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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Mike Moran |
| ISBN: | 0132255960 9780132255967 |
| OCLC Number: | 145732924 |
| Notes: | Includes index. |
| Description: | xxvii, 377 p. : ill. ; 24 cm. |
| Contents: | Pt. 1. That newfangled marketing -- Ch. 1. They're doing wonderful things with computers -- Ch. 2. New wine in old bottles -- Ch. 3. Marketing is a conversation -- Pt. 2. That newfangled direct marketing -- Ch. 4. Going over to the dark side -- Ch. 5. The new customer relations -- Ch. 6. Customers vote with their mice -- Pt. 3. That newfangled you -- Ch. 7. This doesn't work for me -- Ch. 8. This won't work where I work -- Ch. 9. This stuff changes too fast. |
| Responsibility: | Mike Moran. |
| More information: |
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