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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/24848784 Title: Handbook of direct mail : the dialogue method of direct written sales communication Author: Siegfried Vögele Publisher: New York : Prentice Hall, 1992. ISBN/ISSN: 0132087456 : 9780132087452 OCLC:24848784

  
  

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Subjects

• Direct marketing.
• Sales letters.

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Handbook of direct mail : the dialogue method of direct written sales communication