WorldCat Identities

Schwerer, Elizabeth

Works: 2 works in 4 publications in 1 language and 29 library holdings
Roles: Author
Classifications: HF5006.S7, 658.575
Publication Timeline
Most widely held works by Elizabeth Schwerer
New product development by Paul S Adler( Book )

2 editions published in 1999 in English and held by 26 WorldCat member libraries worldwide

This collection introduces managers to the essentials of new product development, from market research to launch. As part of the Business Fundamentals series, it contains materials used in Harvard Business School's MBA and executive education programs. The collection includes the following items: "Product Development: A Customer-Driven Approach" by Marco Iansiti and Thomas J. Kosnik, "Note on Lead User Research" by Stefan Thomke, "New Product Commercialization: Common Mistakes" by V. Kasturi Rangan, "Getting the Most Out of Your Product Development Process" by Paul S. Adler, Avi Mandelbaum, Vien Nguyen, and Elizabeth Schwerer, and "Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft" by Marco Iansiti. (A Discussion Leader's Guide containing exercises and discussion questions is available to qualified instructors.)
A linear programming approach to the steady-state analysis of Markov processes by Elizabeth Schwerer( )

2 editions published in 1996 in English and held by 3 WorldCat member libraries worldwide

Audience Level
Audience Level
  Kids General Special  
Audience level: 0.48 (from 0.44 for New produc ... to 0.78 for A linear p ...)