WorldCat Identities

Quelch, John A.

Overview
Works: 234 works in 537 publications in 6 languages and 9,177 library holdings
Genres: Case studies 
Roles: Author, Host, Editor, Narrator, Interviewer
Classifications: HF1416, 658.8
Publication Timeline
Key
Publications about  John A Quelch Publications about John A Quelch
Publications by  John A Quelch Publications by John A Quelch
Most widely held works about John A Quelch
 
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Most widely held works by John A Quelch
The global market developing a strategy to manage across borders by John A Quelch ( )
11 editions published in 2004 in English and held by 1,198 WorldCat member libraries worldwide
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the 'unglobal consumer' who does not have a 'one size fits all' need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include
How to market to consumers : 10 ways to win by John A Quelch ( Book )
8 editions published between 1988 and 1989 in English and held by 690 WorldCat member libraries worldwide
The marketing challenge of 1992 by John A Quelch ( Book )
29 editions published between 1989 and 1992 in 3 languages and held by 616 WorldCat member libraries worldwide
Ouvrage collectif rédigé par une équipe internationale de treize universitaires, consultants en management et cadres supérieurs d'entreprises. Neuf études de cas réels accompagnées de commentaires
Cases in advertising and promotion management by John A Quelch ( Book )
19 editions published between 1983 and 1994 in English and held by 580 WorldCat member libraries worldwide
All business is local : why place matters more than ever in a global, virtual world by John A Quelch ( Book )
15 editions published between 2012 and 2014 in English and Chinese and held by 530 WorldCat member libraries worldwide
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively
Global marketing management : cases and readings by Robert D Buzzell ( Book )
21 editions published between 1452 and 1995 in English and Thai and held by 508 WorldCat member libraries worldwide
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing
Greater good : how good marketing makes for better democracy by John A Quelch ( Book )
7 editions published between 2007 and 2008 in English and held by 462 WorldCat member libraries worldwide
"Because marketing is move democratic than politics. In Greater Good, John A. Quelch and Katherine E. Jocz argue that democracy, like a marketplace, should be driven by a healthy dialogue that benefits all parties." "When governments treat citizens more like consumers - studying their needs, encouraging their feedback, and developing long-term relationships - then democracy becomes more democratic. Managers and marketers, in turn, can learn from democracy's focus on fairness and concern for the greater good." "In a sweeping portrait of business, government, and society, the authors challenge the belief that modern marketing somehow contaminates the political process. In fact, democracy and marketing share six fundamental characteristics: value is exchanged; goods and services are consumed; decisions involve free choice; information must flow freely; a majority of the population actively engages in the process; and they seek to involve as many people as possible." "Isn't it dangerous to treat a politician or social program like a product or a service? In fact, the authors cite compelling examples to show how marketers from Coca-Cola to eBay succeed by supplying not products, but solutions - not functions, but benefits."--BOOK JACKET
Ethics in marketing by N. Craig Smith ( Book )
13 editions published between 1992 and 1996 in English and held by 386 WorldCat member libraries worldwide
Global marketing management by John A Quelch ( Book )
19 editions published between 1998 and 2006 in English and Undetermined and held by 332 WorldCat member libraries worldwide
"Global Marketing Management, 5e uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined."--BOOK JACKET
Sales promotion management by John A Quelch ( Book )
12 editions published in 1989 in English and held by 255 WorldCat member libraries worldwide
Advertising & promotion management : a manager's guide to theory & practice by Paul Farris ( Book )
4 editions published between 1983 and 1987 in English and held by 251 WorldCat member libraries worldwide
Multinational marketing management : cases and readings by Robert D Buzzell ( Book )
13 editions published between 1988 and 1992 in English and Spanish and held by 247 WorldCat member libraries worldwide
Cases in strategic marketing management : business strategies in Latin America by Guillermo D'Andrea ( Book )
5 editions published in 2001 in English and held by 241 WorldCat member libraries worldwide
Marketing management by Benson P Shapiro ( Book )
4 editions published in 1985 in English and held by 240 WorldCat member libraries worldwide
Cases in strategic marketing management : business strategies in Muslim countries by John A Quelch ( Book )
3 editions published in 2001 in English and held by 229 WorldCat member libraries worldwide
Consumer behavior for marketing managers ( Book )
3 editions published in 1984 in English and held by 216 WorldCat member libraries worldwide
Cases in consumer behavior by Stewart DeBruicker ( Book )
8 editions published between 1980 and 1986 in English and held by 186 WorldCat member libraries worldwide
Marketing management : text and cases by John A Quelch ( Book )
8 editions published between 1993 and 2005 in English and held by 167 WorldCat member libraries worldwide
The new global brands : managing non-government organizations in the 21st century by John A Quelch ( Book )
4 editions published between 2005 and 2006 in English and held by 146 WorldCat member libraries worldwide
Cases in European marketing management by John A Quelch ( Book )
7 editions published in 1994 in English and Spanish and held by 141 WorldCat member libraries worldwide
 
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Audience Level
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  Kids General Special  
Audience level: 0.55 (from 0.23 for All busine ... to 1.00 for The arraig ...)
Alternative Names
Quelch, J. A.
Quelch, John 1951-
Quelch, John A.
クウェルチ, ジョン・A
Languages
English (205)
Spanish (5)
Chinese (4)
French (2)
Japanese (2)
Thai (1)
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