WorldCat Identities

Simmons, John 1948-

Overview
Works: 31 works in 156 publications in 4 languages and 4,203 library holdings
Genres: Case studies  Anecdotes  History  Guidebooks  Pictorial works 
Roles: Author, Editor
Publication Timeline
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Most widely held works by John Simmons
Brands and branding by Rita Clifton( Book )

25 editions published between 2003 and 2006 in English and Undetermined and held by 405 WorldCat member libraries worldwide

Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but als
The invisible grail : in search of the true language of brands by John Simmons( Book )

3 editions published in 2003 in English and held by 176 WorldCat member libraries worldwide

"Creating that positive emotional connection between product and audience is brand management's holy grail. But not all brands achieve this goal." "The invisible grail argues that the secret to unearthing this ultimate prize already exists within most businesses. But it lies hidden. Beaten down by the continued over-emphasis on visual impact. The answer lies within the power of the brand's verbal identity - the words and stories that are used to represent what the brand stands for." "What is verbal identity? And where can it be found, lurking, hidden from view? The invisible grail answers those questions by taking the reader on a quest that explores the extraordinary but neglected power of language to bring brands and their audiences into more rewarding relationships."--BOOK JACKET
We, me, them & it : the power of words in business by John Simmons( Book )

5 editions published between 2000 and 2002 in English and Dutch and held by 162 WorldCat member libraries worldwide

My sister's a barista : how they made Starbucks a home away from home by John Simmons( Book )

16 editions published between 2004 and 2008 in 3 languages and held by 137 WorldCat member libraries worldwide

Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success. From three college friends' dreams of coffee beans, to the cafés open on nearly every street corner, Starbucks has grown immensely. Full of interesting facts about the coffee giant, the book includes a rare interview with CEO Howard Schultz
We, me, them & it : how to write powerfully for business by John Simmons( Book )

11 editions published between 2006 and 2011 in English and Undetermined and held by 80 WorldCat member libraries worldwide

It's no good having a great idea if you cannot communicate it to someone else. This title demonstrates how we can write and use words more creatively and persuasively in business today
The invisible grail : how brands can be used to engage with audiences by John Simmons( Book )

13 editions published between 2006 and 2011 in English and Undetermined and held by 77 WorldCat member libraries worldwide

In his influential book, We, Me, Them & It, John Simmons changed the way many people think about writing for business. In this book, he looks at how language, words and storytelling can create and build strong brands
Common ground : around Britain in 30 writers( Book )

3 editions published in 2006 in English and held by 61 WorldCat member libraries worldwide

Innocent the inside story of Innocent told from the outside by John Simmons( Book )

15 editions published between 2008 and 2011 in English and held by 56 WorldCat member libraries worldwide

"Innocent Drinks is a business phenomenon of the last decade. Founded in 1998 by three college friends, Innocent grew at an amazing rate to become the UK's fastest-growing food and drink business ... This ... tells the story of Innocent's rise and, in new material, closeness to a fall. Through good and bad times, the brand has been strong ... Not only does Innocent make fantastic smoothie drinks, it is a brand now known for its love of storytelling, humour and an honest approach to business"--Publisher's description
From here to here : stories inspired by London's Circle Line( Book )

3 editions published in 2005 in English and held by 37 WorldCat member libraries worldwide

Dark angels : how writing releases creativity at work by John Simmons( Book )

12 editions published between 2004 and 2016 in English and held by 37 WorldCat member libraries worldwide

Most of us spend at least part of our working lives writing. Whether you are an accountant or a zoologist, chances are you use the written word everyday to inform, to document, to promote and to persuade
Winning Together the story of the Arsenal brand by John Simmons( )

2 editions published in 2006 in English and held by 35 WorldCat member libraries worldwide

The Bard & co. : Shakespeare's role in modern business by Jim Davies( Book )

6 editions published between 2005 and 2007 in English and held by 29 WorldCat member libraries worldwide

Annotation Shakespeare's well-loved body of work is analyzed by 26 leading business writers, demonstrating how the truths of each play are still relevant in today's contemporary business world. In this fascinating collection of essays, themes as old as timepolitics and power; double-speak and double-dealing; ambition and avariceare brought to light with fresh insights into how modern management, workers, and corporations behave. Inspirational and thought-provoking, these pertinent observations serve to cultivate new and creative lessons for today's workplace
Innocent : making a brand from nothing but fruit by John Simmons( Book )

4 editions published in 2006 in English and held by 26 WorldCat member libraries worldwide

26 letters : illuminating the alphabet( Book )

4 editions published in 2004 in English and held by 24 WorldCat member libraries worldwide

The Starbucks Story How the brand changed the world by John Simmons( )

5 editions published between 2005 and 2012 in English and held by 24 WorldCat member libraries worldwide

Coffee is a commodity. You can get a cup at any café, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the m
Innocent : the story of a very smooth brand by John Simmons( Book )

4 editions published between 2006 and 2011 in English and Undetermined and held by 18 WorldCat member libraries worldwide

Annotation
AlphabetZ : discovering treasure in 26 letters( Book )

1 edition published in 2004 in English and held by 10 WorldCat member libraries worldwide

Wo jie jie shi wei ka fei shi fu : Starbucks da pin pai gu shi by John Simmons( Book )

3 editions published in 2005 in Chinese and held by 10 WorldCat member libraries worldwide

Ben shu cong xing ba ke de chuang li,Fa zhan,Xuan zhi,Quan qiu hua,Qi ye wen hua,Ying xiao mo shi,Yong ren li nian,He zuo li nian,Chan pin chuang xin,Fu wu chuang xin he qi ye gong min xing xiang deng fang mian fen xi le xing ba ke de cheng gong mi jue
Room 121 : a masterclass in effective business writing for the modern age by John Simmons( Book )

2 editions published in 2011 in English and held by 10 WorldCat member libraries worldwide

Room 121 : a masterclass in writing and communication in business by John Simmons( Book )

4 editions published in 2011 in English and held by 6 WorldCat member libraries worldwide

Two leading communications practitioners offer a masterclass in effective business writing in this lively, surprising and insightful book. Using the form and style of the blog, the authors exchange thoughts, ideas and methods with one another on the factors that make business communication and writing successful
 
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Audience Level
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Audience level: 0.43 (from 0.05 for Room 121 : ... to 0.85 for Winning To ...)

Brands and branding
Alternative Names
Simmons, John.

Симмонз, Джон 1948-

シモンズ, ジョン

Languages
English (127)

Spanish (5)

Chinese (3)

Dutch (1)

Covers
The invisible grail : in search of the true language of brandsWe, me, them & it : the power of words in businessMy sister's a barista : how they made Starbucks a home away from homeWe, me, them & it : how to write powerfully for businessThe invisible grail : how brands can be used to engage with audiencesCommon ground : around Britain in 30 writersInnocent the inside story of Innocent told from the outsideFrom here to here : stories inspired by London's Circle Line