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The Apple way
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The Apple way

Author: Jeffrey L Cruikshank
Publisher: New York : McGraw-Hill, ©2006.
Edition/Format: Book : EnglishView all editions and formats
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jeffrey L Cruikshank
ISBN: 0072262338 9780072262339
OCLC Number: 70129273
Notes: "12 management lessons from the world's most innovative company"--Spine.
Description: xviii, 206 p. ; 24 cm.
Contents: Marvels and margins -- Find the future -- Take their breath away -- Guard the family jewels -- Keep your friends (reasonably) close to you -- Keep your promises -- Build the cult -- Get it out there -- Keep your cool -- Flog the bad guys -- Fix your leaders -- Fix your plan.
Responsibility: by Jeffrey L. Cruikshank.
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