : a casebookThe new global brands : managing non-government organizations in the 21st century
Alternative Names
John Quelch

John Quelch American academic

John Quelch economista estadounidense

Quelch, J. A.

Quelch, John 1951-

Quelch, John A.

Quelch, John Anthony, 1951-

Джон Куелч

퀄치, 존 A. 1951-

クウェルチ, ジョン・A

Languages
English (258)

German (1)

Thai (1)