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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Charles Futrell |
| ISBN: | 025625981X 9780256259810 0072289961 9780072289961 0072909919 9780072909913 |
| OCLC Number: | 38474271 |
| Notes: | Includes indexes. |
| Description: | xxiii, 584 p. : ill. (some col.) ; 26 cm. + 1 computer laser optical disc (4 3/4 in.) |
| Series Title: | The Irwin/McGraw-Hill series in marketing |
| Responsibility: | Charles M. Futrell. |
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