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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/70158354 Title: The elusive fan : reinventing sports in a crowded marketplace Author: Irving J Rein; Philip Kotler; Ben Shields Publisher: New York : McGraw-Hill, ©2006. ISBN/ISSN: 0071454098 9780071454094 OCLC:70158354

  
  

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The elusive fan : reinventing sports in a crowded marketplace