WorldCat Identities

CNBC (Television network)

Overview
Works: 241 works in 376 publications in 1 language and 14,000 library holdings
Genres: Internet videos  Educational films  Documentary television programs  Documentary films  History  Educational television programs  Infomercials  Nonfiction television programs  Nonfiction films  Television news programs 
Roles: Producer
Classifications: PN1997, 658.8702
Publication Timeline
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Most widely held works by CNBC (Television network)
The new age of Walmart( Visual )

4 editions published between 2009 and 2011 in English and held by 326 WorldCat member libraries worldwide

In 2004, CNBC's David Faber gave viewers an unprecedented look inside the world's largest retailer in The Age of Wal-Mart (item 39101). Following up five years later, Faber examines Walmart in a much different context - one shaped by increased criticism, an onslaught of lawsuits, and a plummeting stock price, all of which have prompted a quest for re-invention among the highest levels of the company. This CNBC report describes Walmart's realization that it was losing eight percent of its customers due to bad publicity - and how it undertook an extreme makeover of its image and stores. Also explored in the video: political currents running counter to Walmart's low-cost business model, the retailer's growing presence in China, and the controversy over its ongoing U.S. expansion - which some communities have forestalled or even prohibited
Coca-Cola the real story behind the real thing( Visual )

4 editions published between 2009 and 2011 in English and held by 304 WorldCat member libraries worldwide

With unprecedented access to secluded archives and hidden testing facilities, this CNBC Original documentary goes inside Coca-Cola, the world's leading beverage company and the most recognizable brand on the planet. Melissa Lee presents a story of never-before-seen labs and high-tech product trials as the camera follows Coke's urgent campaign to reinvent itself, after years of losing ground to arch-rival Pepsi in the race to develop new, blockbuster beverages. Viewers also meet the bottling contractors who perform a little-known but vital task for Coca-Cola: they actually make the drink. Not only do bottlers physically concoct the soda and deliver all those bottles and cans - they also distribute most of Coke's entire line of beverages while stocking and maintaining inventory at retail outlets. A revealing look at the reigning champion of a high-stakes, fizz-or-fizzle industry
CNBC Titans : Steve Jobs( Visual )

4 editions published between 2011 and 2012 in English and held by 272 WorldCat member libraries worldwide

Irrepressible, irascible, and iconic, Steve Jobs reigned as the undisputed king of Silicon Valley for the better part of three decades. From his parents' California garage he launched the personal computer revolution and built Apple into the most envied and valuable technology company in the world. From the Macintosh and the iPod to the iPhone and iPad, Jobs personally presided over the creation of dozens of transformational devices-while battling hostile corporate boards, cutthroat competitors, and a serious illness along the way. CNBC offers a retrospective of Jobs's career-including the creation of Apple, its ascent under his visionary direction, and the evolution of his management style, which, although famous for its confrontational nature, secured his legacy as one who dared to "Think Different
The Facebook Obsession( Visual )

4 editions published between 2011 and 2012 in English and held by 271 WorldCat member libraries worldwide

Started by three kids in a Harvard dorm room, Facebook now boasts over 800 million users and affects society in ways many people haven't realized. This CNBC Original documentary delivers a comprehensive look at how the Internet phenomenon began, evolved, and now influences everyday life-or, in some cases, not-so-ordinary life. Featuring case studies of events prompted by Facebook, including an account of a girl reunited with her birth mother as well as a woman who lost her job due to online postings, the program explores the intense privacy debate that Facebook has provoked while shedding light on the ubiquitous appeal of the Facebook profile-a template of self-expression deployed (in diverse ways) from your local police station to the White House
Rethinking work( Visual )

3 editions published between 2010 and 2012 in English and held by 249 WorldCat member libraries worldwide

Despite enormous advances in technology, our workplaces are not nearly as efficient as they could be. Each week, more than 40 percent of employees make use of flawed information systems-and flawed information-to make decisions. The results are wasted time and squandered resources. From smarter collaboration to smoother travel, this CNBC program explores ways in which "wiser work" can lead to greater prosperity for businesses and organizations. Experts interviewed include James Surowiecki, financial journalist for The New Yorker and author of The Wisdom of Crowds, and Gordon Bethune, former CEO of Continental Airlines and former vice-president and general manager of the Boeing Commercial Airplanes Group's customer services division
The Bubble Decade America's Economy after 2000( Visual )

