WorldCat Identities

Moran, Mike 1958-

Overview
Works: 18 works in 78 publications in 3 languages and 1,915 library holdings
Genres: Juvenile works 
Roles: Author
Publication Timeline
.
Most widely held works by Mike Moran
Do it wrong quickly : how the web changes the old marketing rules by Mike Moran( Book )

13 editions published between 2007 and 2008 in English and held by 428 WorldCat member libraries worldwide

Take advantage of web marketing, move fast, measure results, adjust and win in the competitive marketplace. Features changing the marketing mind-set from 'plan then execute' to a continuous refinement cycle and how to successfully deploy an on-line strategy that can create efficiencies and rapid results
Search engine marketing, Inc : driving search traffic to your company's web site by Mike Moran( Book )

10 editions published between 2014 and 2015 in English and held by 113 WorldCat member libraries worldwide

This revamped edition introduces a holistic approach that integrates organic and paid searching. You'll learn how to: focus relentlessly on business value, not tactics; overcome the obstacles that make search marketing so challenging; get into your searcher's mind, and discover how her behavior may change based on situation or device; understand what happens technically when a user searches; create a focused program that can earn the support it will need to succeed; clarify your goals and link them to specific measurements; craft search terms and copy that attracts your best prospects and customers; optimize content by getting writers and tech people working together; address the critical challenges of quality in both paid and organic search; avoid overly clever tricks that can destroy your effectiveness; identify and resolve problems as soon as they emerge; and redesign day-to-day operating procedures to optimize search performance
Outside-in marketing : using big data to guide your content marketing by James Mathewson( Book )

5 editions published between 2015 and 2016 in English and held by 58 WorldCat member libraries worldwide

"Marketing has always been about me : my brand, my product, my company. It's inside out. Digital marketing should be radically different. It should start with your customers and prospects. What do they need? What do they care about? What will they volunteer to spend their precious time with? That's Outside-In Marketing. It's harder -- but it works. Your #1 challenge: what content to provide? You're up against new gatekeepers. Google decides when your message gets shown. Facebook decides when it hits someone's stream. Above all, your customers decide whether and when they'll hear, read, watch, or share it. Big Data tools can help you consistently choose the right content. In Outside-in Marketing, two world-class practitioners help youuse Big Data to create powerfully effective content market strategies. IBM's James Mathewson and Biznology's Mike Moran reveal how to use Big Data to unlock unprecedented customer insight, and create content customers truly want to consume. You'll learn how to infuse search and social media customer data into everything you do, from product development through market research, branding, and messaging. You'll discover how Google and Facebook are using Big Data to decide whether your message will ever appear -- and you'll learn how to anticipate their every move. Mathewson and Moran show how to systematically measure which content is working and which isn't, and quickly optimize your efforts accordingly. The result is the holy grail of marketing: an experience your customers value, even welcome ... an experience that builds relationships, brands, and profitable sales."--Publisher's description
Search Engine Marketing, Inc. LiveLessons by Mike Moran( )

1 edition published in 2011 in English and held by 4 WorldCat member libraries worldwide

Viewers will learn how to systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. And how to identify and leverage new search engine marketing opportunities arising from social media, align search engine marketing with your company's evolving strategic and tactical goals, implement programs that drive sustainable improvements, not counterproductive quick fixes, systematically optimize your existing Web site search programs, manage the unique marketing challenges associated with large sites, create monthly scorecards and use them to drive improvement, provide effective guidance to content developers and designers in language they'll understand, automate checking and reporting for every page on your site, choose effective target keywords, optimize your content, and attract links, make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools, measure site-wide success rates across multiple systems and technologies, hire the right SEO consultant, and avoid the wrong ones
Sou suo yin qing ying xiao : wang zhan liu liang da ti su = Search engine marketing, Inc. by Mike Moran( Book )

1 edition published in 2007 in Chinese and held by 2 WorldCat member libraries worldwide

