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Do it wrong quickly : how the web changes the old marketing rules
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Do it wrong quickly : how the web changes the old marketing rules

Author: Mike Moran
Publisher: Upper Saddle River, NJ : IBM Press, ©2008.
Edition/Format: Book : English
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mike Moran
ISBN: 0132255960 9780132255967
OCLC Number: 145732924
Notes: Includes index.
Description: xxvii, 377 p. : ill. ; 24 cm.
Contents: Pt. 1. That newfangled marketing -- Ch. 1. They're doing wonderful things with computers -- Ch. 2. New wine in old bottles -- Ch. 3. Marketing is a conversation -- Pt. 2. That newfangled direct marketing -- Ch. 4. Going over to the dark side -- Ch. 5. The new customer relations -- Ch. 6. Customers vote with their mice -- Pt. 3. That newfangled you -- Ch. 7. This doesn't work for me -- Ch. 8. This won't work where I work -- Ch. 9. This stuff changes too fast.
Responsibility: Mike Moran.
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