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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/41991364 Title: Essentials of marketing : a global managerial approach Author: William D Perreault; E Jerome McCarthy Publisher: Boston : Irwin/McGraw-Hill, ©2000. ISBN/ISSN: 0072894822 9780072894820 0071179089 9780071179089 OCLC:41991364

  
  

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Essentials of marketing : a global managerial approach