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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/27808289 Title: Making niche marketing work : how to grow bigger by acting smaller Author: Robert E Linneman; John L Stanton Publisher: New York : McGraw-Hill, 1992,©1991. ISBN/ISSN: 0070379718 : 9780070379718 OCLC:27808289

  
  

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Subjects

• Market segmentation.
• Marketing research.

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Making niche marketing work : how to grow bigger by acting smaller