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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Edward Forrest |
| ISBN: | 0072821116 9780072821116 |
| OCLC Number: | 50090125 |
| Description: | xiv, 224 p. : ill. ; 26 cm. |
| Contents: | 1. Marketing research: established traditions and emerging trends -- 2. Internet search and research -- 3. Personal intelligence -- 4. Environmental intelligence -- 5. Consumer intelligence -- 6. Competitive intelligence -- 7. Internet surveys -- 8. An introduction to internet newsgroups -- 9. Applied research methods for newsgroups and discussion groups -- 10. Online focus groups -- 11. Websites, sources, and data - reliability and validity -- 12. Ethical concerns and legalities. |
| Series Title: | McGraw-Hill/Irwin series in marketing |
| Responsibility: | Edward Forrest. |
| More information: |
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