WorldCat Identities

Petrison, Lisa

Works: 5 works in 27 publications in 4 languages and 551 library holdings
Genres: Biography  Case studies 
Classifications: HF5438.5, 658.82
Publication Timeline
Most widely held works by Lisa Petrison
Sales promotion essentials by Don E Schultz( Book )

23 editions published between 1992 and 2013 in 3 languages and held by 537 WorldCat member libraries worldwide

Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals
Strategic database marketing by Rob Jackson( Book )

1 edition published in 1991 in English and held by 10 WorldCat member libraries worldwide

Zhan zheng hui yi lu / Memoires de Guerre / Charles de Gaulle by Charles de Gaulie( Book )

1 edition published in 2005 in Chinese and held by 3 WorldCat member libraries worldwide

Xin nian : wan mei yuan gong zi wo cheng zhang du ben by Cyndi Laurin( Book )

1 edition published in 2005 in Chinese and held by 2 WorldCat member libraries worldwide

Ben shu jiang shu de shi guan yu pai ke yu shi de na xie tian hua luan zhui de bao dao bei hou de zhen shi gu shi, ta miao shu le zai zhe ge yu shi gong zuo de yu fan de zhen shi jing li. tong guo zhe xie gu shi, ni jiang hui xue dao yi ge qi ye de yuan gong men shi ru he gong tong qu pei yang he bao chi yi ge jian kang de gong zuo huan jing de
Esenţialul despre promoţii : cele 10 tehnici de bază şi cum să le folosim by Don E Schultz( Book )

1 edition published in 2005 in Romanian and held by 1 WorldCat member library worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.39 (from 0.38 for Sales prom ... to 0.99 for Esenţialu ...)

Sales promotion essentials
Strategic database marketing