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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Henry A McKinnell; John Kador; Pfizer Inc. |
| ISBN: | 007144808X 9780071448086 |
| OCLC Number: | 58457221 |
| Description: | xix, 217 p. ; 24 cm. |
| Contents: | Preface -- Acknowledgments -- Introduction -- ch. 1. A personal take, a personal stake -- ch. 2. What is health? -- ch. 3. Reluctant healthcare providers -- ch. 4. Why are prescription medicines so expensive? -- ch. 5. Why does the industry do so much marketing? -- ch. 6. Why do Americans pay more than Canadians for drugs? -- ch. 7. Welcome competition in healthcare -- ch. 8. Health creates wealth : on one left behind -- ch. 9. Consumer-driven healthcare : balancing choice, responsibility, and accountability -- ch. 10. The research imperative : the search for cures -- ch. 11. Information intensive : reaping the benefits of technology -- ch. 12. Change is possible : infectious disease and the struggle for hope -- ch. 13. Next steps : a call to action starts here -- ch. 14. The deadline for complaints was yesterday -- Epilogue -- Notes -- Index. |
| Responsibility: | Hank McKinnell ; with John Kador. |
| More information: |
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