WorldCat Identities

Harris, Thomas L. 1931-

Overview
Works: 9 works in 49 publications in 4 languages and 1,417 library holdings
Genres: Periodicals 
Roles: Author
Publication Timeline
.
Most widely held works by Thomas L Harris
Value-added public relations : the secret weapon of integrated marketing by Thomas L Harris( Book )

12 editions published between 1998 and 2003 in English and held by 578 WorldCat member libraries worldwide

The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge by Thomas L Harris( Book )

18 editions published between 1991 and 1993 in English and Tamil and held by 469 WorldCat member libraries worldwide

The marketer's guide to public relations in the 21st century by Thomas L Harris( Book )

8 editions published in 2006 in English and held by 220 WorldCat member libraries worldwide

"This book combines "how-to-do-it" with "how-they-did-it" case histories that illustrate how vital public relations has become in marketing the most important brands. The book addresses consumer and business-to-business marketing as well as the emerging area of internal marketing. It also presents the latest methods for measuring MPR effectiveness required by today's marketers. This book will become an essential resource for both small and mid-sized companies and those who market their products globally in the world."--Jacket
Choosing and working with your public relations firm by Thomas L Harris( Book )

6 editions published between 1992 and 1997 in English and Chinese and held by 146 WorldCat member libraries worldwide

"This book is a first-rate guide to selecting a public relations firm and building an effective long-term relationship. Whether you are seeking professional public relations services for the first time, expanding your PR agenda, or looking for assistance with a special project, Choosing & Working with Your Public Relations Firm will speed you through the decision-making process and help you make the right choice." "With a strong emphasis on assessing the real public relations needs of your company, Tom Harris leads you expertly through the often exhaustive search and selection procedures. Checklists, sample questionnaires, and evaluation sheets show you how to prepare for the search, make contact with potential firms, judge their personnel and presentations, and--finally--choose." "Once you've selected the right firm, this book provides help in getting the relationship off to a good start. Tom Harris explains the different compensation methods available, helps you draw up a contract, agree on billing rates, and establish an effective reporting system. Guidelines on evaluating agency work, resolving conflicts, and setting up good, two-way communications help ensure that your public relations firm stays involved, motivated and challenged to produce the best possible work." "An essential resource for any company hiring or changing its public relations firm--and for the firms that want to win the account."--Jacket
The marketer's guide to public relations in the 21st century by Thomas L Harris( Recording )

1 edition published in 2006 in English and held by 1 WorldCat member library worldwide

This book challenges the reader to use public relations as a strategic tool, to achieve measurable and actionable marketing objectives. Not dissimilar to the concept of 'Integrated Marketing Communications', MPR seeks to read one's market, determine need, and build a marketing program (both communciation and marketing strategy) from the outside in: determine the way customers want to learn about your product and develop a strategy to create awareness, communcate the benefits, and instill a motivation to purchase. Some 60 million people signed up for the Federal Do-Not-Call registry within the first few months - almost as many as the just under 70 million reached by telemarketing each year. The message is clear: Consumers are demanding a change from intrusive marketing efforts. This ... book delivers the tools to give consumers what they want while bolstering sales. Emphasizing that Marketing Public Relations runs counter to traditional "events-driven" public relations, this ... book challenges readers to use PR as a strategic tool to achieve measurable and actionable marketing objectives. It equips readers with the skills to effectively use MPR to read markets, determine need, and build a marketing program - both communication and marketing strategy - from the outside in. It offers insight for determining the way customers want to learn about products and developing a strategy to create awareness, communicate benefits, and instill motivation to buy.-http://www.booksinprint.com
MPR update : commentary on the practice of marketing public relations by Thomas L Harris( )

in English and held by 1 WorldCat member library worldwide

Xing xiao gong guan by Thomas L Harris( Book )

1 edition published in 1997 in Chinese and held by 1 WorldCat member library worldwide

21. Yüzyılda pazarlama profesyonelinin halkla ilişkiler el kitabı by Thomas L Harris( Book )

1 edition published in 2009 in Turkish and held by 1 WorldCat member library worldwide

Xing xiao gong guan = The marketer's guide to public relations by Thomas L Harris( Book )

1 edition published in 1998 in English and held by 0 WorldCat member libraries worldwide

 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.41 (from 0.34 for Value-adde ... to 1.00 for Xing xiao ...)

Value-added public relations : the secret weapon of integrated marketing
Covers
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edgeThe marketer's guide to public relations in the 21st centuryChoosing and working with your public relations firm
Alternative Names
Томас Л. Харис американски пиар

Languages