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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/456125536 Title: Marketing management : a strategic decision-making approach Author: John Walker Mullins; Orville C Walker; Harper W Boyd Publisher: Boston : McGraw-Hill Irwin, cop. 2008. ISBN/ISSN: 0073529826 9780073529820 9780071101097 0071101098 OCLC:456125536

  
  

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• Marketing -- Management.

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Marketing management : a strategic decision-making approach