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High visibility : transforming your personal and professional brand
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High visibility : transforming your personal and professional brand

Author: Irving J Rein; et al
Publisher: New York : McGraw-Hill, ©2006.
Edition/Format: Book : English : 3rd edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Irving J Rein; et al
ISBN: 0071456805 9780071456807
OCLC Number: 61295893
Notes: Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.
Description: xii, 366 p. : ill. ; 24 cm.
Contents: Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
Responsibility: by Irving Rein ... [et al.].
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