WorldCat Identities

Scott, David Meerman

Overview
Works: 82 works in 481 publications in 11 languages and 14,273 library holdings
Genres: History  Fiction  Blogs 
Roles: Author, Narrator, Author of introduction
Publication Timeline
.
Most widely held works by David Meerman Scott
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly by David Meerman Scott( Book )

157 editions published between 2000 and 2017 in 11 languages and held by 4,434 WorldCat member libraries worldwide

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of thecost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; uipdated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"--Publisher's description
Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs by Craig Stull( )

14 editions published between 2008 and 2013 in English and held by 1,832 WorldCat member libraries worldwide

"A proven strategy for dominating markets developed over fifteen years, Tuned In reveals the secrets that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy because they solve the problems they have and make their lives better." "Using a simple six-step process, Tuned In teaches you how to discover real and meaningful insights into any market. You'll learn how to identify unresolved problems, understand what buyers really want, create breakthrough experiences, and establish strong, sustainable connections to your market. Through dozens of real-life examples across a wide variety of industries, you'll learn how leaders create products and services that resonate - and the traps many others fall into when they don't."--BOOK JACKET
Cashing in with content : how innovative marketers use digital information to turn browsers into buyers by David Meerman Scott( )

5 editions published in 2005 in English and held by 1,784 WorldCat member libraries worldwide

"Gimmicky websites are out. Content is in. In Cashing In With Content, award-winning online marketer David Meerman Scott (Eyeball Wars) demonstrates how content-savvy organizations are succeeding with a strategy that drives visitors to action-to purchase, donate, join, or subscribe. It's all about the content. Whether your focus is business-to-business, consumer e-commerce, nonprofit services, or fundraising, Scott shows that the key to web marketing success is delivering great content. His interviews with 20 of today's most innovative marketers reveal how they use content to build brand loyalty, unleash the power of viral marketing, and turn browsers into buyers. If your web marketing strategy overlooks the content equation, you may be leaving a fortune in new and repeat business on the table. Read Cashing In With Content and find out what the content buzz is all about.--Book jacket
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly by David Meerman Scott( Book )

52 editions published between 2007 and 2010 in English and held by 1,740 WorldCat member libraries worldwide

"The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time."--Jacket
Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history by David Meerman Scott( )

11 editions published between 2010 and 2013 in English and held by 1,522 WorldCat member libraries worldwide

"The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations ... you can apply to your business ..."--Back cover
Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now by David Meerman Scott( Book )

32 editions published between 2010 and 2013 in English and held by 674 WorldCat member libraries worldwide

In this follow-up to "The New Rules of Marketing & PR," Scott reveals his groundbreaking ideas on the opportunities (and threats) inherent in today's always-on, 24/7, instant business environment. He explains how to engage a market, connect with customers, and create products that grow a business
World wide rave : creating triggers that get millions of people to spread your ideas and share your stories by David Meerman Scott( Book )

9 editions published in 2009 in English and held by 572 WorldCat member libraries worldwide

"Marketing consultant and lecturer Scott presents this compact and lively volume advising readers on strategies for spreading the word on a product or service by way of online social networking media. The author provides brief case summaries to demonstrate his message of foregoing traditional PR principles and expensive advertising in favor of marketing media that web users will be eager to consume and share at no cost. Annotation 2009 Book News, Inc., Portland, OR (booknews.com)."
The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business by David Meerman Scott( )

27 editions published between 2014 and 2016 in 3 languages and held by 499 WorldCat member libraries worldwide

Sales and service are being radically redefined by the biggest communications revolution in human history. In today's technology-driven world, online content can be targeted tor reach and win buyers one at a time, thus replacing yesterday's outdated, scattershot approach to sales and service. David Meerman Scott details the proven strategies and tools that business leaders can use to connect effectively with customers and grow their organizations. This book includes a wealth of ideas and tips for leveraging social media in order to build a personal brand and a company's business. For those who are nervous about adopting the new rules, the book addresses these fears and reveals the many ways it is possible to strike a productive digital balance.-- jacket
Marketing the moon : the selling of the Apollo lunar program by David Meerman Scott( Book )

