WorldCat Identities

O'Keefe, Daniel J. 1950-

Overview
Works: 12 works in 61 publications in 1 language and 1,053 library holdings
Genres: History 
Roles: Author
Classifications: BF637.P4, 153.852
Publication Timeline
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Most widely held works by Daniel J O'Keefe
Persuasion : theory and research by Daniel J O'Keefe( Book )

50 editions published between 1990 and 2016 in English and held by 1,033 WorldCat member libraries worldwide

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples
Methodological Innovation in Communication Research by Daniel J O'Keefe( Book )

1 edition published in 1996 in English and held by 1 WorldCat member library worldwide

S. Jackson and S. Jacobs' article entitled "Generalizing about Messages" represents an important methodological innovation in communication research. The article urges procedural change by recommending the use of multiple-message designs because of a weakness in single-message designs; it recommends analyzing message-replication data with a random-effects analysis because such a procedure provides the appropriate basis for the generalizations that are wanted. That is, "Generalizing about Messages" proposes both a certain sort of data-gathering procedural change (I.E., message replications) and a data-analytic procedural change (I.E., random-effects analysis). Indeed, "Generalizing about Messages" has significantly changed customary research procedures in communication. It is much more common now to see multiple message designs. "Generalizing about Messages" is unique in its exploration of the interconnection of procedure and substance--it does not separate issues of methodology from issues of substance. Its implications are far-reaching. For instance, the same arguments underwriting the use of random-effects analyses in primary research designs with multiple messages also underwrite the use of random-effects analyses in meta-analysis. Broadly put, the relevant general principle is that replications should be treated as random whenever the underlying interest is in generalization. The article also invites consideration of the variability of effect on a phenomenon. (Contains eight references.) (Tb)
A visitor's guide to the history of Alpine, Texas by Daniel J O'Keefe( Book )

1 edition published in 1996 in English and held by 1 WorldCat member library worldwide

How to handle opposing arguments in persuasive messages: a meta-analytic review of the effects of one-sided and two-sided messages( )

1 edition published in 1999 in Undetermined and held by 1 WorldCat member library worldwide

Persuasion handbook + persuasion, 2nd ed by Daniel J O'Keefe( Book )

1 edition published in 2010 in English and held by 1 WorldCat member library worldwide

The door-in-the-face influence strategy: a random-effects meta-analytic review( )

1 edition published in 1998 in Undetermined and held by 1 WorldCat member library worldwide

Guilt and social influence( )

1 edition published in 2000 in Undetermined and held by 1 WorldCat member library worldwide

Classification of the limestones and shales of Castleton, North Derbyshire by Daniel J O'Keefe( Book )

1 edition published in 1997 in English and held by 1 WorldCat member library worldwide

Persuasion theory and research by Daniel J O'Keefe( Recording )

1 edition published in 2011 in English and held by 1 WorldCat member library worldwide

Persuasion : theory and research by Daniel J O'Keefe( Recording )

1 edition published in 1996 in English and held by 1 WorldCat member library worldwide

Persuasion by Daniel J O'Keefe( Book )

in English and held by 1 WorldCat member library worldwide

 
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Persuasion : theory and research
Alternative Names
Daniel J. O'Keefe Amerikaans hoogleraar

Daniel O’Keefe

Daniel O’Keefe US-amerikanischer Kommunikationsforscher

Languages
English (58)

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