WorldCat Identities

Rangan, V. Kasturi

Overview
Works: 76 works in 141 publications in 2 languages and 1,844 library holdings
Genres: Case studies  Conference proceedings  History 
Roles: Editor
Classifications: HF5415.129, 658.802
Publication Timeline
Key
Publications about  V. Kasturi Rangan Publications about V. Kasturi Rangan
Publications by  V. Kasturi Rangan Publications by V. Kasturi Rangan
Most widely held works by V. Kasturi Rangan
Going to market : distribution systems for industrial products by E. Raymond Corey ( Book )
6 editions published in 1989 in English and held by 484 WorldCat member libraries worldwide
Business solutions for the global poor : creating social and economic value by Conference on Global Poverty: Business Solutions and Approaches ( Book )
10 editions published in 2007 in English and held by 353 WorldCat member libraries worldwide
Based on research presented at The Harvard Business School's first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty's multi-faceted nature and a broad range of actorsm╠▓ultinational and local businesses
Transforming your go-to-market strategy : the three disciplines of channel management by V. Kasturi Rangan ( Book )
8 editions published in 2006 in English and held by 313 WorldCat member libraries worldwide
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--BOOK JACKET
Business marketing strategy : cases, concepts, and applications by V. Kasturi Rangan ( Book )
10 editions published between 1994 and 1995 in English and held by 221 WorldCat member libraries worldwide
Marketing management : text and cases by Rajiv Lal ( Book )
6 editions published between 2004 and 2006 in English and held by 101 WorldCat member libraries worldwide
Problems and cases in health care marketing by John T Gourville ( Book )
3 editions published in 2005 in English and held by 82 WorldCat member libraries worldwide
New product development by Paul Adler ( Book )
3 editions published between 1999 and 2002 in English and held by 73 WorldCat member libraries worldwide
Going to market : case studies in industrial distribution by E. Raymond Corey ( Book )
2 editions published in 1989 in Undetermined and English and held by 53 WorldCat member libraries worldwide
Marketing strategy ( Book )
1 edition published in 2002 in English and held by 47 WorldCat member libraries worldwide
Xing xiao guan li by La er ( Book )
2 editions published between 2006 and 2007 in Chinese and held by 7 WorldCat member libraries worldwide
Bangladesh social marketing project ( Visual )
2 editions published between 1985 and 1991 in English and held by 5 WorldCat member libraries worldwide
Presents a documentary introducing the Bangladesh Social Marketing Program, conducted by Population Services International, which used modern marketing techniques to sell subsidized contraceptives through commercial outlets. Also presents family planning commercials and a film serial
Citibank : launching the credit card in Asia Pacific (A) by V. Kasturi Rangan ( Book )
4 editions published between 1997 and 2002 in English and held by 5 WorldCat member libraries worldwide
Merrill Lynch integrated choice ( Visual )
2 editions published between 2002 and 2005 in English and held by 5 WorldCat member libraries worldwide
"Presents four key Merrill Lynch field managers reflecting on the issue in the case"--Harvard Business Online
Qi ye ying xiao zhan lue by V. Kasturi Rangan ( Book )
3 editions published between 1998 and 2000 in Chinese and held by 4 WorldCat member libraries worldwide
Citibank credit card commercials from the Asian-Pacific region ( Visual )
2 editions published in 1985 in English and held by 4 WorldCat member libraries worldwide
Presents television commercials from India (1993), Malaysia (1991), Thailand (1991), Indonesia (1992 and 1993), and Hong Kong (1992)
Dell online by V. Kasturi Rangan ( Book )
3 editions published between 1998 and 1999 in English and Undetermined and held by 3 WorldCat member libraries worldwide
Egghead to Egghead.com (A) by V. Kasturi Rangan ( )
2 editions published between 1999 and 2001 in English and held by 3 WorldCat member libraries worldwide
Nestl╩╣e refrigerated foods : contadina pasta & pizza (A) by V. Kasturi Rangan ( Book )
1 edition published in 1997 in English and held by 3 WorldCat member libraries worldwide
Population services international by V. Kasturi Rangan ( )
3 editions published between 1985 and 1993 in English and held by 3 WorldCat member libraries worldwide
"Population Services International (PSI) was a not-for-profit agency founded in 1970 to help control the population explosion in many less developed countries through the dissemination of family planning information and products. In 1976, PSI concluded an agreement with the government of Bangladesh to carry out the Social Marketing Project (SMP), a program involving the marketing of birth control products through local retail outlets."
Channel strategy : formulation and adaptation by Rajiv P Dant ( Book )
2 editions published between 1995 and 1999 in English and held by 2 WorldCat member libraries worldwide
Inspired by open systems theories like the structural contingency theory, population ecology theory, and resource dependence theory, several marketing scholars have investigated how channels adapt and organize themselves to cope with their environments. But the implication of such adaptive behavior--that better adapted firms are more profitable--has not been investigated in the marketing literature. This paper aims to probe that question. Unlike previous marketing studies, we articulate the manufacturer's rather than the distributor's point-of-view, because channel strategy decisions are usually in the manufacturers' domain. We scrutinize firms' adaptive responses from a channel structure and channel perspective. Results show that the better adapted firms deliver superior performance, and that the adaptive responses often occur subtly at the specific channel task level even when the channel structure itself may appear seemingly unaltered
 
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Audience level: 0.64 (from 0.22 for Qi ye ying ... to 0.97 for Bangladesh ...)
Languages
English (68)
Chinese (5)
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