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Marketing : principles & perspectives
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Marketing : principles & perspectives

Author: William O Bearden; Thomas N Ingram; Raymond W LaForge
Publisher: New York : McGraw-Hill/Irwin, ©2004.
Series: McGraw-Hill/Irwin series in marketing
Edition/Format: Book : English : 4th edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William O Bearden; Thomas N Ingram; Raymond W LaForge
ISBN: 0072539097 9780072539097 007286057X 9780072860573 0071214305 9780071214308
OCLC Number: 50730833
Description: xl, 596 p. : col. ill. ; 28 cm.
Series Title: McGraw-Hill/Irwin series in marketing
Responsibility: William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
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