Ben shu yong zui xin de zhi shi jie shao le sou suo de ji chu:sou suo yin qing jin hua de guo cheng,Sou suo yin qing de gong zuo yuan li,Sou suo zhe si kao de fang fa yi ji wang zhan fang ke zai xun zhao xin xi shi de si lu
Search engine marketing, Inc. : driving search traffic to your company's web site. by Mike Moran( Recording )

1 edition published in 2006 in English and held by 1 WorldCat member library worldwide

[In this book], the authors begin with an ... introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they're trying to find information ... You'll learn how to: handle the unique optimization and marketing challenges associates with large sites; create site standards that codify best SEO/SEM practices ... measure site-wide success rates across multiple systems and technologies; hire the right SEO consultant - and avoid the wrong ones.-Back cover
<>( Book )

1 edition published in 2013 in Korean and held by 1 WorldCat member library worldwide

Search engine marketing, Inc. : driving search traffic to your company's web site by Mike Moran( Book )

1 edition published in 2005 in English and held by 1 WorldCat member library worldwide

Do it wrong quickly : how the web changes the old marketing rules by Mike Moran( Recording )

1 edition published in 2010 in English and held by 1 WorldCat member library worldwide

Search engine marketing, inc.: driving search traffic to your company's web site by Mike Moran( )

1 edition published in 1009 in English and held by 1 WorldCat member library worldwide

Search Engine Marketing, Incorporated : driving search traffic to your company's web site by Mike Moran( Book )

1 edition published in 2009 in English and held by 1 WorldCat member library worldwide

Search Engine Marketing, Incorporated : driving search traffic to your company's web site by Mike Moran( Book )

1 edition published in 2006 in English and held by 1 WorldCat member library worldwide

Search Engine Marketing, Inc. LiveLessons (video training) by Mike Moran( Visual )

1 edition published in 2011 in English and held by 1 WorldCat member library worldwide

"In this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You'll learn how to identify and leverage new search engine marketing opportunities arising from social media, align search engine marketing with your company's evolving strategic and tactical goals, implement programs that drive sustainable improvements, not counterproductive quick fixes, systematically optimize your existing Web site search programs, manage the unique marketing challenges associated with large sites, create monthly scorecards and use them to drive improvement, provide effective guidance to content developers and designers in language they'll understand, automate checking and reporting for every page on your site, choose effective target keywords, optimize your content, and attract links, make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools, measure site-wide success rates across multiple systems and technologies, hire the right SEO consultant, and avoid the wrong ones. Whether you're a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly."--Resource description page
Search Engine Marketing, Inc. driving search traffic to your company's web site by Mike Moran( Book )

2 editions published in 2013 in English and held by 1 WorldCat member library worldwide

Ella earns her own money by Lisa Bullard( )

2 editions published between 2014 and 2017 in English and held by 0 WorldCat member libraries worldwide

Audisee eBooks with Audio combine professional narration and text highlighting to engage reluctant readers! Ella really wants a soccer ball. But she doesn't have enough money to buy one. So she decides to earn her own money. Ella cleans the car for her mom, gives the neighbor's dog a bath, and sells bracelets to her friends to earn cash. Will she have enough money to buy the ball in the end? Read this book to find out!
Blogs, wikis, podcasts : how today's higher education faculty use social media by Mike Moran( )

1 edition published in 2013 in English and held by 0 WorldCat member libraries worldwide

"College faculty have evolved their use of social media for professional, personal and instructional use, with a decrease in concerns around the value and amount of time spent using social media, according to a new report from the Babson Survey Research Group and Pearson. The annual survey of nearly 4,000 teaching faculty from all disciplines in higher education, representing U.S. higher education professors, examined both the personal and professional impacts of social media."--Website
 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.40 (from 0.10 for Search Eng ... to 0.99 for <> ...)

Do it wrong quickly : how the web changes the old marketing rules
Alternative Names
모란, 마이크

Languages
Covers
Search engine marketing, Inc. : driving search traffic to your company's web siteSearch engine marketing, inc.: driving search traffic to your company's web siteSearch Engine Marketing, Incorporated : driving search traffic to your company's web site