WorldCat Identities

Vivian, John

Works: 3 works in 119 publications in 2 languages and 1,460 library holdings
Genres: Textbooks 
Roles: Author
Classifications: P90, 302.23
Publication Timeline
Most widely held works by John Vivian
The media of mass communication by John Vivian( Book )

117 editions published between 1991 and 2017 in English and Finnish and held by 1,437 WorldCat member libraries worldwide

CHAPTER ONE: MASS MEDIA LITERACY Media Ubiquity Mediated Communication Literacy for Media Consumers Assessing Media Messages Purposeful Mass Communication Media and Society CHAPTER TWO: MEDIA TECHNOLOGY Media Technology Printing Technology Chemistry Technology Electrical Technology Current Technologies Digital Integration Technology and Mass Communication CHAPTER THREE: MEDIA ECONOMICS Financial Foundations Ownership Structures Alternative Media Ownership Government Role New Media Funding Media Economic Patterns CHAPTER FOUR: INK ON PAPER Print Media Industries Newspaper Industry Leading Newspapers Magazine Industry Reinventing Magazines Book Industry Book Genres Book Industry Prospects Post-Print Culture CHAPTER FIVE: SOUND MEDIA Long-Term Symbiosis Recording Industry Radio Industry Characteristic of U.S. Radio Influence of Radio Radio Industry Directions CHAPTER SIX: MOTION MEDIA Movie-Television Meld Movie Industry Television Industry Structure Movie Industry Structure Motion Media Products Platform Flux CHAPTER SEVEN: NEW MEDIA LANDSCAPE Jobs’ Historical Model Portals Search Engines Messaging User-Generated Sites Online Commerce Online Domination Games Archives CHAPTER EIGHT: NEWS Concept of News Bennett News Model Hutchins News Model Rethinking News Models Personal Values in News Variables Affecting News Quality of News Journalism Trends CHAPTER NINE: ENTERTAINMENT Entertainment in History Mediated Performance Storytelling Music Sports as Media Entertainment Sex as Media Content Gaming as Media Content Artistic Values CHAPTER TEN: PUBLIC RELATIONS Public Relations Scope Public Relations in Context Roots of Public Relations Public Relations as Strategy Public Relations Tactics Professionalization CHAPTER ELEVEN: ADVERTISING Importance of Advertising Origins of Advertising Advertising Agencies Placing Advertisements Brand Strategies Advertising Tactics Contemporary Advertising Techniques CHAPTER TWELVE: MASS AUDIENCES Discovering Mass Audiences Audience Measurement Principles Measuring Audience Size Audience Measurement Techniques Measuring Audience Reaction Audience Analysis CHAPTER THIRTEEN: MASS MEDIA EFFECTS Effects Theories Lifestyle Effects Attitude Effects Cultural Effects Behavioral Effects Media-Depicted Violence CHAPTER FOURTEEN: GOVERNANCE AND MASS MEDIA Media Role in Governance Media Effects on Governance Government Manipulation of Media Political Campaigns Media and Campaign Finance CHAPTER FIFTEEN: MASS MEDIA GLOBALIZATION Mass Media and the Nation States War as a Libertarian Test Online Global Reform Trans-Border Soft Diplomacy Arab Media Systems China Model CHAPTER SIXTEEN: MEDIA LAW Intellectual Property Free Expression Broadening Protection Defamation Indecency CHAPTER SEVENTEEN: ETHICS The Difficulty of Ethics Media Ethics Moral Principles Process versus Outcome Potter’s Box Ethics, Law and Practicality Unsettling Media Issues
Afternoon newspapers : is future in morning? by John Vivian( Book )

1 edition published in 1981 in English and held by 2 WorldCat member libraries worldwide

The decline in Arizona juvenile crime by John Vivian( )

1 edition published in 2004 in English and held by 0 WorldCat member libraries worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.44 (from 0.44 for The media ... to 0.63 for Afternoon ...)

The media of mass communication
Alternative Names
Vivian, John H.

English (118)

Finnish (1)