4 editions published between 2009 and 2012 in English and held by 249 WorldCat member libraries worldwide

The first ten years of the 21st century formed one of the most dramatic periods in American economic history-a time of ambition, innovation, excess, and implosion. In this CNBC Original documentary, award-winning correspondent David Faber examines the three economic bubbles that defined the decade. Beginning with the tech bubble, Faber looks at AOL's audacious 2001 takeover of Time Warner, a deal that signified the ultimately fruitless hopes of the dot-com craze. The decade's middle years brought the housing boom and the real estate bubble, with banks eagerly funding new construction and developers and homeowners jumping at loans they couldn't afford. The final bubble Faber examines is the credit fiasco, exemplified by private equity deals and leveraged buyouts which saw targeted companies loaded up with debt and ruined. Profiling Internet entrepreneurs, real estate speculators, and corporate takeover specialists, Faber also moderates two panels of experts and key players
Target Inside the Bullseye( Visual )

2 editions published in 2011 in English and held by 248 WorldCat member libraries worldwide

Walking a fine line between value and luxury, Target mimics the prices of a big box discounter while retaining the sense of an urban boutique. This CNBC Original documentary examines the unique, dichotomous strategy that has enabled the company to avoid many of the problems of its competitors. The report provides an overview of Target's 100-plus-year history, beginning with the extraordinary salesmanship of George Draper Dayton, moving on through the landmark year of 1962-which saw the first appearance of the Target name as well as the origins of rivals Walmart and K-Mart-and spotlighting Target's prosperity today. With keen insight from CEO Gregg Steinhafel, the program reveals how Target became both tastemaker and low-budget retailer while continually reminding its customers to "Expect More, Pay Less."
As Seen on TV Rise of the Infomercial( Visual )

3 editions published in 2009 in English and held by 247 WorldCat member libraries worldwide

Whether it's a blanket with sleeves or a super-absorbent towel, the infomercial industry continues to convince millions of us to hand over our hard-earned money for stuff we had no idea we ever needed. This CNBC Original documentary takes a behind-the-scenes look at the infomercial-maker's bag of tricks and shows how, even in today's troubled economy, the industry just keeps on growing. Viewers enter the high-pressure world of direct response commercials that have made Snuggie, ShamWow, and the Ginsu Knife household names. CNBC correspondent Darren Rovell examines the psychology behind why some sales pitches strikeout while others are hit out of the park. He also sits down with industry heavyweights, including inventor Ron Popeil (Showtime Rotisserie); the late Billy Mays (Oxy-Clean); A. J. Khubani, CEO, Telebrands (Ped-Egg); Scott Boilen, CEO, All Star Marketing Group (Snuggie); and Ed Valenti, co-founder, Dial Media (Ginsu Knives). Not available in French-speaking Canada
Redefining Health Care( Visual )

2 editions published in 2010 in English and held by 246 WorldCat member libraries worldwide

Providing comprehensive public access to affordable, quality health care is a mammoth struggle-even for wealthy societies with the political will to do so. This CNBC program looks at technological solutions that could potentially slash medical costs, reduce inefficiencies, and create tailor-made treatments for the individual patient. The program begins by exploring issues in personalized medicine, then moves on to improvements in diagnosis, treatment, health care delivery systems, and the insurance industry. Expert commentary comes from Dr. Steven Nissen, chairman of the Cleveland Clinic's Department of Cardiovascular Medicine; Tim Brown, CEO of the innovation consulting firm IDEO; Dr. Arthur Caplan, director of the Center for Bioethics at the University of Pennsylvania; and Dr. Bernadine Healy, health editor for U.S. News & World Report
The Future of Health Care : Meeting of the Minds( Visual )

3 editions published between 2010 and 2012 in English and held by 245 WorldCat member libraries worldwide

