WorldCat Identities

Weber, Alan

Works: 2 works in 18 publications in 1 language and 1,191 library holdings
Roles: Author
Publication Timeline
Most widely held works by Alan Weber
Desktop database marketing by Jack Schmid( Book )

9 editions published between 1997 and 1998 in English and held by 224 WorldCat member libraries worldwide

In straightforward language with a minimum of technical jargon, the authors show you how to improve all of your customer communications; make the economics of database marketing work for your organization, regardless of its size or type; build flexible operations and systems that work for your organization's specific needs; develop a marketing strategy that builds customer relationships, gives you useful information you can put to work, and tailors strategies and tactics to the special needs of your organization
Data-driven business models by Alan Weber( Book )

9 editions published in 2005 in English and held by 149 WorldCat member libraries worldwide

Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.29 (from 0.10 for Desktop da ... to 0.58 for Data-drive ...)

WorldCat IdentitiesRelated Identities
Desktop database marketing
English (18)

Data-driven business models