WorldCat Identities

Nyström, C.

Overview
Works: 5 works in 5 publications in 2 languages and 6 library holdings
Roles: Author
Publication Timeline
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Most widely held works by C Nyström
Svenska Polar-Expeditionen år 1868 med kronoåufartyget Sofia. Reseskizzer, etc by Theodor Magnus Fries( Book )

1 edition published in 1869 in Swedish and held by 2 WorldCat member libraries worldwide

Svenska Polar-Expedition år 1868 ... reseskizzer af Th. M. Fries och C. Nyström by C Nyström( Book )

1 edition published in 1869 in Swedish and held by 1 WorldCat member library worldwide

Svenska Polar-expeditionen år 1868 Reseskizzer( Book )

1 edition published in 1869 in Swedish and held by 1 WorldCat member library worldwide

Svenska polar-expeditionen år 1868 by Theodor Magnus Fries( Book )

1 edition published in 1869 in Undetermined and held by 1 WorldCat member library worldwide

Myths, men and beer: an analysis of beer commercials on broadcast television, 1987 by Neil Postman( Book )

1 edition published in 1987 in English and held by 1 WorldCat member library worldwide

Theory and research on the processes of early social learning in children has indicated that television and television commercials play an important role in children's internalization of cultural meanings, interpretations, and values, whether or not the commercials children see are intended for or directed at them. Between the ages of 2 and 18, the period in which social learning is most intense, American children see approximately 100,000 television commercials for beer. This study examined the cultural myths and messages present in a sample of 40 commercials representing 15 brands of beer which were broadcast on network television during 22 weekend daytime and evening hours in February and March of 1987. The relationships among beer, masculinity, and driving represented in the commercials were analyzed. The results of these analyses suggest that beer commercials promote not only a particular stereotypical view of what it means to be a man, but they also promote an association between drinking and driving. This association reflects and propagates values and attitudes implicated in drunk driving. Based on the conclusions of this research, it is recommended that the policy permitting the televising of commercials for beer be revised to prohibit such commercials. (Author/NB)
 
Audience Level
0
Audience Level
1
  Kids General Special  
Audience level: 0.92 (from 0.75 for Svenska po ... to 0.99 for Svenska Po ...)

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