WorldCat Identities

Karlin, Anna R.

Overview
Works: 1 works in 2 publications in 1 language and 6 library holdings
Classifications: HB1,
Publication Timeline
Key
Publications about  Anna R Karlin Publications about Anna R Karlin
Publications by  Anna R Karlin Publications by Anna R Karlin
Most widely held works by Anna R Karlin
On best-response bidding in GSP auctions by Matthew Cary ( )
2 editions published in 2008 in English and held by 6 WorldCat member libraries worldwide
How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN? We model ad auctions as a dynamic game of incomplete information, so we can study the convergence and robustness properties of various strategies. In particular, we consider best-response bidding strategies for a repeated auction on a single keyword, where in each round, each player chooses some optimal bid for the next round, assuming that the other players merely repeat their previous bids. We focus on a strategy we call Balanced Bidding (BB). If all players use the BB strategy, we show that bids converge to a bid vector that obtains in a complete information static model proposed by Edelman, Ostrovsky, and Schwarz. We prove that convergence occurs with probability 1, and we compute the expected time until convergence
 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.93 (from 0.93 for On best-re ... to 0.93 for On best-re ...)
Associated Subjects
Languages
English (2)