Wed Nov 17 06:37:49 2010 UTClccn-n98-928Advertising executives--United States0.640.660.78n 98000928oca04577891aBernbach, Williamlccn-no97-67166Higgins, Denislccn-n79-142737Ogilvy, David1911-1999lccn-n94-79242Burnett, Leolccn-n80-145808Reeves, Rossernp-gribbin, georgeGribbin, Georgelccn-n50-30816Hornung, Clarence Pearsonlccn-no2002-35277Jaffe, Hermanlccn-n85-118726Young, James Webb1886-lccn-n79-45426Gallup, George Horace1901-1984lccn-nb2003-76115Ogilvy, DavidBernbach, WilliamBernbach, William700Conference proceedingsCopy writersAssociated Advertising Clubs of the WorldInternational Advertising Association (1926-1929)United States.--Federal Trade CommissionTelevision advertising--Social aspectsAntitrust lawGallup, George Horace,--1901-1984Advertising lawsTelevision advertising and childrenAmerican Association of Advertising AgenciesAdvertising, PoliticalThought and thinkingOgilvy, David,--1911-1999Doyle Dane Bernbach IncHistoryBiographyAdvertising agenciesBernbach, WilliamUnited StatesGeographyNew York World's FairInterviewsAdvertising executivesAdvertising copyAdvertising193919651967197719821987199019931997199920012003200969731976495book659.1hf5825ocn050909457ocn595767323ocn609947408ocn001876103ocn441823017172802572656ocn015809063sw000192156:lccn-n98-928Falsebook19870.66Higgins, Denis+-+75568799351501501ocn051194505sw027308755:lccn-n98-928Falsebook20030.64Higgins, Denis39393ocn001876103sw001876103:lccn-n98-928Falsebook19390.78Bernbach, William775ocn258274336sw258274336:lccn-n98-928Falsebook1987+-+7556879935771ocn220311449sw220311449:lccn-n98-928Falsebook1965Higgins, Dale771ocn174622742sw174622742:lccn-n98-928Falsebook1967331ocn441823017sw000225221:lccn-n98-928Falsebook20030.69Young, James Webb+-+0945696255331ocn433858964sw433858964:lccn-n98-928Falsebook1982Young, James Webb111ocn631250315sw631250315:lccn-n98-928Falsebook1967111ocn604726258sw604726258:lccn-n98-928Falsebook1965111ocn283586483sw283586483:lccn-n98-928Falsebook1997111ocn005391974sw005391974:lccn-n98-928Falsevisu19770.67

William Bernbach, interviewed by John Crickton, discusses his start in advertising and his philosophies about the growth of advertising.

661ocn429910460sw429910460:lccn-n98-928Falsebook2009Willens, Doris111ocn081999843sw081999843:lccn-n98-928FalsemixdAmerican Association of Advertising Agencies

Vertical files (12792 items, dated 1939-1992) of the AAAA, annual reports from member agencies, films, videotapes, member agency stock reports, and other printed materials. Vertical file topics include anti-trust issues, government regulations, political advertising, Federal Trade Commission hearings, and extensive files on children and television advertising. Formats in the vertical files include dissertations, pamphlets, clippings, working papers, speeches, reports, and other printed materials. Films and videos contain interviews with such advertising executives as David Ogilvy, George Gallup, and William Bernbach.

111ocn050909457sw050909457:lccn-n98-928Falsebook1999111ocn038247437sw038247437:lccn-n98-928Falsemixd1.00American Association of Advertising Agencies

Collection includes correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including the card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising.

111ocn031057556sw031057556:lccn-n98-928Falsebook19930.67Bartlett, Leonard L+-+7556879935Thu Dec 02 12:06:49 EST 2010