WorldCat Identities

Burnett, Leo 1891-1971

Overview
Works: 53 works in 74 publications in 6 languages and 560 library holdings
Genres: Interviews  History 
Roles: Author, Editor, Other, Producer
Classifications: HF5825, 659.1
Publication Timeline
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Most widely held works by Leo Burnett
The art of writing advertising; conversations with William Bernbach [and others] by Denis Higgins( Book )

11 editions published between 1965 and 1998 in English and held by 170 WorldCat member libraries worldwide

In this book, five pioneer advertising writers reveal the secrets to great advertising and great writing. Four decades ago, five of the original giants of advertising copywriting, William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves, discussed their writing techniques with Advertising Age magazine. Fascinating and enlightening, these interviews were so popular with writers everywhere that they were compiled into this book. The Art of Writing Advertising allows history's greatest advertising copywriters to freely discuss what they know best: writing and creating. The classic primer for professional copywriters, it has over the years become equally prized as a hands-on idea-starter for writers of every stripe from all walks of life
Communications of an advertising man: selections from the speeches, articles, memoranda, and miscellaneous writings of Leo Burnett by Leo Burnett( Book )

3 editions published in 1961 in English and held by 104 WorldCat member libraries worldwide

Best read ads 1969( Book )

4 editions published between 1969 and 1970 in English and held by 85 WorldCat member libraries worldwide

Leo Burnett by Leo Burnett( Book )

3 editions published between 1985 and 1998 in Spanish and English and held by 4 WorldCat member libraries worldwide

Ralph Fletcher Seymour, March 18, 1876-January 1, 1966( Book )

in English and held by 3 WorldCat member libraries worldwide

El arte de escribir publicidad by Dennis Higgins( Book )

1 edition published in 1991 in Spanish and held by 3 WorldCat member libraries worldwide

Resumen: El ingenio, la sabiduria y las experiencias publicitarias que tanta fama, prestigio y riqueza han dado a cinco gigantes e inmortales de la publicidad en los Estados Unidos de America y en todo el mundo, se encuentran plasmadas en esta obra, que seguramente aportara muy buenas ideas a toda aquella persona que estudie, trabaje y ame las actividades publicitarias. Este libro, que ya es un clasico en la publicidad, aborda temas muy interesantes relacionados con el fino arte de escribir publicidad, los cuales son tratados directamente por cada uno de estos exelentes publicistas de talla mundial
Ciao papà! by Denis Higgins( Book )

1 edition published in 1988 in Italian and held by 2 WorldCat member libraries worldwide

100 Leo's : celebrating the 100th anniversary of Leo Burnett's birth with excerpts of his wit and wisdom by Leo Burnett( Book )

1 edition published in 1994 in English and held by 2 WorldCat member libraries worldwide

Cum se scrie în publicitate : William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves în dialog cu Denis Higgins by Denis Higgins( Book )

1 edition published in 2013 in Romanian and held by 2 WorldCat member libraries worldwide

Metamorphosis Chicago-style, a progress report : annual meeting, Off-the Street Club ... June 22, 1965 by Leo Burnett( Book )

1 edition published in 1965 in English and held by 2 WorldCat member libraries worldwide

Best read ads: general interest magazine ads( )

in English and held by 2 WorldCat member libraries worldwide

The critical generation. by Leo Burnett( Book )

1 edition published in 1967 in English and held by 2 WorldCat member libraries worldwide

The preparation of colour artwork by Leo Burnett( Book )

1 edition published in 1972 in English and held by 1 WorldCat member library worldwide

Advertising effectiveness : how to approach advertising for financial services by Mark Stockdale( Book )

1 edition published in 1995 in English and held by 1 WorldCat member library worldwide

Marketing snags and fallacies by Leo Burnett( )

in English and held by 1 WorldCat member library worldwide

Chicago : city in search of a personality by Leo Burnett( Book )

1 edition published in 1963 in English and held by 1 WorldCat member library worldwide

Mit 4% Fruchtsaft: Die neue Rhäzünser Plus( Visual )

1 edition published in 2004 in German and held by 1 WorldCat member library worldwide

Repaso con los maestro de la publicidad by Leo Burnett( )

1 edition published in 1982 in Spanish and held by 1 WorldCat member library worldwide

Advertising copywriting by Philip Ward Burton( Book )

2 editions published in 1962 in English and held by 1 WorldCat member library worldwide

Keep listening to that wee, small voice by Leo Burnett( )

in English and held by 1 WorldCat member library worldwide

 
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Audience level: 0.44 (from 0.21 for Advertisin ... to 0.99 for Keep liste ...)

The art of writing advertising; conversations with William Bernbach [and others]
Covers
100 Leos : wit & wisdom from Leo Burnett5 giants of advertising
Alternative Names
Burnett, Leo Noble

Leo Burnett Amerikaans journalist (1891-1971)

Leo Burnett amerikanischer Werbeunternehmer

Leo Burnett pubblicitario statunitense

Лео Бернет

Лео Бърнет

Լեո Բեռնետ

レオ・バーネット

李奥贝纳广告

Languages