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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/183609309 Title: PR 2.0 : new media, new tools, new audiences Author: Deirdre Breakenridge Publisher: Upper Saddle River, N.J. : FT Press, ©2008. ISBN/ISSN: 0321510070 9780321510075 OCLC:183609309

  
  

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• Public relations.
• Mass media and business.

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PR 2.0 : new media, new tools, new audiences