WorldCat Identities

Rangan, V. Kasturi

Overview
Works: 95 works in 172 publications in 3 languages and 1,682 library holdings
Genres: Conference papers and proceedings  Case studies  Filmed lectures  Documentary films 
Roles: Author, Editor
Classifications: HD60, 658.802
Publication Timeline
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Most widely held works by V. Kasturi Rangan
Going to market : distribution systems for industrial products by E. Raymond Corey( Book )

9 editions published in 1989 in English and held by 476 WorldCat member libraries worldwide

Business solutions for the global poor : creating social and economic value by V. Kasturi Rangan( Book )

15 editions published in 2007 in English and held by 308 WorldCat member libraries worldwide

Based on research presented at The Harvard Business School's first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty's multi-faceted nature and a broad range of actorsm̲ultinational and local businesses
Transforming your go-to-market strategy : the three disciplines of channel management by V. Kasturi Rangan( Book )

10 editions published in 2006 in English and Undetermined and held by 295 WorldCat member libraries worldwide

"In Transforming Your Go-to-Market Strategy, V. Kasturi Rangan demonstrates that any member of a distribution channel can adopt the role of steward - and shape an effective, constantly evolving, and mutually beneficial channel strategy." "Through case studies drawn from a wide variety of industries, Rangan presents the three disciplines that channel stewards must master to navigate the complex distribution environment successfully. In addition, Rangan provides tested techniques that will enable companies to manage multiple channels, integrate the Internet into a powerful channel strategy, and overcome common barriers that impede channel transformation."
Marketing management : text and cases by Rajiv Lal( Book )

7 editions published between 2004 and 2006 in English and held by 112 WorldCat member libraries worldwide

Problems and cases in health care marketing by John T Gourville( Book )

4 editions published in 2005 in English and held by 89 WorldCat member libraries worldwide

New product development by Paul S Adler( Book )

4 editions published between 1999 and 2002 in English and held by 72 WorldCat member libraries worldwide

This collection introduces managers to the essentials of new product development, from market research to launch. As part of the Business Fundamentals series, it contains materials used in Harvard Business School's MBA and executive education programs. The collection includes the following items: "Product Development: A Customer-Driven Approach" by Marco Iansiti and Thomas J. Kosnik, "Note on Lead User Research" by Stefan Thomke, "New Product Commercialization: Common Mistakes" by V. Kasturi Rangan, "Getting the Most Out of Your Product Development Process" by Paul S. Adler, Avi Mandelbaum, Vien Nguyen, and Elizabeth Schwerer, and "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft" by Marco Iansiti. (A Discussion Leader's Guide containing exercises and discussion questions is available to qualified instructors.)
Going to market : case studies in industrial distribution by E. Raymond Corey( Book )

4 editions published in 1989 in English and Undetermined and held by 53 WorldCat member libraries worldwide

Marketing strategy( Book )

1 edition published in 2002 in English and held by 47 WorldCat member libraries worldwide

Cómo entrar en el mercado by Corey( Book )

2 editions published in 1991 in Spanish and held by 15 WorldCat member libraries worldwide

Qi ye ying xiao zhan lue : an li, gai nian yu ying yong : ying wen ban by V. Kasturi Rangan( Book )

5 editions published between 1998 and 2000 in Chinese and English and held by 8 WorldCat member libraries worldwide

Xing xiao guan li by La Er( Book )

2 editions published between 2006 and 2007 in Chinese and held by 7 WorldCat member libraries worldwide

Merrill Lynch : integrated choice( Visual )

3 editions published between 2002 and 2006 in English and held by 6 WorldCat member libraries worldwide

"Presents four key Merrill Lynch field managers reflecting on the issue in the case"--Harvard Business Online
Nestlʹe refrigerated foods : contadina pasta & pizza (A) by V. Kasturi Rangan( Book )

2 editions published between 1996 and 1997 in English and held by 4 WorldCat member libraries worldwide

Dell Computer Corporation by Das Narayandas( Book )

3 editions published between 1995 and 1996 in English and held by 4 WorldCat member libraries worldwide

Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the product markets it needs to serve in order to sustain its growth profitably into the future. Teaching purpose: To give students an appreciation of developing strategy in a dynamic and rapidly evolving market
Citibank : launching the credit card in Asia Pacific (A) by V. Kasturi Rangan( Book )

3 editions published in 2002 in English and held by 3 WorldCat member libraries worldwide

Citibank credit card commercials from the Asian-Pacific region( Visual )

2 editions published in 1985 in English and held by 3 WorldCat member libraries worldwide

Presents television commercials from India (1993), Malaysia (1991), Thailand (1991), Indonesia (1992 and 1993), and Hong Kong (1992)
Dell online by V. Kasturi Rangan( Book )

4 editions published between 1998 and 1999 in English and Undetermined and held by 3 WorldCat member libraries worldwide

The Aravind Eye Hospital, Madurai, India : in service for sight by V. Kasturi Rangan( Book )

2 editions published between 1993 and 2003 in English and held by 3 WorldCat member libraries worldwide

Bangladesh social marketing project( Visual )

1 edition published in 1985 in English and held by 3 WorldCat member libraries worldwide

Presents a documentary introducing the Bangladesh Social Marketing Program, conducted by Population Services International, which used modern marketing techniques to sell subsidized contraceptives through commercial outlets. Also presents family planning commercials and a film serial
Channel strategy : formulation and adaptation by Rajiv P Dant( Book )

2 editions published between 1995 and 1999 in English and held by 2 WorldCat member libraries worldwide

Inspired by open systems theories like the structural contingency theory, population ecology theory, and resource dependence theory, several marketing scholars have investigated how channels adapt and organize themselves to cope with their environments. But the implication of such adaptive behavior--that better adapted firms are more profitable--has not been investigated in the marketing literature. This paper aims to probe that question. Unlike previous marketing studies, we articulate the manufacturer's rather than the distributor's point-of-view, because channel strategy decisions are usually in the manufacturers' domain. We scrutinize firms' adaptive responses from a channel structure and channel perspective. Results show that the better adapted firms deliver superior performance, and that the adaptive responses often occur subtly at the specific channel task level even when the channel structure itself may appear seemingly unaltered
 
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Going to market : distribution systems for industrial products
Alternative Names
Kash Rangan, V. 1950-

Kasturi Rangan, V. 1950-

Kasturi Rangan, Vijayaraghavan 1950-

Rangan, Kash.

Rangan, Kash 1950-

Rangan, V. K. 1950-

Rangan, V. Kash 1950-

Rangan, Vijayaraghavan Kasturi 1950-

Languages
Covers
Business solutions for the global poor : creating social and economic valueTransforming your go-to-market strategy : the three disciplines of channel managementMarketing management : text and casesProblems and cases in health care marketing