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Internet marketing intelligence : research tools, techniques, and resources
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Internet marketing intelligence : research tools, techniques, and resources

Author: Edward Forrest
Publisher: Boston, Mass. : McGraw-Hill/Irwin, ©2003.
Series: McGraw-Hill/Irwin series in marketing
Edition/Format: Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Edward Forrest
ISBN: 0072821116 9780072821116
OCLC Number: 50090125
Description: xiv, 224 p. : ill. ; 26 cm.
Contents: 1. Marketing research: established traditions and emerging trends -- 2. Internet search and research -- 3. Personal intelligence -- 4. Environmental intelligence -- 5. Consumer intelligence -- 6. Competitive intelligence -- 7. Internet surveys -- 8. An introduction to internet newsgroups -- 9. Applied research methods for newsgroups and discussion groups -- 10. Online focus groups -- 11. Websites, sources, and data - reliability and validity -- 12. Ethical concerns and legalities.
Series Title: McGraw-Hill/Irwin series in marketing
Responsibility: Edward Forrest.
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