Find a copy in the library
Finding libraries that hold this item...
Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Jean-Jacques Lambin |
| ISBN: | 0077077954 : 9780077077952 |
| OCLC Number: | 27676956 |
| Description: | xv, 539 p. : ill. ; 24 cm. |
| Series Title: | McGraw-Hill marketing for professionals. |
| Other Titles: | Marketing stratégique. |
| Responsibility: | Jean-Jacques Lambin. |
Reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.
Tags
Add tags for "Strategic marketing : a European approach".
Be the first.
