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International marketing
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International marketing

Author: Philip R Cateora; John L Graham
Publisher: Boston : McGraw-Hill/Irwin, ©2005.
Series: McGraw-Hill/Irwin series in marketing
Edition/Format: Book : English : 12th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Philip R Cateora; John L Graham
ISBN: 0072833718 9780072833713 0071111026 9780071111027
OCLC Number: 53285162
Description: xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Contents: The scope and challenge of international marketing -- The dynamic environment of international trade -- History and geography: the foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: critical concern -- The international legal environment: playing by the rules -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management: planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Exporting and logistics: special issues for business -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Negotiating with international customers, partners, and regulators.
Series Title: McGraw-Hill/Irwin series in marketing
Responsibility: Philip R. Cateora, John L. Graham.

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