WorldCat Identities

Weber, Alan

Works: 3 works in 12 publications in 1 language and 1,164 library holdings
Roles: Author
Classifications: HF5415.126, 658.800285
Publication Timeline
Most widely held works by Alan Weber
Desktop database marketing by Jack Schmid( Book )

6 editions published between 1997 and 1998 in English and held by 231 WorldCat member libraries worldwide

Desktop Database Marketing isn't just another "database book." It isn't even just another database marketing book. It is a marketing book written by businesspeople who give you the know-how to capitalize on desktop technology to market more effectively and efficiently
Data-driven business models by Alan Weber( Book )

5 editions published in 2005 in English and held by 144 WorldCat member libraries worldwide

Business models : what they are, how they work, why they are important -- Describing the customers -- Describing what customers do -- Quantifying customer behavior -- Building customer data files -- Building a contact strategy -- The process of building a business model -- Changing the business model -- Case studies
Follow That Customer! : The Event-Driven Marketing Handbook by Egbert Jan van Bel( Book )

1 edition published in 2011 in English and held by 12 WorldCat member libraries worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.30 (from 0.11 for Desktop da ... to 0.58 for Data-drive ...)

WorldCat IdentitiesRelated Identities
Desktop database marketing
English (12)

Data-driven business modelsFollow That Customer! : The Event-Driven Marketing Handbook