WorldCat Identities

Moran, Mike 1958-

Overview
Works: 7 works in 51 publications in 2 languages and 1,720 library holdings
Roles: Author
Classifications: HF5415.1265, 658.872
Publication Timeline
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Most widely held works by Mike Moran
Search engine marketing, Inc. : driving search traffic to your company's web site by Mike Moran( Book )

33 editions published between 2005 and 2015 in English and held by 889 WorldCat member libraries worldwide

This revamped edition introduces a holistic approach that integrates organic and paid searching. You'll learn how to: focus relentlessly on business value, not tactics; overcome the obstacles that make search marketing so challenging; get into your searcher's mind, and discover how her behavior may change based on situation or device; understand what happens technically when a user searches; create a focused program that can earn the support it will need to succeed; clarify your goals and link them to specific measurements; craft search terms and copy that attracts your best prospects and customers; optimize content by getting writers and tech people working together; address the critical challenges of quality in both paid and organic search; avoid overly clever tricks that can destroy your effectiveness; identify and resolve problems as soon as they emerge; and redesign day-to-day operating procedures to optimize search performance. --
Do it wrong quickly : how the web changes the old marketing rules by Mike Moran( Book )

13 editions published between 2007 and 2008 in English and Undetermined and held by 429 WorldCat member libraries worldwide

From this book, you will learn specific techniques for making the web's two-way marketing conversation work successfully, productively, and profitably. Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it, achieving unprecedented efficiency, accountability, speed, and results. Learn more from your customers, and learn it faster. Systematically measure online marketing results, and improve them. Create deeper relationships with your customers on the Web. Leverage podcasting, social networks, wikis, virtual worlds, search, viral marketing, blogs, and other new tools. Build a lean, mean conversion machine
Sou suo yin qing ying xiao : wang zhan liu liang da ti su = Search engine marketing, Inc. by Mike Moran( Book )

1 edition published in 2007 in Chinese and held by 2 WorldCat member libraries worldwide

Search Engine Marketing, Inc. driving search traffic to your company's web site by Mike Moran( )

1 edition published in 2013 in English and held by 1 WorldCat member library worldwide

Do it wrong quickly how the web changes the old marketing rules by Mike Moran( Recording )

1 edition published in 2010 in English and held by 1 WorldCat member library worldwide

Search Engine Marketing, Inc. driving search traffic to your company's web site by Mike Moran( Book )

1 edition published in 2013 in English and held by 1 WorldCat member library worldwide

Search engine marketing, Inc. driving search traffic to your company's web site. by Mike Moran( Recording )

1 edition published in 2006 in English and held by 1 WorldCat member library worldwide

[In this book], the authors begin with an ... introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they're trying to find information.... You'll learn how to: handle the unique optimization and marketing challenges associates with large sites; create site standards that codify best SEO/SEM practices ... measure site-wide success rates across multiple systems and technologies; hire the right SEO consultant - and avoid the wrong ones. -Back cover
 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.34 (from 0.18 for Search Eng ... to 0.87 for Search Eng ...)

Search engine marketing, Inc. : driving search traffic to your company's web site
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Do it wrong quickly : how the web changes the old marketing rules