WorldCat Identities

Moran, Mike 1958-

Overview
Works: 10 works in 52 publications in 1 language and 1,588 library holdings
Roles: Author
Classifications: HF5415.1265, 658.872
Publication Timeline
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Most widely held works by Mike Moran
Search engine marketing, Inc. : driving search traffic to your company's web site by Mike Moran( Book )
29 editions published between 2005 and 2014 in English and held by 1,065 WorldCat member libraries worldwide
The ¡ Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today's latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.The authors systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You'll learn how to: *Identify and leverage new search engine marketing opportunities arising from social media *Align search engine marketing with your company's evolving strategic and tactical goals *Implement programs that drive sustainable improvements--not counterproductive quick fixes *Systematically optimize your existing Web site search programs *Manage the unique marketing challenges associated with large sites *Create monthly scorecards and use them to drive improvement *Provide effective guidance to content developers and designers, in language they'll understand *Automate checking and reporting for every page on your site *Choose effective target keywords, optimize your content, and attract links *Make the most of Google, Yahoo!,Live Search, and the latest
Do it wrong quickly : how the web changes the old marketing rules by Mike Moran( Book )
15 editions published between 2007 and 2008 in English and Undetermined and held by 505 WorldCat member libraries worldwide
From this book, you will learn specific techniques for making the web's two-way marketing conversation work successfully, productively, and profitably. Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it, achieving unprecedented efficiency, accountability, speed, and results. Learn more from your customers, and learn it faster. Systematically measure online marketing results, and improve them. Create deeper relationships with your customers on the Web. Leverage podcasting, social networks, wikis, virtual worlds, search, viral marketing, blogs, and other new tools. Build a lean, mean conversion machine
Search engine marketing, Inc. : driving search traffic to your company's website by Mike Moran( )
1 edition published in 2015 in English and held by 8 WorldCat member libraries worldwide
Search Engine Marketing, Inc. LiveLessons by Mike Moran( )
1 edition published in 2011 in English and held by 4 WorldCat member libraries worldwide
Viewers will learn how to systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. And how to identify and leverage new search engine marketing opportunities arising from social media, align search engine marketing with your company's evolving strategic and tactical goals, implement programs that drive sustainable improvements, not counterproductive quick fixes, systematically optimize your existing Web site search programs, manage the unique marketing challenges associated with large sites, create monthly scorecards and use them to drive improvement, provide effective guidance to content developers and designers in language they'll understand, automate checking and reporting for every page on your site, choose effective target keywords, optimize your content, and attract links, make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools, measure site-wide success rates across multiple systems and technologies, hire the right SEO consultant, and avoid the wrong ones
Do it wrong quickly how the web changes the old marketing rules by Mike Moran( Recording )
1 edition published in 2010 in English and held by 1 WorldCat member library worldwide
Search Engine Marketing, Inc. LiveLessons (video training) by Mike Moran( Visual )
1 edition published in 2011 in English and held by 1 WorldCat member library worldwide
"In this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You'll learn how to identify and leverage new search engine marketing opportunities arising from social media, align search engine marketing with your company's evolving strategic and tactical goals, implement programs that drive sustainable improvements, not counterproductive quick fixes, systematically optimize your existing Web site search programs, manage the unique marketing challenges associated with large sites, create monthly scorecards and use them to drive improvement, provide effective guidance to content developers and designers in language they'll understand, automate checking and reporting for every page on your site, choose effective target keywords, optimize your content, and attract links, make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools, measure site-wide success rates across multiple systems and technologies, hire the right SEO consultant, and avoid the wrong ones. Whether you're a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly."--Resource description page
Blogs, wikis, podcasts how today's higher education faculty use social media by Mike Moran( )
1 edition published in 2013 in English and held by 1 WorldCat member library worldwide
"College faculty have evolved their use of social media for professional, personal and instructional use, with a decrease in concerns around the value and amount of time spent using social media, according to a new report from the Babson Survey Research Group and Pearson. The annual survey of nearly 4,000 teaching faculty from all disciplines in higher education, representing U.S. higher education professors, examined both the personal and professional impacts of social media."--Website
Search Engine Marketing, Inc. driving search traffic to your company's web site by Mike Moran( )
1 edition published in 2013 in English and held by 1 WorldCat member library worldwide
Search Engine Marketing, Inc. driving search traffic to your company's web site by Mike Moran( Book )
1 edition published in 2013 in English and held by 1 WorldCat member library worldwide
Search engine marketing, Inc. driving search traffic to your company's web site. by Mike Moran( Recording )
1 edition published in 2006 in English and held by 1 WorldCat member library worldwide
[In this book], the authors begin with an ... introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they're trying to find information.... You'll learn how to: handle the unique optimization and marketing challenges associates with large sites; create site standards that codify best SEO/SEM practices ... measure site-wide success rates across multiple systems and technologies; hire the right SEO consultant - and avoid the wrong ones. -Back cover
 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.40 (from 0.00 for Search eng ... to 0.82 for Search eng ...)
Languages
English (51)
Covers