WorldCat Identities

Armstrong, Ketra L. (Ketra Lekita) 1963

Works: 6 works in 7 publications in 1 language and 67 library holdings
Genres: History 
Roles: Author
Classifications: GV706.32, 796.043092396073
Publication Timeline
Most widely held works by Ketra L Armstrong
Title IX : implications for women in sport and education( Visual )

1 edition published in 2009 in English and held by 60 WorldCat member libraries worldwide

"Title IX experts discuss topics such as the law's intended and unintended consequences, landmark legal decisions, and misconceptions about the law's effect on men's athletics."--Container
Variables that influence African-Americans' processing of persuasive communications via the elaboration likelihood model : implications for sport marketing by Ketra L Armstrong( )

2 editions published in 1996 in English and held by 3 WorldCat member libraries worldwide

The purpose of this study was to examine variables that motivated African-Americans to process the cues and information contained in persuasive communications using Petty and Cacioppo's (1986) Elaboration Likelihood Model (ELM). The ELM provides a general theory of persuasion and communication-induced attitude change. The topic of persuasion was increasing student fees to finance a sport arena. To test the tenets of the ELM, three experiments were conducted involving from 63 to 89 African-American participants in each study
"Let us make man" : the development of Black male student-athletes in a big-time college sport program by John N Singer( )

1 edition published in 2002 in English and held by 1 WorldCat member library worldwide

With social reproduction theory and critical race theory serving as the theoretical lenses, and an Afrocentic Emancipatory Methodology as the epistemological base, the researcher sought a departure from the traditional ways of conceptualizing and addressing research problems in sport and education. A qualitative case study research design, which included a focus group and individual interviews with four Black male football players from a large Mid-western university, was used to address this research problem. Throughout the research process, the goal was to challenge the research participants to ?think out the box? and for them to challenge their own understandings of their current state of development. Data analysis indicated: (1)?while sport participation does allow these participants to transfer things learned in sport to life off the field, the demands associated with participation in big-time college sport suppresses other non-athletic developmental initiatives, (2)?relationships with college coaches and female peers were two of the most important aspects of student-athletes' developmental experiences, (3)?racism has limited the leadership opportunities of Black male student-athletes, coaches, and administrators, and has led to the unequal treatment and the labeling of Black male student-athletes, and (4)?the most effective strategies for change to improve the developmental experiences of Black male sport participants include increasing the presence of Black leaders and support personnel in key positions within the athletic department, providing greater financial assistance, and giving Black males a safe haven for voicing their major developmental concerns
An investigation of the psychosocial and financial factors influencing the impulse buying of sport team licensed merchandise by Hyungil Kwon( )

1 edition published in 2002 in English and held by 1 WorldCat member library worldwide

Kwon and Armstrong (in press) found a close relationship between team identification of sport consumers and impulse buying of sport team licensed merchandise. In the current study, a more comprehensive three-factor construct was incorporated to represent psychological attachment that sport consumers have toward their favorite sport teams
The effects of contextual factors and attribute importance on college students' sport event preference and attendance by Mauricio Ferreira( )

1 edition published in 2001 in English and held by 1 WorldCat member library worldwide

Research on the process by which consumers develop preferences for sport events that ultimately influence their sport attendance choice is lacking. The goal of this four-stage study was to use multiattribute and conjoint measurement theories to: (a) identify attributes students associate with college sport events, (b) ascertain the importance of the attributes identified regarding sport event preference and attendance, and (c) examine how contextual factors influenced the importance of the attributes in students' sport attendance decisions
An exploratory examination of the impact of personal values on sport consumption preferences and behaviors : a cross-cultural study by Yu-Lin Shao( )

1 edition published in 2002 in English and held by 1 WorldCat member library worldwide

Values serve as guiding principles to our everyday lives (Kahle, 1983; Schwartz, 1992), and provide a foundation for attitudes and behaviors (Homer & Kahle, 1988). Among the variates of culture, personal values (which are the focus of this current study) have been considered significant influences on consumers' preferences, behavioral intentions, and (ultimately) behaviors. Personal values also undoubtedly influence the behaviors of sport consumers. Therefore, regarding the successful implementations of global and international sport marketing strategies, understanding the role and influence of personal values is a necessity
Audience Level
Audience Level
  Kids General Special  
Audience level: 0.30 (from 0.26 for Title IX : ... to 0.77 for Variables ...)