America's health care system is on the verge of a massive transformation. Will universal access lead to lower quality of care? Will it stifle or support U.S. businesses? And what will American medicine look like for the next generation? This CNBC program addresses those questions and more as it assembles some of the biggest names in policy-making and the health care industry. Panelists include Senator Bill Frist, former Senate Majority Leader (R-TN); John C. Lechleiter, president and CEO of Eli Lilly; Angela F. Braly, President and CEO of Wellpoint, Inc.; Dr. Steven Nissen, chief of cardiology at the Cleveland Clinic; and Jennifer M. Granholm, former governor of Michigan (D)
Reshaping Cities by CNBC (Television network)( Visual )

4 editions published between 2010 and 2011 in English and held by 245 WorldCat member libraries worldwide

According to some estimates, the equivalent of seven New York Cities are added to our planet's population every year-an apt term of measurement, since the growth is mostly in urban areas. Can an already crowded metropolis survive under the strain? This CNBC program explores the intelligent city's answer: we will not only survive, we will flourish. From transportation to public safety to self-aware buildings and smart grids, viewers discover the systems that can make cities of the future both successful and sustainable. Guest experts include Dr. Mitchell Joachim, co-founder of Planetary ONE and Terreform ONE; Michael Chertoff, former Secretary of U.S. Homeland Security; and Dr. Paul Romer, former senior fellow at Stanford University's Center for International Development and Institute for Economic Policy Research
CNBC Titans Ted Turner( Visual )

4 editions published in 2010 in English and held by 242 WorldCat member libraries worldwide

It makes sense that "The Mouth of the South," as he is often called, made his fortune with the first 24-hour news source. But for Ted Turner, founding CNN-which would become the crown jewel in a colossal media empire-was only one step in his quest for greatness. Turner would shrug off the effects of the most disastrous corporate merger in history to tirelessly pursue his dream of a better world. CNBC tells the story of the man who jump-started the cable revolution with a groundbreaking news channel, eventually dominating the media landscape and forever altering the world of TV journalism. But the second chapter in Turner's life is also included, depicting his work as a conservationist and environmental advocate, a leader of projects against hunger and nuclear weapons, and (last but not least) a competitive sailor
Crime Inc( Visual )

2 editions published in 2012 in English and held by 237 WorldCat member libraries worldwide

Retail prescription drug sales topped $300 billion in 2010 alone, and criminals are doing everything they can to get a piece of the market. This CNBC program takes a hard look at illegal enterprises that are spreading pain and suffering, not to mention addiction, across America. Viewers learn how drug dealers, bribed medical professionals, and online rogue pharmacies are helping put powerful prescription medicines like Oxycodone and Vicodin into the wrong hands, with tragic consequences. Nearly 7 million Americans ages 12 and up are abusing prescription drugs each month, according to DEA figures from 2009, while the National Institute on Drug Abuse reports that misused prescriptions are now the leading cause of fatal overdoses nationwide
CNBC titans : Procter & Gamble( Visual )

2 editions published in 2011 in English and held by 234 WorldCat member libraries worldwide

Only in America could two immigrants, an English candle-maker and an Irish soap-maker, create what would become the most powerful consumer goods company in history. In the 1830s, when William Procter and James Gamble founded the company that would bear their names, they could never have envisioned that one day their products would touch everything from babies' bottoms to ladies' eyebrows. With intimate interviews and unprecedented access to legendary former CEOs John Pepper and A.G. Lafley, as well as with chief executive Bob McDonald, CNBC pulls back the curtain for an inside look at Procter & Gamble. The 79-billion-dollar behemoth is often analyzed in the context of its popular brands, such as Pampers, Bounty, and Tide, but a recent strategy rethink suggests there's an advantage to branding Procter & Gamble itself
Rebuilding America : meeting of the minds( Visual )

2 editions published in 2010 in English and held by 234 WorldCat member libraries worldwide