7 editions published in 2014 in English and held by 377 WorldCat member libraries worldwide

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program
The new rules of marketing & PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly by David Meerman Scott( Recording )

17 editions published between 2007 and 2014 in English and held by 139 WorldCat member libraries worldwide

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely
Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs by Craig Stull( Recording )

14 editions published between 2008 and 2014 in English and held by 124 WorldCat member libraries worldwide

The authors reveal the secrets that separate market leaders from followers and failures. They show how to stop wasting time and money trying to be innovative and start creating"resonators"--great products or services that peoplebuy because they solve the problems they have and make their lives better
World wide rave : creating triggers that get millions of people to spread your ideas and share your stories by David Meerman Scott( Recording )

11 editions published between 2009 and 2014 in English and held by 111 WorldCat member libraries worldwide

Scott shows aspiring business people how to harness the power of the Internet for untold success. Listeners will learn the secrets of leveraging the power of resources like YouTube, Facebook, and blogs to drive eager buyers to their virtual doorstep--for free!
Newsjacking : How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage by David Meerman Scott( )

5 editions published between 2011 and 2013 in English and held by 53 WorldCat member libraries worldwide

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model--sticking closely to a preset script and campaign timeline--no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone's laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It c
Eyeball wars : a novel of dot-com intrigue by David Meerman Scott( Book )

1 edition published in 2001 in English and held by 53 WorldCat member libraries worldwide

"Click on Richard Williams, who has it all youth, wealth, A-list party action and a gorgeous TV-star girlfriend. He's the third generation of world-wide newspaper dynasty, Williams Media Group, publisher of big city tabloids. But Richard's got a big problem to go with his big assets: his jet-set lifestyle doesn't fly with his media-baron father. Pierce Williams kicks Richard out of the family business with nothing but the shell of an Internet company to his name."--Jacket
Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history by David Meerman Scott( )

11 editions published between 2010 and 2014 in English and held by 52 WorldCat member libraries worldwide

On their way to the top, the Grateful Dead broke every rule in the music industry and cultivated an active community of fans in the process. Scott and Halligan show listeners how to use the same principles employed by the Grateful Dead to create lasting partnerships with fans and untold levels of success
Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business by Ann Handley( Recording )

9 editions published between 2011 and 2014 in English and held by 48 WorldCat member libraries worldwide

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly by David Meerman Scott( )

4 editions published between 2013 and 2014 in English and held by 37 WorldCat member libraries worldwide

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business
Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now by David Meerman Scott( )

3 editions published between 2010 and 2014 in English and held by 26 WorldCat member libraries worldwide

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance. "Real time" means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience ... Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps
The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business by David Meerman Scott( Recording )

1 edition published in 2014 in English and held by 11 WorldCat member libraries worldwide

In this new book David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance
 
moreShow More Titles
fewerShow Fewer Titles
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.23 (from 0.03 for Marketing ... to 0.73 for The new ru ...)

Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs
Covers
Tuned in : uncover the extraordinary opportunities that lead to business breakthroughsCashing in with content : how innovative marketers use digital information to turn browsers into buyersThe new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directlyMarketing lessons from the Grateful Dead : what every business can learn from the most iconic band in historyReal-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business nowWorld wide rave : creating triggers that get millions of people to spread your ideas and share your storiesThe new rules of marketing & PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directlyWorld wide rave : creating triggers that get millions of people to spread your ideas and share your storiesEyeball wars : a novel of dot-com intrigue
Alternative Names
David Meerman Scott Amerikaans schrijver

David Meerman Scott amerikansk författare

David Meerman Scott amerikansk skribent

David Meerman Scott Scrittore e marketing strategist americano

Meerman Scott, D.

Meerman Scott, David

Scott, D.

Scott, D. M.

Scott, David

Scott, David, 1961-

Scott, David M.

Skots, Deivids Mērmans

Дейвид Миърман Скот

Скотт, Дэвид Мирман

دافيد ميرمان سكوت، 1961-

스코트, 데이비드 미어먼 1961-

スコット, デイヴィッド・ミーアマン

スコット, デビッド・マーマン

Languages