WorldCat Identities

Quelch, John A.

Overview
Works: 221 works in 516 publications in 2 languages and 9,206 library holdings
Genres: Case studies 
Roles: Host, Editor, Narrator, Interviewer
Classifications: HF1416, 658.8
Publication Timeline
Key
Publications about  John A Quelch Publications about John A Quelch
Publications by  John A Quelch Publications by John A Quelch
Most widely held works about John A Quelch
 
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Most widely held works by John A Quelch
The global market developing a strategy to manage across borders by John A Quelch ( )
12 editions published in 2004 in English and held by 1,198 WorldCat member libraries worldwide
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the 'unglobal consumer' who does not have a 'one size fits all' need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include
Global marketing management : cases and readings by John A Quelch ( Book )
35 editions published between 1991 and 2006 in English and Undetermined and held by 835 WorldCat member libraries worldwide
"Global Marketing Management, 5e uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined."--BOOK JACKET
How to market to consumers : 10 ways to win by John A Quelch ( Book )
7 editions published in 1989 in English and held by 709 WorldCat member libraries worldwide
Cases in advertising and promotion management by John A Quelch ( Book )
18 editions published between 1983 and 1994 in English and held by 588 WorldCat member libraries worldwide
All business is local : why place matters more than ever in a global, virtual world by John A Quelch ( Book )
9 editions published in 2012 in English and held by 492 WorldCat member libraries worldwide
Greater good : how good marketing makes for better democracy by John A Quelch ( Book )
6 editions published between 2007 and 2008 in English and held by 468 WorldCat member libraries worldwide
"Because marketing is move democratic than politics. In Greater Good, John A. Quelch and Katherine E. Jocz argue that democracy, like a marketplace, should be driven by a healthy dialogue that benefits all parties." "When governments treat citizens more like consumers - studying their needs, encouraging their feedback, and developing long-term relationships - then democracy becomes more democratic. Managers and marketers, in turn, can learn from democracy's focus on fairness and concern for the greater good." "In a sweeping portrait of business, government, and society, the authors challenge the belief that modern marketing somehow contaminates the political process. In fact, democracy and marketing share six fundamental characteristics: value is exchanged; goods and services are consumed; decisions involve free choice; information must flow freely; a majority of the population actively engages in the process; and they seek to involve as many people as possible." "Isn't it dangerous to treat a politician or social program like a product or a service? In fact, the authors cite compelling examples to show how marketers from Coca-Cola to eBay succeed by supplying not products, but solutions - not functions, but benefits."--BOOK JACKET
Marketing management by Benson P Shapiro ( Book )
9 editions published between 1985 and 1993 in English and held by 408 WorldCat member libraries worldwide
A Harvard casebook for marketing management courses. The framework of the text focuses more on strategy in covering the marketing process and less on research and implementation. Textual notes provide background and lead-in to Harvard cases
Ethics in marketing by N. Craig Smith ( Book )
12 editions published between 1992 and 1996 in English and held by 389 WorldCat member libraries worldwide
The marketing challenge of 1992 by John A Quelch ( Book )
9 editions published between 1989 and 1990 in English and held by 331 WorldCat member libraries worldwide
Advertising & promotion management : a manager's guide to theory & practice by Paul Farris ( Book )
4 editions published between 1983 and 1987 in English and held by 258 WorldCat member libraries worldwide
Sales promotion management by John A Quelch ( Book )
11 editions published in 1989 in English and Undetermined and held by 252 WorldCat member libraries worldwide
The marketing challenge of Europe 1992 by John A Quelch ( Book )
14 editions published between 1990 and 1992 in English and held by 247 WorldCat member libraries worldwide
Cases in strategic marketing management : business strategies in Latin America by Guillermo D'Andrea ( Book )
6 editions published between 2000 and 2001 in English and held by 243 WorldCat member libraries worldwide
Multinational marketing management : cases and readings by Robert D Buzzell ( Book )
9 editions published in 1988 in English and held by 233 WorldCat member libraries worldwide
Cases in strategic marketing management : business strategies in Muslim countries by John A Quelch ( Book )
4 editions published between 2000 and 2001 in English and held by 224 WorldCat member libraries worldwide
Consumer behavior for marketing managers ( Book )
5 editions published in 1984 in English and held by 222 WorldCat member libraries worldwide
Cases in consumer behavior by Stewart DeBruicker ( Book )
8 editions published between 1980 and 1986 in English and held by 192 WorldCat member libraries worldwide
The new global brands : managing non-government organizations in the 21st century by John A Quelch ( Book )
4 editions published between 2005 and 2006 in English and held by 144 WorldCat member libraries worldwide
Cases in European marketing management by John A Quelch ( Book )
6 editions published in 1994 in English and Spanish and held by 139 WorldCat member libraries worldwide
Cases in marketing management and strategy : an Asia-Pacific perspective ( Book )
5 editions published between 1996 and 1998 in English and held by 112 WorldCat member libraries worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.54 (from 0.23 for All busine ... to 1.00 for The arraig ...)
Alternative Names
Quelch, J. A.
Quelch, John 1951-
Quelch, John A.
クウェルチ, ジョン・A
Languages
English (197)
Spanish (1)
Covers