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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/34878914 Title: Marketing planning : a step-by-step guide Author: James Walter Taylor Publisher: Englewood Cliffs, NJ : Prentice Hall, ©1997. ISBN/ISSN: 0132420589 9780132420587 0132420414 9780132420419 OCLC:34878914

  
  

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• Marketing -- Planning -- Handbooks, manuals, etc.

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Marketing planning : a step-by-step guide