WorldCat Identities

Simmons, John 1948-

Overview
Works: 31 works in 110 publications in 4 languages and 3,067 library holdings
Genres: Case studies  Anecdotes  History  Guidebooks  Pictorial works 
Roles: Editor
Classifications: HD69.B7, 658.827
Publication Timeline
Key
Publications about  John Simmons Publications about John Simmons
Publications by  John Simmons Publications by John Simmons
Most widely held works by John Simmons
Brands and branding by Rita Clifton ( )
23 editions published between 2003 and 2004 in English and held by 1,490 WorldCat member libraries worldwide
Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but also will frame thinking on the best practice of branding now and for the future
The invisible grail how brands can use words to engage with audiences by John Simmons ( )
9 editions published between 2006 and 2011 in English and held by 232 WorldCat member libraries worldwide
In his influential book, We, Me, Them & It, John Simmons changed the way many people think about writing for business. In this book, he looks at how language, words and storytelling can create and build strong brands
The invisible grail : in search of the true language of brands by John Simmons ( Book )
3 editions published in 2003 in English and held by 179 WorldCat member libraries worldwide
The one thing all businesses desire is affection between themselves and their customers. It is the Holy Grail of the branding world. But where do businesses begin their quest? In today's highly competitive global marketing environment, big brands are vulnerable. Consumers are bombarded with visual imagery and they are becoming immune. "The Invisible Grail" proposes a new approach. The secret to creating affection lies in the power of words and storytelling. John Simmons is an expert in the use of words in business. In "The Invisible Grail", he demonstrates and analyses the effect of word power through his own experiences, and those of leading brands such as Guinness, Ben & Jerry's and Starbucks. He also profiles innovative companies such as Innocent and Lush, to show the hugely positive impact that the effective use of words can have. "The Invisible Grail" offers a practical path to unlocking the hidden resources within every brand's story
Innocent the inside story of Innocent told from the outside by John Simmons ( )
9 editions published between 2008 and 2011 in English and held by 177 WorldCat member libraries worldwide
Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent has grown at an amazing rate to become the UK's fastest growing food and drink business in 2005. Even more impressive has been the growth of its brand legend. Innocent is one of those brands that everyone in the marketing world refers to with awe, affection and sometimes envy
We, me, them & it : the power of words in business by John Simmons ( Book )
4 editions published between 2000 and 2002 in English and held by 170 WorldCat member libraries worldwide
We, Me, Them and It How to write powerfully for business by John Simmons ( Book )
8 editions published between 2006 and 2011 in English and held by 142 WorldCat member libraries worldwide
It?s no good having a great idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today
The Starbucks story how the brand changed the world by John Simmons ( )
4 editions published between 2005 and 2012 in English and held by 135 WorldCat member libraries worldwide
Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the m
My sister's a barista : how they made Starbucks a home away from home by John Simmons ( Book )
9 editions published between 2004 and 2005 in English and held by 127 WorldCat member libraries worldwide
Annotation
Common ground : around Britain in 30 writers ( Book )
1 edition published in 2006 in English and held by 75 WorldCat member libraries worldwide
Dark angels how writing releases creativity at work by John Simmons ( )
2 editions published between 2004 and 2011 in English and held by 60 WorldCat member libraries worldwide
Most of us spend at least part of our working lives writing. Whether you are an accountant or a zoologist, chances are you use the written word everyday to inform, to document, to promote and to persuade
From here to here : stories inspired by London's Circle Line ( Book )
3 editions published in 2005 in English and held by 51 WorldCat member libraries worldwide
The invisible grail : how brands can be used to engage with audiences by John Simmons ( Book )
2 editions published in 2006 in English and held by 39 WorldCat member libraries worldwide
The Bard & co. : Shakespeare's role in modern business by Jim Davies ( Book )
6 editions published in 2007 in English and held by 35 WorldCat member libraries worldwide
Annotation Shakespeare's well-loved body of work is analyzed by 26 leading business writers, demonstrating how the truths of each play are still relevant in today's contemporary business world. In this fascinating collection of essays, themes as old as timepolitics and power; double-speak and double-dealing; ambition and avariceare brought to light with fresh insights into how modern management, workers, and corporations behave. Inspirational and thought-provoking, these pertinent observations serve to cultivate new and creative lessons for today's workplace
Innocent : making a brand from nothing but fruit by John Simmons ( Book )
1 edition published in 2006 in English and held by 28 WorldCat member libraries worldwide
26 letters : illuminating the alphabet ( Book )
2 editions published in 2004 in English and held by 21 WorldCat member libraries worldwide
Winning together : the story of the Arsenal brand by John Simmons ( Book )
1 edition published in 2006 in English and held by 18 WorldCat member libraries worldwide
Innocent : the story of a very smooth brand by John Simmons ( Book )
2 editions published between 2006 and 2007 in English and held by 14 WorldCat member libraries worldwide
Annotation
Wo jie jie shi wei ka fei shi fu : Starbucks da pin pai gu shi by John Simmons ( Book )
3 editions published in 2005 in Chinese and held by 11 WorldCat member libraries worldwide
Wij, ik, zij & het : de kracht van woorden in zakelijke communicatie by John Simmons ( Book )
1 edition published in 2001 in Dutch and held by 11 WorldCat member libraries worldwide
El estilo Starbucks : cómo crear un hogar fuera del hogar by John Simmons ( Book )
4 editions published between 2006 and 2008 in Spanish and held by 10 WorldCat member libraries worldwide
 
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Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.41 (from 0.22 for Wo jie jie ... to 0.92 for Innocent : ...)
Alternative Names
Simmons, John.
Симмонз, Джон 1948-
シモンズ, ジョン
Languages
English (89)
Spanish (4)
Chinese (3)
Dutch (1)
Covers