WorldCat Identities

Gerhards, Claudia

Overview
Works: 9 works in 23 publications in 1 language and 225 library holdings
Genres: Criticism, interpretation, etc 
Roles: Editor, Publishing director
Classifications: PT2621.U1174, 302.23450943
Publication Timeline
Key
Publications about  Claudia Gerhards Publications about Claudia Gerhards
Publications by  Claudia Gerhards Publications by Claudia Gerhards
Most widely held works by Claudia Gerhards
Apokalypse und Moderne : Alfred Kubins "Die andere Seite" und Ernst Jüngers Frühwerk by Claudia Gerhards ( Book )
4 editions published between 1998 and 1999 in German and held by 86 WorldCat member libraries worldwide
TV-Skandale ( Book )
5 editions published in 2005 in German and Undetermined and held by 55 WorldCat member libraries worldwide
Daily Talkshows : Untersuchungen zu einem umstrittenen TV-Format by Claudia Gerhards ( Book )
4 editions published in 2002 in German and held by 44 WorldCat member libraries worldwide
Internetfernsehen von TV-Sendern & User Generated Content by Claudia Gerhards ( Book )
2 editions published in 2009 in German and held by 16 WorldCat member libraries worldwide
Nonfiction-Formate für TV, Online und Transmedia : Entwickeln, präsentieren, verkaufen by Claudia Gerhards ( Book )
2 editions published in 2013 in German and held by 14 WorldCat member libraries worldwide
Branded Entertainment : Produktion und Rezeption by Claudia Gerhards ( Book )
2 editions published in 2010 in German and held by 3 WorldCat member libraries worldwide
Branded Entertainment im TV : ein Bestimmungsversuch aus Sicht der Systemtheorie und der Prinzipal-Agent-Theorie und Handlungsempfehlungen für das Schnittstellenmanagement by Claudia Gerhards ( )
1 edition published in 2009 in German and held by 2 WorldCat member libraries worldwide
Aufgrund der zunehmenden Digitalisierung und der damit einhergehenden Veränderungen hinsichtlich der Verbreitungswege und Angebotsformen, der Fragmentarisierung von Zielgruppen und verändertem Mediennutzungsverhalten befindet sich die Kommunikationsbranche im Umbruch. Kommunikationstreibende und Marketingverantwortliche suchen nach neuen Kommunikationsformen, Medienunternehmen nach neuen Erlösquellen. In diesem Zusammenhang spielen Branded-Entertainment-TV-Produktionen eine immer wichtiger werdende Rolle. In dem Beitrag werden mögliche Akteurskonstellationen von Branded-Entertainment-TV-Produktionen erstmals systematisch dargestellt, die Informationsasymmetrien und Zielkonflikte der Akteure vor dem Hintergrund der Systemtheorie und der Prinzipal-Agent-Theorie herausgearbeitet und Handlungsempfehlungen für das Schnittstellenmanagement aufgezeigt. -- Branded Entertainment ; Branded Content ; TV-Produktionen ; Prinzipal-Agent-Theorie ; Systemtheorie
Branded Entertainment im TV: Ein Bestimmungsversuch aus Sicht der Systemtheorie und der Prinzipal-Agent-Theorie und Handlungsempfehlungen für das Schnittstellenmanagement by Claudia Gerhards ( )
1 edition published in 2009 in German and held by 0 WorldCat member libraries worldwide
The communication industry is on the move. Increasing digitalisation brings new distribution channels, new forms of content and a fragmentation of target groups. Players in the communication industry and marketeers search for new forms of communication. Media companies seek for new forms of generating revenue. In this context, TV productions that are focused on branded entertainment content become increasingly important. In this article, constellations of the players of branded entertainment TV productions are for the first time systematically identified and described. The difficulties that arise between the different parties under conditions of incomplete and asymmetric information are analysed with the help of the system theory and the principal agent theory. Recommendations for the management of branded entertainment productions are given, while instruments that could reduce uncertainty and risks for the principal are presented
 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.75 (from 0.00 for Branded En ... to 0.97 for Betriebs- ...)
Languages
German (22)