Are American manufacturing jobs gone forever? How does an economy that doesn't produce material goods create value? Will the phrase "Made in the U.S.A." carry any meaning for future generations? Broadcast from Carnegie Mellon University in the heart of steel country, this CNBC program addresses one of the toughest and most emotional issues Americans face today. Expert panelists include Bill Ford, executive chairman of the Ford Motor Company; Jeff Immelt, chairman and CEO of GE; Leo W. Gerard, international president of United Steelworkers; and John Engler, president and CEO of the National Association of Manufacturers
Ford Rebuilding an American Icon( Visual )

3 editions published between 2010 and 2012 in English and held by 233 WorldCat member libraries worldwide

This CNBC Original documentary goes behind the scenes at the Ford Motor Company to illustrate its astonishing comeback just a few short years after a near collapse. Viewers meet Ford's CEO, Alan Mulally, who in 2006 mortgaged all of the company's assets in his quest to steer it back from the brink -- a controversial maneuver at the time, but one that proved sensible when Ford rescued itself without a government bailout (unlike rivals General Motors and Chrysler). Granted remarkable access to the company's inner workings, CNBC's Phil LeBeau introduces viewers to an unlikely pair of engineers charged with breathing new life into a legendary but tarnished Ford nameplate, the Explorer. The program also profiles the Ford family -- which, unlike many other famous clans in American business, keeps a firm grip on its corporate birthright
BMW a driving obsession( Visual )

4 editions published in 2011 in English and held by 233 WorldCat member libraries worldwide

Reported by award-winning correspondent Carl Quintanilla, this CNBC Original documentary tells the fascinating story of a small, struggling company that transformed itself into a global luxury-car powerhouse-and is now going all-out to maintain its edge. Viewers go inside BMW's secretive Tech Center, where teams of engineers obsess over the smallest of details. The program then profiles BMW's chief designer and explains the fascinating process that starts with a pencil sketch and ends with a new model on the showroom floor. Other segments feature discussions of environmental sustainability and competition from Chinese automakers; a conversation with David Champion, senior director of the Auto Test Division at Consumer Reports, who questions the value of some BMW features; and a journey to the village of Goodwood, England-home to the most precious gem in BMW's crown, the Rolls-Royce
Big Mac : inside the McDonald's empire by Carl Quintanilla( Visual )

7 editions published between 2007 and 2008 in English and held by 232 WorldCat member libraries worldwide

Examines how a quick-service hamburger stand grew into the world's most successful restaurant chain
Levi's : Sewing a Legend( Visual )

3 editions published in 2007 in English and held by 231 WorldCat member libraries worldwide

Blue, black, skinny, flared-no matter what form they take, denim jeans are an American icon. And no jeans are more iconic than those made by Levi Strauss & Company, which introduced riveted denim overalls in the later decades of the 19th century and then, starting in the 1920s, offered similarly constructed pants. This CNBC Original documentary goes behind the scenes at Levi's, telling the company's story-from the post-Gold Rush years when the idea for jeans originated to today's constantly evolving denim fashions. Viewers meet the company's CEO as well as design experts who discuss the qualities that have made Levi's the king of denim. The program also examines advertising campaigns that have helped build the company's brand image, the decision to create a new partnership with Walmart, and the emergence of new Levi's lines such as Signature and Capital E
Human trafficking( Visual )

3 editions published in 2012 in English and held by 231 WorldCat member libraries worldwide

From prostitution to slave labor, human trafficking knows no moral or geographical boundaries. This CNBC program examines an underground global industry in which hopelessness and greed create a sinister, sometimes lethal combination. Viewers see first-hand the human impact of the commercial sex trade in Tijuana, Mexico, where girls younger than 18 are often coerced into working as prostitutes. As the program shows, the modern slave labor trade is also a real problem in the U.S., involving not only the sex industry but also agriculture, manufacturing, and hospitality. Meanwhile, cocoa production is drawing increasing fire from human rights experts, with nearly half of the world's cocoa crops coming from Africa's Ivory Coast-an area with a long history of child slavery. Not available in French-speaking Canada. A part of the series Crime Inc.: The Underground Economy. (44 minutes) A streaming videorecording
 
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Audience level: 0.20 (from 0.18 for Human traf ... to 0.73 for CNBC/Dow J ...)

Languages
English (74)