WorldCat Identities

Rangan, V. Kasturi

Overview
Works: 37 works in 85 publications in 2 languages and 1,769 library holdings
Genres: Case studies  Conference proceedings  History  Methods 
Roles: Editor
Classifications: HF5415.129, 658.802
Publication Timeline
Key
Publications about  V. Kasturi Rangan Publications about V. Kasturi Rangan
Publications by  V. Kasturi Rangan Publications by V. Kasturi Rangan
Most widely held works by V. Kasturi Rangan
Going to market : distribution systems for industrial products by E. Raymond Corey ( Book )
6 editions published in 1989 in English and held by 495 WorldCat member libraries worldwide
Business solutions for the global poor : creating social and economic value by V. K Rangan ( Book )
7 editions published in 2007 in English and held by 341 WorldCat member libraries worldwide
References: p.403-415
Transforming your go-to-market strategy : the three disciplines of channel management by V. Kasturi Rangan ( Book )
8 editions published in 2006 in English and held by 311 WorldCat member libraries worldwide
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--BOOK JACKET
Business marketing strategy : cases, concepts, and applications by V. Kasturi Rangan ( Book )
10 editions published between 1994 and 1995 in English and held by 220 WorldCat member libraries worldwide
Marketing management : text and cases by Rajiv Lal ( Book )
6 editions published between 2004 and 2007 in English and Chinese and held by 101 WorldCat member libraries worldwide
Problems and cases in health care marketing by John T Gourville ( Book )
2 editions published in 2005 in English and held by 79 WorldCat member libraries worldwide
New product development by Paul Adler ( Book )
3 editions published between 1999 and 2002 in English and held by 73 WorldCat member libraries worldwide
Going to market : case studies in industrial distribution by E. Raymond Corey ( Book )
2 editions published in 1989 in Undetermined and English and held by 54 WorldCat member libraries worldwide
Marketing strategy ( Book )
1 edition published in 2002 in English and held by 47 WorldCat member libraries worldwide
Citibank : launching the credit card in Asia Pacific (A) by V. Kasturi Rangan ( Book )
4 editions published between 1997 and 2002 in English and held by 5 WorldCat member libraries worldwide
Population services international by V. Kasturi Rangan ( )
3 editions published between 1985 and 1993 in English and held by 3 WorldCat member libraries worldwide
"Population Services International (PSI) was a not-for-profit agency founded in 1970 to help control the population explosion in many less developed countries through the dissemination of family planning information and products. In 1976, PSI concluded an agreement with the government of Bangladesh to carry out the Social Marketing Project (SMP), a program involving the marketing of birth control products through local retail outlets."
Dell online by V. Kasturi Rangan ( Book )
3 editions published between 1998 and 1999 in English and Undetermined and held by 3 WorldCat member libraries worldwide
Egghead to Egghead.com (A) by V. Kasturi Rangan ( )
2 editions published between 1999 and 2001 in English and held by 3 WorldCat member libraries worldwide
Talbots : a classic by V. Kasturi Rangan ( )
1 edition published in 2000 in English and held by 2 WorldCat member libraries worldwide
Choreographing a case class by V. Kasturi Rangan ( Book )
2 editions published in 1995 in English and held by 2 WorldCat member libraries worldwide
Compares four different approaches to case teaching: lecturing, theorizing, illustrating, and choreographing a case. Argues the advantages of the "choreography" method from the point of view of students' learning. Concludes with a description of that method and some tips on how to use it
TruEarth healthy foods : market research for a new product introduction by V. Kasturi Rangan ( Book )
1 edition published in 2009 in English and held by 2 WorldCat member libraries worldwide
Rohm and Haas (A) : new product marketing strategy by V. Kasturi Rangan ( Book )
2 editions published in 1986 in English and held by 2 WorldCat member libraries worldwide
Dell Computer Corporation by Das Narayandas ( Book )
1 edition published in 1996 in English and held by 2 WorldCat member libraries worldwide
Traces the evolution of the personal computer industry over the last 20 years and uses this as a backdrop to look at how Dell Computer Corp. grew from a small start-up to a multi-billion-dollar company in a decade. Dell is now faced with a set of decisions on the product markets it needs to serve in order to sustain its growth profitably into the future. Teaching purpose: To give students an appreciation of developing strategy in a dynamic and rapidly evolving market
Dell : new horizons by V. Kasturi Rangan ( Book )
2 editions published in 2002 in English and held by 2 WorldCat member libraries worldwide
 
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Audience Level
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Audience level: 0.63 (from 0.47 for Marketing ... to 1.00 for TruEarth h ...)
Languages
English (64)
Chinese (2)
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